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Social Interactions and the Salience of Social Identity

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  • McLeish, Kendra N.

    () (University of Calgary)

  • Oxoby, Robert J.

    () (University of Calgary)

Abstract

In this paper, we explore the effect of identity salience on behavior in a simple social interaction. Specifically, we compare behavior in a ultimatum game across three treatments: priming subjects with a shared identity, priming subjects with an identity distinct from those with whom they will interact, and priming subjects with no particular identity. We find that subjects are most cooperative in the identity-priming treatment and least cooperative in the distinctiveness-priming treatment. Similarly, subjects reveal the highest demands in the identity-priming treatment and the lowest demands in the distinctiveness-priming treatment. We discuss the implications of these results with respect to literature on organizational identity.

Suggested Citation

  • McLeish, Kendra N. & Oxoby, Robert J., 2008. "Social Interactions and the Salience of Social Identity," IZA Discussion Papers 3554, Institute for the Study of Labor (IZA).
  • Handle: RePEc:iza:izadps:dp3554
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    References listed on IDEAS

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    1. Rabin, Matthew, 1997. "Bargaining Structure, Fairness and Efficiency," Department of Economics, Working Paper Series qt35g8s3dd, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
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    13. Oxoby, Robert J. & McLeish, Kendra N., 2004. "Sequential decision and strategy vector methods in ultimatum bargaining: evidence on the strength of other-regarding behavior," Economics Letters, Elsevier, vol. 84(3), pages 399-405, September.
    14. Karla Hoff & Priyanka Pandey, 2006. "Discrimination, Social Identity, and Durable Inequalities," American Economic Review, American Economic Association, vol. 96(2), pages 206-211, May.
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    Cited by:

    1. Simon Cornée & Ariane Szafarz, 2014. "Vive la Différence: Social Banks and Reciprocity in the Credit Market," Post-Print CEB, ULB -- Universite Libre de Bruxelles, vol. 125(3), pages 361-380.
    2. Francesca Gioia, 2017. "Peer effects on risk behaviour: the importance of group identity," Experimental Economics, Springer;Economic Science Association, vol. 20(1), pages 100-129, March.
    3. Jean-Laurent Viviani & Carole Maurel, 2018. "Performance of impact investing: A value creation approach," Post-Print halshs-01717992, HAL.
    4. Thomas S. Dee, 2014. "Stereotype Threat And The Student-Athlete," Economic Inquiry, Western Economic Association International, vol. 52(1), pages 173-182, January.
    5. Weng, Qian & Carlsson, Fredrik, 2015. "Cooperation in teams: The role of identity, punishment, and endowment distribution," Journal of Public Economics, Elsevier, vol. 126(C), pages 25-38.
    6. Nives Della Valle & Matteo Ploner, 2017. "Reacting to Unfairness: Group Identity and Dishonest Behavior," Games, MDPI, Open Access Journal, vol. 8(3), pages 1-19, July.
    7. Bicskei, Marianna & Lankau, Matthias & Bizer, Kilian, 2014. "How peer-punishment affects cooperativeness in homogeneous and heterogeneous groups: A public goods experiment with social identity," Center for European, Governance and Economic Development Research Discussion Papers 200, University of Goettingen, Department of Economics.
    8. Cadsby, C. Bram & Du, Ninghua & Song, Fei, 2016. "In-group favoritism and moral decision-making," Journal of Economic Behavior & Organization, Elsevier, vol. 128(C), pages 59-71.
    9. Sandra Polania-Reyes, 2016. "Disentangling Social Capital: Lab-in-the-Field Evidence on Coordination, Networks, and Cooperation," Artefactual Field Experiments 00565, The Field Experiments Website.
    10. Murray, Cameron K. & Frijters, Paul & Vorster, Melissa, 2015. "Give and You Shall Receive: The Emergence of Welfare-Reducing Reciprocity," IZA Discussion Papers 9010, Institute for the Study of Labor (IZA).
    11. Bicskei, Marianna & Lankau, Matthias & Bizer, Kilian, 2014. "Negative reciprocity and its relation to anger-like emotions in homogeneous and heterogeneous groups," Center for European, Governance and Economic Development Research Discussion Papers 203, University of Goettingen, Department of Economics.
    12. Bicskei, Marianna & Lankau, Matthias & Bizer, Kilian, 2016. "Negative reciprocity and its relation to anger-like emotions in identity-homogeneous and -heterogeneous groups," Journal of Economic Psychology, Elsevier, vol. 54(C), pages 17-34.
    13. Drouvelis, Michalis & Nosenzo, Daniele, 2013. "Group identity and leading-by-example," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 414-425.
    14. Chen, Zhuoqiong & Ong, David & Sheremeta, Roman, 2015. "Competition Between and Within Universities: Theoretical and Experimental Investigation of Group Identity and the Desire to Win," MPRA Paper 67522, University Library of Munich, Germany.
    15. repec:eee:soceco:v:73:y:2018:i:c:p:1-10 is not listed on IDEAS

    More about this item

    Keywords

    bargaining; experiments; identity;

    JEL classification:

    • C92 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Group Behavior
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • M52 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Compensation and Compensation Methods and Their Effects

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