IDEAS home Printed from https://ideas.repec.org/p/hhs/lunewp/2025_006.html
   My bibliography  Save this paper

Social Preferences and Environmental Externalities

Author

Listed:
  • Campos-Mercade, Pol

    (Department of Economics, Lund University)

  • Ek, Claes

    (University of Gothenburg, Department of Economics)

  • Söderberg, Magnus

    (Griffith University, Department of Accounting, Finance and Economics)

  • Schneider, Florian

    (University of Copenhagen, Department of Economics)

Abstract

Standard economic theory assumes that consumers ignore the externalities they create, such as emissions from burning fossil fuels and generating waste. In an incentivized study (N = 3, 718), we find that most people forgo substantial gains to avoid imposing negative externalities on others. Using administrative data on household waste, we show a clear link between such prosociality and waste behavior: prosociality predicts lower residual waste generation and higher waste sorting. Prosociality also predicts survey-reported pro-environmental behaviors such as lowering indoor temperature, limiting air travel, and consuming eco-friendly products. These findings highlight the importance of considering social preferences in environmental policy.

Suggested Citation

  • Campos-Mercade, Pol & Ek, Claes & Söderberg, Magnus & Schneider, Florian, 2025. "Social Preferences and Environmental Externalities," Working Papers 2025:6, Lund University, Department of Economics.
  • Handle: RePEc:hhs:lunewp:2025_006
    as

