Retailer price distributions and promotional activities
AbstractAn interesting feature of the data is that the price distribution in the absence of promotional activities first order stochastically dominates that under display or feature advertising. The theoretical model we introduce can yield an equilibrium that is consistent with the above observations.
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Bibliographic InfoArticle provided by Elsevier in its journal Economics Letters.
Volume (Year): 103 (2009)
Issue (Month): 2 (May)
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Web page: http://www.elsevier.com/locate/ecolet
Feature advertising In-store display Mixed strategies Pricing;
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