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Social Interaction in Responsibility Ascription: The Case of Household Recycling

  • Kjell Arne Brekke
  • Gorm Kipperberg
  • Karine Nyborg

Duty-orientation implies a warm glow of giving as well as a cold shiver of not giving enough. If duty-oriented consumers learn their moral responsibility by observing others’ behavior, social interaction in contribution behavior arises. However, since moral responsibility is a burden, duty-oriented consumers may be less willing to accept responsibility if their information about others’ behavior is uncertain. Data from a survey on households’ glass recycling indicates that perceived responsibility is a major determinant for reported recycling, that responsibility ascription is influenced by beliefs about others’ behavior, and that people are, indeed, reluctant to accept responsibility based on uncertain information.

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Article provided by University of Wisconsin Press in its journal Land Economics.

Volume (Year): 86 (2010)
Issue (Month): 4 ()
Pages: 766-784

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Handle: RePEc:uwp:landec:v:86:y:2010:iv:1:p:766-784
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