    Download full text from publisher

    File URL: https://lucris.lub.lu.se/ws/portalfiles/portal/219504753/WP25_6
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Zhixin Dai & Fabio Galeotti & Marie Claire Villeval, 2018. "Cheating in the Lab Predicts Fraud in the Field: An Experiment in Public Transportation," Management Science, INFORMS, vol. 64(3), pages 1081-1100, March.
    2. Gary Charness & Matthew Rabin, 2002. "Understanding Social Preferences with Simple Tests," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 117(3), pages 817-869.
    3. Kjell Arne Brekke & Gorm Kipperberg & Karine Nyborg, 2010. "Social Interaction in Responsibility Ascription: The Case of Household Recycling," Land Economics, University of Wisconsin Press, vol. 86(4), pages 766-784.
    4. Campos-Mercade, Pol & Meier, Armando N. & Schneider, Florian H. & Wengström, Erik, 2021. "Prosociality predicts health behaviors during the COVID-19 pandemic," Journal of Public Economics, Elsevier, vol. 195(C).
    5. Fehr, Ernst & Leibbrandt, Andreas, 2011. "A field study on cooperativeness and impatience in the Tragedy of the Commons," Journal of Public Economics, Elsevier, vol. 95(9-10), pages 1144-1155, October.
    6. Ernst Fehr & Klaus M. Schmidt, 1999. "A Theory of Fairness, Competition, and Cooperation," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 114(3), pages 817-868.
    7. Björn Bartling & Vanessa Valero & Roberto A. Weber & Lan Yao, 2024. "Public Discourse and Socially Responsible Market Behavior," American Economic Review, American Economic Association, vol. 114(10), pages 3041-3074, October.
    8. Michael Kirchler & Jürgen Huber & Matthias Stefan & Matthias Sutter, 2016. "Market Design and Moral Behavior," Management Science, INFORMS, vol. 62(9), pages 2615-2625, September.
    9. Philippe Aghion & Roland Bénabou & Ralf Martin & Alexandra Roulet, 2023. "Environmental Preferences and Technological Choices: Is Market Competition Clean or Dirty?," American Economic Review: Insights, American Economic Association, vol. 5(1), pages 1-20, March.
    10. Christian A. Vossler & Maurice Doyon & Daniel Rondeau, 2012. "Truth in Consequentiality: Theory and Field Evidence on Discrete Choice Experiments," American Economic Journal: Microeconomics, American Economic Association, vol. 4(4), pages 145-171, November.
    11. Raymond Fisman & Shachar Kariv & Daniel Markovits, 2007. "Individual Preferences for Giving," American Economic Review, American Economic Association, vol. 97(5), pages 1858-1876, December.
    12. Roe, Brian & Teisl, Mario F. & Levy, Alan & Russell, Matthew, 2001. "US consumers' willingness to pay for green electricity," Energy Policy, Elsevier, vol. 29(11), pages 917-925, September.
    13. Florian H. Schneider & Fanny Brun & Roberto A. Weber, 2024. "Sorting and wage premiums in immoral work," CEBI working paper series 24-12, University of Copenhagen. Department of Economics. The Center for Economic Behavior and Inequality (CEBI).
    14. Andreas G B Ziegler & Giorgia Romagnoli & Theo Offerman, 2024. "Morals in Multi-Unit Markets," Journal of the European Economic Association, European Economic Association, vol. 22(5), pages 2225-2260.
    15. Uri Gneezy, 2005. "Deception: The Role of Consequences," American Economic Review, American Economic Association, vol. 95(1), pages 384-394, March.
    16. Arno Riedl & Paul Smeets, 2017. "Why Do Investors Hold Socially Responsible Mutual Funds?," Journal of Finance, American Finance Association, vol. 72(6), pages 2505-2550, December.
    17. Ingvild Almås & Alexander W. Cappelen & Bertil Tungodden, 2020. "Cutthroat Capitalism versus Cuddly Socialism: Are Americans More Meritocratic and Efficiency-Seeking than Scandinavians?," Journal of Political Economy, University of Chicago Press, vol. 128(5), pages 1753-1788.
    18. Roland Bénabou & Jean Tirole, 2010. "Individual and Corporate Social Responsibility," Economica, London School of Economics and Political Science, vol. 77(305), pages 1-19, January.
    19. Alexander W. Cappelen & Astri Drange Hole & Erik Ø Sørensen & Bertil Tungodden, 2007. "The Pluralism of Fairness Ideals: An Experimental Approach," American Economic Review, American Economic Association, vol. 97(3), pages 818-827, June.
    20. Zachary Grossman & Joël J. van der Weele, 2017. "Self-Image and Willful Ignorance in Social Decisions," Journal of the European Economic Association, European Economic Association, vol. 15(1), pages 173-217.
    21. Eichner, Thomas & Pethig, Rüdiger, 2024. "International environmental agreements when countries behave morally," Journal of Environmental Economics and Management, Elsevier, vol. 125(C).
    22. repec:feb:natura:0056 is not listed on IDEAS
    23. Brekke, Kjell Arne & Kverndokk, Snorre & Nyborg, Karine, 2003. "An economic model of moral motivation," Journal of Public Economics, Elsevier, vol. 87(9-10), pages 1967-1983, September.
