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Group Identity and Leading-by-Example

Author

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  • Michalis Drouvelis

    (Department of Economics, University of Birmingham)

  • Daniele Nosenzo

    (School of Economics, University of Nottingham)

Abstract

We study the interplay between leading-by-example and group identity in a public goods game experiment. A common identity between the leader and her followers is beneficial for cooperation: average contributions are more than 30% higher than in a treatment where no identity was induced. In two further treatments we study the effects of heterogeneous identities. We find no effect on cooperation when only part of the followers share the leader’s identity, or when followers share a common identity that differs from that of the leader. We conclude that group identity is an effective but fragile instrument to promote cooperation.

Suggested Citation

  • Michalis Drouvelis & Daniele Nosenzo, 2012. "Group Identity and Leading-by-Example," Discussion Papers 2012-05, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
  • Handle: RePEc:not:notcdx:2012-05
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    More about this item

    Keywords

    leading-by-example; leadership; public goods; voluntary contributions; cooperation; identity; experiment;
    All these keywords.

    JEL classification:

    • C92 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Group Behavior
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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