IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Log in (now much improved!) to save this paper

Social norms, morals and self-interest as determinants of pro-environment behaviour

Listed author(s):
  • Mikolaj Czajkowski

    (University of Warsaw, Faculty of Economic Sciences, Poland)

  • Nick Hanley

    ()

    (School of Geography and Sustainable Development, University of St. Andrews)

  • Karine Nyborg

    (University of Oslo, Department of Economics, Norway)

This paper considers the role which selfish, moral and social incentives and pressures play in explaining the extent to which stated choices over pro-environment behaviours vary across individuals. The empirical context is choices over household waste contracts and recycling actions in Poland. A theoretical model is used to show how cost-based motives and the desire for a positive self- and social image combine to determine the utility from alternative choices of recycling behaviour. We then describe a discrete choice experiment designed to empirically investigate the effects such drivers have on stated choices. Using a latent class model, we distinguish three types of individual who are described as duty-orientated recyclers, budget recyclers and homo oeconomicus. These groups vary in their preferences for how frequently waste is collected, and the number of categories into which household waste must be recycled. Our results have implications for the design of future policies aimed at improving participation in recycling schemes.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://www.st-andrews.ac.uk/media/dept-of-geography-and-sustainable-development/pdf-s/DP%202014%2003%20social%20norms.pdf
Download Restriction: no

Paper provided by University of St. Andrews, School of Geography and Sustainable Development in its series Working Papers with number 2014-03.

as
in new window

Length: 22 pages
Date of creation: Aug 2014
Handle: RePEc:sss:wpaper:2014-03
Contact details of provider: Web page: http://www.st-andrews.ac.uk/gsd/research/envecon/