    24. Ziegler, Andreas, 2020. "Heterogeneous preferences and the individual change to alternative electricity contracts," Energy Economics, Elsevier, vol. 91(C).
    25. Alessandro Bucciol & Natalia Montinari & Marco Piovesan, 2015. "Do Not Trash the Incentive! Monetary Incentives and Waste Sorting," Scandinavian Journal of Economics, Wiley Blackwell, vol. 117(4), pages 1204-1229, October.
    26. Guido Friebel & Michael Kosfeld & Gerd Thielmann, 2019. "Trust the Police? Self-Selection of Motivated Agents into the German Police Force," American Economic Journal: Microeconomics, American Economic Association, vol. 11(4), pages 59-78, November.
    27. Ambec, Stefan & De Donder, Philippe, 2022. "Environmental policy with green consumerism," Journal of Environmental Economics and Management, Elsevier, vol. 111(C).
    28. Davide Pace & Taisuke Imai & Peter Schwardmann & Joel van der Weele, 2023. "Uncertainty about Carbon Impact and the Willingness to Avoid CO2 Emissions," Rationality and Competition Discussion Paper Series 470, CRC TRR 190 Rationality and Competition.
    29. Andrej Gill & Matthias Heinz & Heiner Schumacher & Matthias Sutter, 2023. "Social Preferences of Young Professionals and the Financial Industry," Management Science, INFORMS, vol. 69(7), pages 3905-3919, July.
    30. Carpenter, Jeffrey & Myers, Caitlin Knowles, 2010. "Why volunteer? Evidence on the role of altruism, image, and incentives," Journal of Public Economics, Elsevier, vol. 94(11-12), pages 911-920, December.
    31. Laura Alfaro & Ester Faia & Nora Lamersdorf & Farzad Saidi, 2022. "Health Externalities and Policy: The Role of Social Preferences," Management Science, INFORMS, vol. 68(9), pages 6751-6761, September.
    32. Armin Falk & Anke Becker & Thomas Dohmen & Benjamin Enke & David B. Huffman & Uwe Sunde, 2017. "Global Evidence on Economic Preferences," NBER Working Papers 23943, National Bureau of Economic Research, Inc.
    33. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9-10), pages 1082-1095, October.
    34. Grech, Philip D. & Nax, Heinrich H., 2020. "Rational altruism? On preference estimation and dictator game experiments," Games and Economic Behavior, Elsevier, vol. 119(C), pages 309-338.
    35. Steven Levitt & John List, 2008. "Homo economicus evolves," Artefactual Field Experiments 00095, The Field Experiments Website.
    36. Axel Ockenfels & Gary E. Bolton, 2000. "ERC: A Theory of Equity, Reciprocity, and Competition," American Economic Review, American Economic Association, vol. 90(1), pages 166-193, March.
    37. Jan Stoop & Charles N. Noussair & Daan van Soest, 2012. "From the Lab to the Field: Cooperation among Fishermen," Journal of Political Economy, University of Chicago Press, vol. 120(6), pages 1027-1056.
    38. Marc Kaufmann & Peter Andre & Botond Kőszegi, 2024. "Understanding Markets with Socially Responsible Consumers," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 139(3), pages 1989-2035.
    39. Björn Bartling & Roberto A. Weber & Lan Yao, 2015. "Do Markets Erode Social Responsibility?," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 130(1), pages 219-266.
    40. W. Kip Viscusi & Joel Huber & Jason Bell, 2011. "Promoting Recycling: Private Values, Social Norms, and Economic Incentives," American Economic Review, American Economic Association, vol. 101(3), pages 65-70, May.
    41. Florian H. Schneider & Pol Campos-Mercade & Stephan Meier & Devin Pope & Erik Wengström & Armando N. Meier, 2023. "Financial incentives for vaccination do not have negative unintended consequences," Nature, Nature, vol. 613(7944), pages 526-533, January.
    42. Ernst Fehr & Simon Gächter, 2002. "Altruistic punishment in humans," Nature, Nature, vol. 415(6868), pages 137-140, January.
    43. Alain Cohn & Michel André Maréchal, 2018. "Laboratory Measure of Cheating Predicts School Misconduct," Economic Journal, Royal Economic Society, vol. 128(615), pages 2743-2754, November.
    44. Davide D. Pace & Taisuke Imai & Peter Schwardmann & Joël J. van der Weele, 2023. "Uncertainty about Carbon Impact and the Willingness to Avoid CO2 Emissions," ISER Discussion Paper 1227, Institute of Social and Economic Research, The University of Osaka.
    45. Armin Falk & Anke Becker & Thomas Dohmen & Benjamin Enke & David Huffman & Uwe Sunde, 2018. "Global Evidence on Economic Preferences," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 133(4), pages 1645-1692.
    46. Fabian Herweg & Klaus M Schmidt, 2022. "How to Regulate Carbon Emissions with Climate-Conscious Consumers," The Economic Journal, Royal Economic Society, vol. 132(648), pages 2992-3019.
    47. Ernst Fehr & Gary Charness, 2025. "Social Preferences: Fundamental Characteristics and Economic Consequences," Journal of Economic Literature, American Economic Association, vol. 63(2), pages 440-514, June.
    48. Jonathan de Quidt & Johannes Haushofer & Christopher Roth, 2018. "Measuring and Bounding Experimenter Demand," American Economic Review, American Economic Association, vol. 108(11), pages 3266-3302, November.
