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Social norms with private values: Theory and experiments

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  • d'Adda, Giovanna
  • Dufwenberg, Martin
  • Passarelli, Francesco
  • Tabellini, Guido

Abstract

We propose a simple theory of social norms that models the distinct influence on behavior of personal values, normative expectations and empirical expectations. The first and second moments of the distribution of normative expectations affect the strength of social norms' pull on behavior. We test the empirical predictions of the model through an experiment based on a variant of the dictator game. Consistent with the theory, we find that normative expectations influence generosity and that higher dispersion of such expectations leads to more variation in giving behavior.

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  • d'Adda, Giovanna & Dufwenberg, Martin & Passarelli, Francesco & Tabellini, Guido, 2020. "Social norms with private values: Theory and experiments," Games and Economic Behavior, Elsevier, vol. 124(C), pages 288-304.
    • Handle: RePEc:eee:gamebe:v:124:y:2020:i:c:p:288-304
    DOI: 10.1016/j.geb.2020.08.012
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    4. Yang Yang, 2023. "Hukou Identity and Economic Behaviours: A Social Identity Perspective," Erudite Ph.D Dissertations, Erudite, number ph23-02 edited by Catherine Bros & Julie Lochard, February.
    5. Gavrilets, Sergey & Tverskoi, Denis & Sánchez, Angel, 2023. "Modeling social norms: an integration of the norm-utility approach with beliefs dynamics," SocArXiv n934a, Center for Open Science.
    6. Sanjit Dhami & Mengxing Wei, 2023. "Norms, Emotions, and Culture in Human Cooperation and Punishment: Theory and Evidence," CESifo Working Paper Series 10220, CESifo.
    7. Denis Tverskoi & Andrea Guido & Giulia Andrighetto & Angel Sánchez & Sergey Gavrilets, 2023. "Disentangling material, social, and cognitive determinants of human behavior and beliefs," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.
    8. Eugen Dimant & Michele Gelfand & Anna Hochleitner & Silvia Sonderegger, 2022. "Strategic Behavior with Tight, Loose and Polarized Norms," ECONtribute Discussion Papers Series 198, University of Bonn and University of Cologne, Germany.
    9. Traub, Stefan & Schwaninger, Manuel & Paetzel, Fabian & Neuhofer, Sabine, 2023. "Evidence on need-sensitive giving behavior: An experimental approach to the acknowledgment of needs," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 105(C).
    10. Bicchieri, Cristina & Dimant, Eugen & Gächter, Simon & Nosenzo, Daniele, 2022. "Social proximity and the erosion of norm compliance," Games and Economic Behavior, Elsevier, vol. 132(C), pages 59-72.
    11. Feess, Eberhard & Kerzenmacher, Florian & Muehlheusser, Gerd, 2023. "Morally questionable decisions by groups: Guilt sharing and its underlying motives," Games and Economic Behavior, Elsevier, vol. 140(C), pages 380-400.
    12. Tabellini, Guido & Persson, Torsten, 2020. "Culture, Institutions and Policy," CEPR Discussion Papers 15233, C.E.P.R. Discussion Papers.
    13. Danilov, Anastasia & Khalmetski, Kiryl & Sliwka, Dirk, 2021. "Descriptive Norms and Guilt Aversion," Journal of Economic Behavior & Organization, Elsevier, vol. 191(C), pages 293-311.
    14. Astrid Dannenberg & Gunnar Gutsche & Marlene Batzke & Sven Christens & Daniel Engler & Fabian Mankat & Sophia Moeller & Eva Weingaertner & Andreas Ernst & Marcel Lumkowsky & Georg von Wangenheim & Ger, 2022. "The effects of norms on environmental behavior," MAGKS Papers on Economics 202219, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    15. Francesco Bripi & Daniela Grieco, 2023. "Participatory incentives," Experimental Economics, Springer;Economic Science Association, vol. 26(4), pages 813-849, September.
    16. Reynaud, Arnaud & Ouvrard, Benjamin, 2024. "Re-calibrating beliefs about peers: Direct impacts and cross-learning effects in agriculture," TSE Working Papers 24-1517, Toulouse School of Economics (TSE).
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    18. Paul M. Gorny & Petra Nieken & Karoline Ströhlein, 2023. "The Effects of Gendered Language on Norm Compliance," CESifo Working Paper Series 10459, CESifo.
    19. Eugen Dimant & Michele Gelfand & Anna Hochleitner & Silvia Sonderegger, 2023. "Strategic Behavior with Tight, Loose and Polarized Norms," CESifo Working Paper Series 10233, CESifo.

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    More about this item

    Keywords

    Social norms; Partial norms; Normative expectations; Consensus; Experiment;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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