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The limits of social recognition: Experimental evidence from blood donors

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  • Goette, Lorenz
  • Tripodi, Egon

Abstract

Does social recognition motivate prosocial individuals? We run large-scale experiments at Italy’s main blood donors association, evaluating social recognition through social media and peer groups against a simple ask to donate. Across several studies, we find that the simple ask is at least as effective as offering social recognition. In a survey experiment with blood donors we show that socially recognized donations signal not only altruism but also image-seeking. This can lead to social recognition being less effective, or even counterproductive, when offered to those who are already perceived as good citizens.

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  • Goette, Lorenz & Tripodi, Egon, 2024. "The limits of social recognition: Experimental evidence from blood donors," Journal of Public Economics, Elsevier, vol. 231(C).
    • Handle: RePEc:eee:pubeco:v:231:y:2024:i:c:s0047272724000057
    DOI: 10.1016/j.jpubeco.2024.105069
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    4. Asulin, Yamit & Heller, Yuval & Munichor, Nira & Zultan, Ro'i, 2025. "Social image, observer identity, and crowding up," Games and Economic Behavior, Elsevier, vol. 152(C), pages 37-54.

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