    49. Johannes Abeler & Daniele Nosenzo & Collin Raymond, 2019. "Preferences for Truth‐Telling," Econometrica, Econometric Society, vol. 87(4), pages 1115-1153, July.
    50. repec:feb:framed:0077 is not listed on IDEAS
    51. Mathias Dewatripont & Jean Tirole, 2024. "The Morality of Markets," Journal of Political Economy, University of Chicago Press, vol. 132(8), pages 2655-2694.
    52. Charles N. Noussair & Daan van Soest & Jan Stoop, 2015. "Cooperation in a Dynamic Fishing Game: A Framed Field Experiment," American Economic Review, American Economic Association, vol. 105(5), pages 408-413, May.
    53. Samuel Bowles, 1998. "Endogenous Preferences: The Cultural Consequences of Markets and Other Economic Institutions," Journal of Economic Literature, American Economic Association, vol. 36(1), pages 75-111, March.
    54. Mathias Dewatripont & Jean Tirole, 2024. "The Morality of Markets," Post-Print hal-04695298, HAL.
    55. Matteo M. Galizzi & Daniel Navarro-Martinez, 2019. "On the External Validity of Social Preference Games: A Systematic Lab-Field Study," Management Science, INFORMS, vol. 65(3), pages 976-1002, March.
    56. John List & Craig Gallet, 2001. "What Experimental Protocol Influence Disparities Between Actual and Hypothetical Stated Values?," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 20(3), pages 241-254, November.
    57. Torres-Guevara, Luz Elba & Schlüter, Achim, 2016. "External validity of artefactual field experiments: A study on cooperation, impatience and sustainability in an artisanal fishery in Colombia," Ecological Economics, Elsevier, vol. 128(C), pages 187-201.
    58. Wang, Xinghua & Navarro-Martinez, Daniel, 2023. "Increasing the external validity of social preference games by reducing measurement error," Games and Economic Behavior, Elsevier, vol. 141(C), pages 261-285.
    59. Christine L. Exley, 2016. "Excusing Selfishness in Charitable Giving: The Role of Risk," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 83(2), pages 587-628.
    60. Kotchen, Matthew J. & Moore, Michael R., 2007. "Private provision of environmental public goods: Household participation in green-electricity programs," Journal of Environmental Economics and Management, Elsevier, vol. 53(1), pages 1-16, January.
    61. Hunt Allcott & Todd Rogers, 2014. "The Short-Run and Long-Run Effects of Behavioral Interventions: Experimental Evidence from Energy Conservation," American Economic Review, American Economic Association, vol. 104(10), pages 3003-3037, October.
    62. Rob Bauer & Tobias Ruof & Paul Smeets & Stijn Van Nieuwerburgh, 2021. "Get Real! Individuals Prefer More Sustainable Investments [Explaining the discrepancy between intentions and actions: The case of hypothetical gap in contingent valuation]," The Review of Financial Studies, Society for Financial Studies, vol. 34(8), pages 3976-4043.
    63. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9), pages 1082-1095.
    64. repec:feb:artefa:0095 is not listed on IDEAS
    65. Müller, Stephan & Rau, Holger A., 2021. "Economic preferences and compliance in the social stress test of the COVID-19 crisis," Journal of Public Economics, Elsevier, vol. 194(C).
    66. Jens Hainmueller & Michael J. Hiscox & Sandra Sequeira, 2015. "Consumer Demand for Fair Trade: Evidence from a Multistore Field Experiment," The Review of Economics and Statistics, MIT Press, vol. 97(2), pages 242-256, May.
    67. Rustagi, Devesh, 2010. "Conditional Cooperation and Costly Monitoring Explain Success in Forest Commons Management," MPRA Paper 124049, University Library of Munich, Germany.
    68. Steven D. Levitt & John A. List, 2007. "What Do Laboratory Experiments Measuring Social Preferences Reveal About the Real World?," Journal of Economic Perspectives, American Economic Association, vol. 21(2), pages 153-174, Spring.
    69. repec:diw:diwwpp:dp1980 is not listed on IDEAS
    70. Florian H. Schneider & Fanny Brun & Roberto A. Weber, 2020. "Sorting and wage premiums in immoral work," ECON - Working Papers 353, Department of Economics - University of Zurich, revised May 2024.
    71. Valente, Marica, 2023. "Policy evaluation of waste pricing programs using heterogeneous causal effect estimation," Journal of Environmental Economics and Management, Elsevier, vol. 117(C).
    72. Grafton, R. Quentin & Kompas, Tom & Long, Ngo Van, 2017. "A brave new world? Kantian–Nashian interaction and the dynamics of global climate change mitigation," European Economic Review, Elsevier, vol. 99(C), pages 31-42.
    73. Taisuke Imai & Davide D. Pace & Peter Schwardmann & Joël van der Weele & Davide Domenico Pace, 2022. "Correcting Consumer Misperceptions about CO2 Emissions," CESifo Working Paper Series 10138, CESifo.
    74. James Andreoni & John Miller, 2002. "Giving According to GARP: An Experimental Test of the Consistency of Preferences for Altruism," Econometrica, Econometric Society, vol. 70(2), pages 737-753, March.
