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Do farmers follow the herd? The influence of social norms in the participation to agri-environmental schemes

Author

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  • Philippe Le Coent

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - FRE2010 - INRA - Institut National de la Recherche Agronomique - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Raphaële Preget

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - FRE2010 - INRA - Institut National de la Recherche Agronomique - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Sophie S. Thoyer

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - FRE2010 - INRA - Institut National de la Recherche Agronomique - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

This article analyses the role played by social norms in farmers' decisions to enroll into an agri-environmental scheme (AES). First, it develops a simple theoretical model highlighting the interplay of descriptive and injunctive norms in farmers' utility functions. Second, an empirical valuation of the effect of social norms is provided based on the results of a stated preference survey conducted with 98 wine-growers in the South of France. Proxies are proposed to capture and measure the weight of social norms in farmers' decision to sign an agri-environmental contract. Our empirical results indicate that the injunctive norm seems to play a stronger role than the descriptive norm.

Suggested Citation

  • Philippe Le Coent & Raphaële Preget & Sophie S. Thoyer, 2018. "Do farmers follow the herd? The influence of social norms in the participation to agri-environmental schemes," CEE-M Working Papers halshs-01936004, CEE-M, Universtiy of Montpellier, CNRS, INRA, Montpellier SupAgro.
  • Handle: RePEc:hal:wpceem:halshs-01936004
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01936004
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    2. Sylvain Chabé-Ferret & Philippe Le Coent & Arnaud Reynaud & Julie Subervie & Daniel Lepercq, 2019. "Can we nudge farmers into saving water? Evidence from a randomised experiment," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 46(3), pages 393-416.
    3. Mamadou Gueye & Nicolas Quérou & Raphaël Soubeyran, 2018. "Does equity induce inefficiency? An experiment on coordination," Working Papers hal-02790603, HAL.
    4. Dimitri Dubois & Stefano Farolfi & Phu Nguyen-Van & Juliette Rouchier, 2018. "Information sharing is not always the right option when it comes to CPR extraction management: experimental findings," Working Papers of BETA 2018-24, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
    5. Philippe Le Coent & Coralie Calvet, 2016. "Challenges of achieving biodiversity offsetting through agri-environmental schemes: evidence from an empirical study," Working Papers 16-10, LAMETA, Universtiy of Montpellier.
    6. Massfeller, Anna & Meraner, Manuela & Hüttel, Silke & Uehleke, Reinhard, 2021. "Farmers’ acceptance of results-based agri-environmental schemes – insights from a case study in North Rhine-Westphalia," 61st Annual Conference, Berlin, Germany, September 22-24, 2021 317066, German Association of Agricultural Economists (GEWISOLA).
    7. Philippe Le Coent & Raphaële Préget & Sophie Thoyer, 2018. "Do farmers follow the herd? The influence of social norms in the participation to agri-environmental schemes," Working Papers hal-02791014, HAL.
    8. Bastola, Sapana & Penn, Jerrod & Blazier, Michael, 2022. "Assessing Hypothetical Bias in Nudging: Willingness to Pay for Consultation towards Improved Forest Management," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322477, Agricultural and Applied Economics Association.
    9. Bougherara Douadia & Ropars-Collet Carole & Saint-Gilles Jude, 2022. "Impact of Private Labels and Information Campaigns on Organic and Fair Trade Food Demand," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 20(1), pages 39-59, May.
    10. Karine Constant & Marion Davin, 2019. "Unequal Vulnerability to Climate Change and the Transmission of Adverse Effects Through International Trade," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 74(2), pages 727-759, October.
    11. Villamayor-Tomas, Sergio & Sagebiel, Julian & Olschewski, Roland, 2019. "Bringing the neighbors in: A choice experiment on the influence of coordination and social norms on farmers’ willingness to accept agro-environmental schemes across Europe," Land Use Policy, Elsevier, vol. 84(C), pages 200-215.
    12. Calvet, Coralie & Le Coent, Philippe & Napoleone, Claude & Quétier, Fabien, 2019. "Challenges of achieving biodiversity offset outcomes through agri-environmental schemes: Evidence from an empirical study in Southern France," Ecological Economics, Elsevier, vol. 163(C), pages 113-125.
    13. Philippe Le Coent & Raphaële Preget & Sophie S. Thoyer, 2018. "Do farmers follow the herd? The influence of social norms in the participation to agri-environmental schemes," Working Papers halshs-01936004, HAL.

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    Keywords

    behaviour; social norms; agri-environmental contracts;
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