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Social norms, morals and self-interest as determinants of pro-environment behaviour

Author

Listed:
  • Mikołaj Czajkowski

    () (Faculty of Economic Sciences, University of Warsaw)

  • Nick Hanley

    () (School of Geography and Sustainable Development, University of St Andrews)

  • Karine Nyborg

    () (Department of Economics, University of Oslo)

Abstract

This paper considers the role which selfish, moral and social incentives and pressures play in explaining the extent to which stated choices over pro-environment behaviours vary across individuals. The empirical context is choices over household waste contracts and recycling actions in Poland. A theoretical model is used to show how cost-based motives and the desire for a positive self- and social image combine to determine the utility from alternative choices of recycling behaviour. We then describe a discrete choice experiment designed to empirically investigate the effects such drivers have on stated choices. Using a latent class model, we distinguish three types of individual who are described as duty-orientated recyclers, budget recyclers and homo oeconomicus. These groups vary in their preferences for how frequently waste is collected, and the number of categories into which household waste must be recycled. Our results have implications for the design of future policies aimed at improving participation in recycling schemes.

Suggested Citation

  • Mikołaj Czajkowski & Nick Hanley & Karine Nyborg, 2014. "Social norms, morals and self-interest as determinants of pro-environment behaviour," Working Papers 2014-17, Faculty of Economic Sciences, University of Warsaw.
  • Handle: RePEc:war:wpaper:2014-17
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    File URL: http://www.wne.uw.edu.pl/inf/wyd/WP/WNE_WP134.pdf
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Zawojska, Ewa & Bartczak, Anna & Czajkowski, Mikołaj, 2019. "Disentangling the effects of policy and payment consequentiality and risk attitudes on stated preferences," Journal of Environmental Economics and Management, Elsevier, vol. 93(C), pages 63-84.
    2. Laure Kuhfuss & Raphaële Préget & Sophie Thoyer & Nick Hanley & Philippe Le Coent & Mathieu Désolé, 2016. "Nudges, Social Norms, and Permanence in Agri-environmental Schemes," Land Economics, University of Wisconsin Press, vol. 92(4), pages 641-655.
    3. FIORILLO, Damiano & SENATORE, Luigi, 2016. "Self Image and Environmental Attitude and Behavior," CELPE Discussion Papers 140, CELPE - Centre of Labour Economics and Economic Policy, University of Salerno, Italy.
    4. Laure Kuhfuss & Raphaële Préget & Sophie Thoyer & Nick Hanley, 2015. "Nudging farmers to sign agri-environmental contracts: the effects of a collective bonus," Working Papers hal-01148581, HAL.
    5. repec:kap:enreec:v:72:y:2019:i:3:d:10.1007_s10640-018-0226-z is not listed on IDEAS
    6. repec:spr:lsprsc:v:11:y:2018:i:3:d:10.1007_s12076-017-0200-3 is not listed on IDEAS
    7. Mikolaj Czajkowski & Katarzyna Zagórska & Nick Hanley, 2018. "Social Norms and Pro-Environment Behaviours: Heterogeneous Response to Signals," Discussion Papers in Environment and Development Economics 2018-02, University of St. Andrews, School of Geography and Sustainable Development.
    8. Boyce, Christopher & Czajkowski, Mikołaj & Hanley, Nick, 2019. "Personality and economic choices," Journal of Environmental Economics and Management, Elsevier, vol. 94(C), pages 82-100.
    9. Wiktor Budziński & Mikołaj Czajkowski, 2018. "Hybrid choice models vs. endogeneity of indicator variables: a Monte Carlo investigation," Working Papers 2018-21, Faculty of Economic Sciences, University of Warsaw.
    10. Laure Kuhfuss & Raphaële Préget & Sophie Thoyer & Frans P. de Vries & Nick Hanley, 2017. "Nudging Participation and Spatial Agglomeration in Payment for Environmental Service Schemes," Discussion Papers in Environment and Development Economics 2017-11, University of St. Andrews, School of Geography and Sustainable Development.
    11. Kuhfuss, Laure & Preget, Raphaele & Thoyer, Sophie & de Vries, Frans & Hanley, Nick, 2018. "Spatial coordination in Payment for Environmental Service schemes: can we nudge the agglomeration bonus to enhance its effectiveness?," 92nd Annual Conference, April 16-18, 2018, Warwick University, Coventry, UK 273497, Agricultural Economics Society.
    12. Michela Faccioli & Mikołaj Czajkowski & Klaus Glenk & Julia Martin-Ortega, 2018. "Environmental attitudes and place identity as simultaneous determinants of preferences for environmental goods," Working Papers 2018-08, Faculty of Economic Sciences, University of Warsaw.
    13. Ankinée Kirakozian, 2016. "One Without The Other? Behavioural And Incentive Policies For Household Waste Management," Journal of Economic Surveys, Wiley Blackwell, vol. 30(3), pages 526-551, July.
    14. repec:kap:enreec:v:71:y:2018:i:2:d:10.1007_s10640-017-0165-0 is not listed on IDEAS
    15. G. Ceccantoni & O. Tarola & C. Vergari, 2017. "Relative tax in a vertically differentiated market: the key role of consumers in environment," Working Papers wp2005, Dipartimento Scienze Economiche, Universita' di Bologna.
    16. repec:gam:jsusta:v:9:y:2017:i:4:p:625-:d:96027 is not listed on IDEAS
    17. repec:gam:jsusta:v:10:y:2018:i:12:p:4500-:d:186442 is not listed on IDEAS
    18. Niens, Christine & Marggraf, Rainer & Hoffmeister, Friederike, 2015. "Ambulante Pflege im ländlichen Raum – Überlegungen zur effizienten Sicherstellung von Bedarfsgerechtigkeit," Department of Agricultural and Rural Development (DARE) Discussion Papers 260790, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development (DARE).
    19. Ushchev, Philip & Zenou, Yves, 2018. "Social Norms in Networks," CEPR Discussion Papers 13250, C.E.P.R. Discussion Papers.
    20. Niens, Christine & Marggraf, Rainer & Hoffmeister, Friederike, 2015. "Ambulante Pflege im ländlichen Raum: Überlegungen zur effizienten Sicherstellung von Bedarfsgerechtigkeit," DARE Discussion Papers 1513, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    21. Joanna Mazur & Katarzyna Śledziewska & Damian Zieba, 2018. "Regulation of Geo-blocking: does it address the problem of low intraEU iTrade?," Working Papers 2018-20, Faculty of Economic Sciences, University of Warsaw.

    More about this item

    Keywords

    recycling; motives of pro-environment behaviour; social norms; discrete choice experiment;

    JEL classification:

    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles

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