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Social norms and pro-environment behaviours: heterogeneous response to signals

Author

Listed:
  • Mikołaj Czajkowski

    (Faculty of Economic Sciences, University of Warsaw)

  • Katarzyna Zagórska

    (Faculty of Economic Sciences, University of Warsaw)

  • Nick Hanley

    (University of Glasgow, Institute of Biodiversity, Animal Health & Comparative Medicine)

Abstract

Previous research on pro-environment behaviours demonstrated an effect of communicating social norms to subjects. In this paper, we extend this work by isolating the effects of information about (i) the absolute level (strength) of the norm (ii) its geographic proximity (iii) whether the norm is stated in relative terms. We also show how previous pro-environmental behaviours interact with social norm information. The context is a stated preference choice experiment on recycling behaviours by households in Poland. The main finding to emerge is that social norm effects on preferences seem to be very context-dependent; there is no evidence of generalizable effects which would be useful to policy designers.

Suggested Citation

  • Mikołaj Czajkowski & Katarzyna Zagórska & Nick Hanley, 2018. "Social norms and pro-environment behaviours: heterogeneous response to signals," Working Papers 2018-13, Faculty of Economic Sciences, University of Warsaw.
  • Handle: RePEc:war:wpaper:2018-13
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    recycling; social norms; stated preferences; choice modelling;
    All these keywords.

    JEL classification:

    • D04 - Microeconomics - - General - - - Microeconomic Policy: Formulation; Implementation; Evaluation
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling

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