    75. Samuel Bowles & Sandra Polania-Reyes, 2012. "Economic Incentives and Social Preferences: Substitutes or Complements?," Journal of Economic Literature, American Economic Association, vol. 50(2), pages 368-425, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pol Campos-Mercade & Claes Ek & Magnus Soderberg & Florian H. Schneider, 2025. "Social Preferences and Environmental Externalities," CESifo Working Paper Series 11895, CESifo.
    2. Matteo M. Galizzi & Daniel Navarro-Martinez, 2019. "On the External Validity of Social Preference Games: A Systematic Lab-Field Study," Management Science, INFORMS, vol. 65(3), pages 976-1002, March.
    3. Campos-Mercade, Pol & Meier, Armando N. & Schneider, Florian H. & Wengström, Erik, 2021. "Prosociality predicts health behaviors during the COVID-19 pandemic," Journal of Public Economics, Elsevier, vol. 195(C).
    4. Riehm, Tobias & Fugger, Nicolas & Gillen, Philippe & Gretschko, Vitali & Werner, Peter, 2022. "Social norms, sanctions, and conditional entry in markets with externalities: Evidence from an artefactual field experiment," Journal of Public Economics, Elsevier, vol. 212(C).
    5. Schneider, Florian H. & Schonger, Martin & Schurtenberger, Ivo, 2025. "How malleable is the aversion to stigmatized work?," European Economic Review, Elsevier, vol. 172(C).
    6. Crawford, Ian & Harris, Donna, 2018. "Social interactions and the influence of “extremists”," Journal of Economic Behavior & Organization, Elsevier, vol. 153(C), pages 238-266.
    7. Buser, Thomas & Cappelen, Alexander & Tungodden, Bertil, 2021. "Fairness and Willingness to Compete," Discussion Paper Series in Economics 8/2021, Norwegian School of Economics, Department of Economics.
    8. Boris van Leeuwen & Ingela Alger, 2024. "Estimating Social Preferences and Kantian Morality in Strategic Interactions," Journal of Political Economy Microeconomics, University of Chicago Press, vol. 2(4), pages 665-706.
    9. Schwirplies, Claudia & Lange, Andreas, 2024. "Posted offers with charitable promises: True preferences and strategic behavior," Games and Economic Behavior, Elsevier, vol. 146(C), pages 308-326.
    10. Karen Evelyn Hauge & Snorre Kverndokk & Andreas Lange, 2021. "Why People Oppose Trade Institutions - On Morality, Fairness and Risky Actions," CESifo Working Paper Series 9456, CESifo.
    11. Barron, Kai & Nurminen, Tuomas, 2020. "Nudging cooperation in public goods provision," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 88, pages 1-1.
    12. Weiwei Tasch & Daniel Houser, 2018. "Social Preferences and Social Curiosity," Working Papers 1067, George Mason University, Interdisciplinary Center for Economic Science.
    13. Vecchi, Martina, 2022. "Groups and socially responsible production: An experiment with farmers," Journal of Economic Behavior & Organization, Elsevier, vol. 196(C), pages 372-392.
    14. Fehr, Dietmar & Müller, Daniel & Preuss, Marcel, 2024. "Social mobility perceptions and inequality acceptance," Journal of Economic Behavior & Organization, Elsevier, vol. 221(C), pages 366-384.
    15. Rafaï, Ismaël & Blayac, Thierry & Dubois, Dimitri & Duchêne, Sébastien & Nguyen-Van, Phu & Ventelou, Bruno & Willinger, Marc, 2023. "Stated preferences outperform elicited preferences for predicting reported compliance with COVID-19 prophylactic measures," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 107(C).
    16. Cappelen, Alexander W. & de Haan, Thomas & Tungodden, Bertil, 2024. "Fairness and limited information: Are people Bayesian meritocrats?," Journal of Public Economics, Elsevier, vol. 233(C).
    17. Thomas, Ranjeeta & Galizzi, Matteo M. & Moorhouse, Louisa & Nyamukapa, Constance & Hallett, Timothy B., 2024. "Do risk, time and prosocial preferences predict risky sexual behaviour of youths in a low-income, high-risk setting?," Journal of Health Economics, Elsevier, vol. 93(C).
    18. Daniel Müller & Sander Renes, 2017. "Fairness views and political preferences - Evidence from a large online experiment," Working Papers 2017-10, Faculty of Economics and Statistics, Universität Innsbruck.
    19. Ellingsen, Tore & Mohlin, Erik, 2022. "A Model of Social Duties," Working Papers 2022:14, Lund University, Department of Economics.
    20. Randrianarisoa, Laingo M., 2024. "Air travel during times of crisis: The role of social preferences and uncertainty," Transport Policy, Elsevier, vol. 158(C), pages 1-13.

    More about this item

    Keywords

    social preferences; prosociality; environmental behaviors; externalities;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D62 - Microeconomics - - Welfare Economics - - - Externalities
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hhs:lunewp:2025_006. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Iker Arregui Alegria (email available below). General contact details of provider: https://edirc.repec.org/data/delunse.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.