More information through EDIRC

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

as
in new window


  1. Nyborg, Karine, 2011. "I don't want to hear about it: Rational ignorance among duty-oriented consumers," Journal of Economic Behavior & Organization, Elsevier, vol. 79(3), pages 263-274, August.
  2. Kjell Arne Brekke & Gorm Kipperberg & Karine Nyborg, 2010. "Social Interaction in Responsibility Ascription: The Case of Household Recycling," Land Economics, University of Wisconsin Press, vol. 86(4), pages 766-784.
  3. D. S. Prasada Rao & Bart van Ark, 2013. "Introduction," Chapters,in: World Economic Performance, chapter 1, pages 1-6 Edward Elgar Publishing.
  4. Czajkowski, Mikołaj & Kądziela, Tadeusz & Hanley, Nick, 2014. "We want to sort! Assessing households’ preferences for sorting waste," Resource and Energy Economics, Elsevier, vol. 36(1), pages 290-306.
  5. Nyborg, Karine & Howarth, Richard B. & Brekke, Kjell Arne, 2006. "Green consumers and public policy: On socially contingent moral motivation," Resource and Energy Economics, Elsevier, vol. 28(4), pages 351-366, November.
  6. Christie, Mike & Gibbons, James, 2011. "The effect of individual ‘ability to choose’ (scale heterogeneity) on the valuation of environmental goods," Ecological Economics, Elsevier, vol. 70(12), pages 2250-2257.
  7. Annegrete Bruvoll & Karine Nyborg, 2002. "On the value of households' recycling efforts," Discussion Papers 316, Statistics Norway, Research Department.
  8. Christian A. Vossler & Maurice Doyon & Daniel Rondeau, 2012. "Truth in Consequentiality: Theory and Field Evidence on Discrete Choice Experiments," American Economic Journal: Microeconomics, American Economic Association, vol. 4(4), pages 145-171, November.
  9. Gorm Kipperberg, 2007. "A Comparison of Household Recycling Behaviors in Norway and the United States," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 36(2), pages 215-235, February.
  10. Ferrini, Silvia & Scarpa, Riccardo, 2007. "Designs with a priori information for nonmarket valuation with choice experiments: A Monte Carlo study," Journal of Environmental Economics and Management, Elsevier, vol. 53(3), pages 342-363, May.
  11. Grossman, Zachary & Owens, David, 2012. "An unlucky feeling: Overconfidence and noisy feedback," Journal of Economic Behavior & Organization, Elsevier, vol. 84(2), pages 510-524.
  12. David Aadland & Arthur Caplan & Owen Phillips, 2007. "A Bayesian examination of information and uncertainty in contingent valuation," Journal of Risk and Uncertainty, Springer, vol. 35(2), pages 149-178, October.
  13. Hanley, Nick & Shogren, Jason & White, Ben, 2013. "Introduction to Environmental Economics," OUP Catalogue, Oxford University Press, edition 2, number 9780199568734.
  14. Xavier Gabaix & David Laibson & Guillermo Moloche & Stephen Weinberg, 2006. "Costly Information Acquisition: Experimental Analysis of a Boundedly Rational Model," American Economic Review, American Economic Association, vol. 96(4), pages 1043-1068, September.
  15. Brekke, Kjell Arne & Kverndokk, Snorre & Nyborg, Karine, 2003. "An economic model of moral motivation," Journal of Public Economics, Elsevier, vol. 87(9-10), pages 1967-1983, September.
  16. T. Heller & R. Huet & Bénédicte Vidaillet, 2013. "Introduction," Post-Print hal-00848256, HAL.
  17. Hoehn, John P. & Lupi, Frank & Kaplowitz, Michael D., 2010. "Stated Choice Experiments with Complex Ecosystem Changes: The Effect of Information Formats on Estimated Variances and Choice Parameters," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 35(3), December.
  18. Abbott, Andrew & Nandeibam, Shasikanta & O'Shea, Lucy, 2013. "Recycling: Social norms and warm-glow revisited," Ecological Economics, Elsevier, vol. 90(C), pages 10-18.
  19. Czajkowski, Mikolaj & Hanley, Nicholas & LaRiviere, Jacob, 2013. "The Effects of Experience on Preference Uncertainty: Theory and Empirics for Public and Quasi-Public Environmental Goods," Stirling Economics Discussion Papers 2013-11, University of Stirling, Division of Economics.
  20. Gorm Kipperberg & Douglas Larson, 2012. "Heterogeneous Preferences for Community Recycling Programs," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 53(4), pages 577-604, December.
  21. Richard Carson & Theodore Groves, 2007. "Incentive and informational properties of preference questions," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 37(1), pages 181-210, May.
  22. Ju-Chin Huang, & John M. Halstead, & Shanna B. Saunders, 2011. "Managing Municipal Solid Waste with Unit-Based Pricing: Policy Effects and Responsiveness to Pricing," Land Economics, University of Wisconsin Press, vol. 87(4), pages 645-660.
  23. Kipperberg, Gorm & Larson, Douglas M, 2010. "Heterogenous Preferences for Community Recyling Programs," UiS Working Papers in Economics and Finance 2010/5, University of Stavanger.
  24. Hilary Nixon & Jean-Daniel Saphores, 2009. "Information and the decision to recycle: results from a survey of US households," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 52(2), pages 257-277.
  25. Jacob Lariviere & Mikołaj Czajkowski & Nick Hanley & Margrethe Aanesen & Jannike Falk-Petersen & Dugald Tinch, 2013. "The Value of Familiarity: Effects of Experience, Knowledge and Signals on Willingness to Pay for a Public Good," Working Papers 2013-30, Faculty of Economic Sciences, University of Warsaw.
  26. MacMillan, Douglas & Hanley, Nick & Lienhoop, Nele, 2006. "Contingent valuation: Environmental polling or preference engine?," Ecological Economics, Elsevier, vol. 60(1), pages 299-307, November.
  27. David Eil & Justin M. Rao, 2011. "The Good News-Bad News Effect: Asymmetric Processing of Objective Information about Yourself," American Economic Journal: Microeconomics, American Economic Association, vol. 3(2), pages 114-138, May.
  28. Vossler, Christian A. & Evans, Mary F., 2009. "Bridging the gap between the field and the lab: Environmental goods, policy maker input, and consequentiality," Journal of Environmental Economics and Management, Elsevier, vol. 58(3), pages 338-345, November.
  29. Hong Seonghoon & Adams Richard M. & Love H. Alan, 1993. "An Economic Analysis of Household Recycling of Solid Wastes: The Case of Portland, Oregon," Journal of Environmental Economics and Management, Elsevier, vol. 25(2), pages 136-146, September.
  30. Videras, Julio & Owen, Ann L. & Conover, Emily & Wu, Stephen, 2012. "The influence of social relationships on pro-environment behaviors," Journal of Environmental Economics and Management, Elsevier, vol. 63(1), pages 35-50.
  31. Huhtala, Anni, 2010. "Income effects and the inconvenience of private provision of public goods for bads: The case of recycling in Finland," Ecological Economics, Elsevier, vol. 69(8), pages 1675-1681, June.
  32. Sims, Christopher A., 2003. "Implications of rational inattention," Journal of Monetary Economics, Elsevier, vol. 50(3), pages 665-690, April.
  33. Richard T. Carson & Miko_aj Czajkowski, 2014. "The discrete choice experiment approach to environmental contingent valuation," Chapters,in: Handbook of Choice Modelling, chapter 9, pages 202-235 Edward Elgar Publishing.
  34. Jenkins, Robin R. & Martinez, Salvador A. & Palmer, Karen & Podolsky, Michael J., 2003. "The determinants of household recycling: a material-specific analysis of recycling program features and unit pricing," Journal of Environmental Economics and Management, Elsevier, vol. 45(2), pages 294-318, March.
  35. Matthew Rabin & Joel L. Schrag, 1999. "First Impressions Matter: A Model of Confirmatory Bias," The Quarterly Journal of Economics, Oxford University Press, vol. 114(1), pages 37-82.
  36. Annegrete Bruvoll & Karine Nyborg, 2004. "The Cold Shiver of Not Giving Enough: On the Social Cost of Recycling Campaigns," Land Economics, University of Wisconsin Press, vol. 80(4).
Full references (including those not matched with items on IDEAS)

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:sss:wpaper:2014-03. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Eoin McLaughlin)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.