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Do farmers follow the herd? The influence of social norms in the participation to agri-environmental schemes

Author

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  • Philippe Le Coent

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - FRE2010 - INRA - Institut National de la Recherche Agronomique - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Raphaële Preget

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - FRE2010 - INRA - Institut National de la Recherche Agronomique - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Sophie Thoyer

    () (CEE-M - Centre d'Economie de l'Environnement - Montpellier - FRE2010 - INRA - Institut National de la Recherche Agronomique - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

This article analyses the role played by social norms in farmers' decisions to enroll into an agri-environmental scheme (AES). First, it develops a simple theoretical model highlighting the interplay of descriptive and injunctive norms in farmers' utility functions. Second, an empirical valuation of the effect of social norms is provided based on the results of a stated preference survey conducted with 98 wine-growers in the South of France. Proxies are proposed to capture and measure the weight of social norms in farmers' decision to sign an agri-environmental contract. Our empirical results indicate that the injunctive norm seems to play a stronger role than the descriptive norm.

Suggested Citation

  • Philippe Le Coent & Raphaële Preget & Sophie Thoyer, 2018. "Do farmers follow the herd? The influence of social norms in the participation to agri-environmental schemes," Working Papers halshs-01936004, HAL.
  • Handle: RePEc:hal:wpaper:halshs-01936004
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-01936004
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    References listed on IDEAS

    as
    1. Laure Kuhfuss & Raphaële Préget & Sophie Thoyer & Nick Hanley, 2016. "Nudging farmers to enrol land into agri-environmental schemes: the role of a collective bonus," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 43(4), pages 609-636.
    2. Kuhfuss, Laure & Preget, Raphaële & Thoyer, Sophie, 2015. "Préférences individuelles et incitations collectives : quels contrats agroenvironnementaux pour la réduction des herbicides par les viticulteurs ?," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 95(1).
    3. Gilles Allaire & Eric Cahuzac & Michel Simioni, 2009. "Contractualisation et diffusion spatiale des mesures agro-environnementales herbagères," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 90(1), pages 23-50.
    4. Nyborg, Karine & Howarth, Richard B. & Brekke, Kjell Arne, 2006. "Green consumers and public policy: On socially contingent moral motivation," Resource and Energy Economics, Elsevier, vol. 28(4), pages 351-366, November.
    5. Laure Kuhfuss & Raphaële Préget & Sophie Thoyer & Nick Hanley & Philippe Le Coent & Mathieu Désolé, 2016. "Nudges, Social Norms, and Permanence in Agri-environmental Schemes," Land Economics, University of Wisconsin Press, vol. 92(4), pages 641-655.
    6. Edi Defrancesco & Paola Gatto & Ford Runge & Samuele Trestini, 2008. "Factors Affecting Farmers’ Participation in Agri‐environmental Measures: A Northern Italian Perspective," Journal of Agricultural Economics, Wiley Blackwell, vol. 59(1), pages 114-131, February.
    7. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9-10), pages 1082-1095, October.
    8. Jen Shang & Rachel Croson, 2009. "A Field Experiment in Charitable Contribution: The Impact of Social Information on the Voluntary Provision of Public Goods," Economic Journal, Royal Economic Society, vol. 119(540), pages 1422-1439, October.
    9. Lynne, Gary D., 1995. "Modifying the Neo-Classical Approach to Technology Adoption With Behavioral Science Models," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 27(1), pages 67-80, July.
    10. Philippe Le Coent & Raphaële Préget & Sophie Thoyer, 2015. "Can collective conditionality improve agri-environmental contracts? Insights from experimental economics," Post-Print hal-01606341, HAL.
    11. Dobbs, Thomas L. & Pretty, Jules, 2008. "Case study of agri-environmental payments: The United Kingdom," Ecological Economics, Elsevier, vol. 65(4), pages 765-775, May.
    12. Mari Rege, 2004. "Social Norms and Private Provision of Public Goods," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 6(1), pages 65-77, February.
    13. Elster, Jon, 1989. "Social Norms and Economic Theory," Journal of Economic Perspectives, American Economic Association, vol. 3(4), pages 99-117, Fall.
    14. Laure Kuhfuss & Raphaële Préget & Sophie Thoyer & Nick Hanley & Philippe Le Coent & Mathieu Désolé, 2016. "Nudges, Social Norms, and Permanence in Agri-environmental Schemes," Land Economics, University of Wisconsin Press, vol. 92(4), pages 641-655.
    15. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9), pages 1082-1095.
    16. Lynne, Gary D., 1995. "Modifying The Neo-Classical Approach To Technology Adoption With Behavioral Science Models," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(1), pages 1-14, July.
    17. Paul J. Ferraro & Juan Jose Miranda & Michael K. Price, 2011. "The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment," American Economic Review, American Economic Association, vol. 101(3), pages 318-322, May.
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    Cited by:

    1. Sylvain Chabe-Ferret & Philippe Le Coent & Arnaud Reynaud & Julie Subervie & Daniel Lepercq, 2018. "Can we nudge farmers into saving water? Evidence from a randomized experiment," CEE-M Working Papers hal-01947420, CEE-M, Universtiy of Montpellier, CNRS, INRA, Montpellier SupAgro.
    2. Calvet, Coralie & Le Coent, Philippe & Napoleone, Claude & Quétier, Fabien, 2019. "Challenges of achieving biodiversity offset outcomes through agri-environmental schemes: Evidence from an empirical study in Southern France," Ecological Economics, Elsevier, vol. 163(C), pages 113-125.
    3. Sylvain Chabé-Ferret & Philippe Le Coent & Arnaud Reynaud & Julie Subervie & Daniel Lepercq, 2019. "Can we nudge farmers into saving water? Evidence from a randomised experiment," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 46(3), pages 393-416.

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    Keywords

    behaviour; social norms; agri-environmental contracts;

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