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Mass media effects on the production of information: Evidence from Non-Governmental Organization (NGO) Reports

  • Mathieu Couttenier
  • Sophie Hatte

The media report news that in turn influences behaviors. This news is drawn from a set of available information. In this paper, we study how the set of information is "exante" affected by anticipated media coverages. First, we take an exogenous but anticipated shock of media coverage: Olympic Games and FIFA World Cups. Then, we estimate the effect of this media coverage shock on the production of reports by a publicity-seeking actor: NGOs. We use a unique database that collects NGO reports on a sample of 572 firms in 140 countries between 2002 and 2010. Those reports deal with firm practices, and tone of the speech of these reports is classified as "good" or "bad" for the reputation of the firm. We find that these media coverage shocks significantly impact the production of information. More precisely, stories that are substitute to sport news (reports on host and participant countries) are significantly less reported by NGOs, while the number of reports on complement to sport news (practices of sponsors) significantly increases. Further, in both cases bad reports overreact compared to good ones.

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File URL: http://www.hec.unil.ch/deep/textes/13.01.pdf
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Paper provided by Université de Lausanne, Faculté des HEC, DEEP in its series Cahiers de Recherches Economiques du Département d'Econométrie et d'Economie politique (DEEP) with number 13.01.

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Length: 26 pages + tables and 3 appendix (total 52 pages)
Date of creation: Feb 2013
Date of revision:
Handle: RePEc:lau:crdeep:13.01
Contact details of provider: Postal: Université de Lausanne, Faculté des HEC, DEEP, Internef, CH-1015 Lausanne
Phone: ++41 21 692.33.20
Web page: http://www.hec.unil.ch/deep/publications/cahiers/series
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  1. Andrew K. Rose & Mark M. Spiegel, 2009. "The Olympic Effect," NBER Working Papers 14854, National Bureau of Economic Research, Inc.
  2. Sendhil Mullainathan & Andrei Shleifer, 2005. "The Market for News," American Economic Review, American Economic Association, vol. 95(4), pages 1031-1053, September.
  3. Timothy Besley & Andrea Prat, 2006. "Handcuffs for the Grabbing Hand? Media Capture and Government Accountability," American Economic Review, American Economic Association, vol. 96(3), pages 720-736, June.
  4. James M. Snyder, Jr. & David Strömberg, 2008. "Press Coverage and Political Accountability," NBER Working Papers 13878, National Bureau of Economic Research, Inc.
  5. Omer Bayar & Georg Schaur, 2014. "The Impact of Visibility on Trade: Evidence from the World Cup," Review of International Economics, Wiley Blackwell, vol. 22(4), pages 759-782, 09.
  6. Matthew Gentzkow, 2006. "Television and Voter Turnout," The Quarterly Journal of Economics, MIT Press, vol. 121(3), pages 931-972, 08.
  7. Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-91, March.
  8. Matthew Gentzkow & Jesse M. Shapiro & Michael Sinkinson, 2009. "The Effect of Newspaper Entry and Exit on Electoral Politics," NBER Working Papers 15544, National Bureau of Economic Research, Inc.
  9. Aldashev, Gani, 2010. "Political Information Acquisition for Social Exchange," Quarterly Journal of Political Science, now publishers, vol. 5(1), pages 1-25, April.
  10. Matthew A. Gentzkow & Jesse M. Shapiro, 2004. "Media, Education, and anti-Americanism in the Muslim World," Microeconomics 0402005, EconWPA.
  11. Lisa M. George & Joel Waldfogel, 2006. "The New York Times and the Market for Local Newspapers," American Economic Review, American Economic Association, vol. 96(1), pages 435-447, March.
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