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From Extreme to Mainstream: The Erosion of Social Norms

Author

Listed:
  • Leonardo Bursztyn
  • Georgy Egorov
  • Stefano Fiorin

Abstract

Social norms, usually persistent, can change quickly when new public information arrives, such as a surprising election outcome. People may become more inclined to express views or take actions previously perceived as stigmatized and may judge others less negatively for doing so. We examine this possibility using two experiments. We first show via revealed preference experiments that Donald Trump's rise in popularity and eventual victory increased individuals' willingness to publicly express xenophobic views. We then show that individuals are sanctioned less negatively if they publicly expressed a xenophobic view in an environment where that view is more popular.

Suggested Citation

  • Leonardo Bursztyn & Georgy Egorov & Stefano Fiorin, 2020. "From Extreme to Mainstream: The Erosion of Social Norms," American Economic Review, American Economic Association, vol. 110(11), pages 3522-3548, November.
    • Handle: RePEc:aea:aecrev:v:110:y:2020:i:11:p:3522-48
    DOI: 10.1257/aer.20171175
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    More about this item

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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