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I don't want to hear about it: Rational ignorance among duty-oriented consumers

  • Nyborg, Karine

Individuals with a preference for keeping moral obligations may dislike learning that voluntary contributions are socially valuable: such information can trigger unpleasant feelings of cognitive dissonance. I show that if the initial belief about the social value of contributions is too low to merit a moral responsibility to contribute, duty-oriented consumers are willing to pay to avoid information. Information campaigns can make such consumers contribute by providing them with unwanted information.

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Article provided by Elsevier in its journal Journal of Economic Behavior & Organization.

Volume (Year): 79 (2011)
Issue (Month): 3 (August)
Pages: 263-274

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Handle: RePEc:eee:jeborg:v:79:y:2011:i:3:p:263-274
Contact details of provider: Web page: http://www.elsevier.com/locate/jebo

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