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Expectations towards Geographical Indications-Empirical Evidence from India

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  • Neetha, Rose C.D.
  • Kotrakerebasegowda, Umesh

Abstract

In India agricultural products bearing Geographical Indication (GI) registration has increased progressively. GI registration is an indication that links the uniqueness of products towards the origin and thus, reduces the asymmetry of information between producer and consumer, ensuring market transparency, price stability and reduction in information costs. GIs can be used as an effective tool for ensuring the quality of the produce as well as developing brands for local agriculture products. Granting GI will assure the success only if the consumer values GI label. So far empirical evidence with respect to consumers’ awareness and WTP for GI product is mostly restricted to developed countries. This paper addresses expectations from both sides of market – consumers’ WTP (willingness to pay) and producers’ WTA (willingness to accept) for the GI product, Palakkadan Matta rice (Oryza sativa L) of Kerala, India. The results indicate that the awareness about GI registration is too low among the consumers. Consumers are willing to pay Rs. 5.01 per kilogram additionally, for ensuring the quality of the produce through GI label. Producers are willing to continue the cultivation by accepting an additional amount of Rs.5.82 per kilogram.

Suggested Citation

  • Neetha, Rose C.D. & Kotrakerebasegowda, Umesh, 2012. "Expectations towards Geographical Indications-Empirical Evidence from India," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126324, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae12:126324
    DOI: 10.22004/ag.econ.126324
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    References listed on IDEAS

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    2. Barjolle, Dominique & Paus, Marguerite & Perret, Anna O., 2009. "Impacts of Geographical Indications - Review of Methods and Empirical Evidences," 2009 Conference, August 16-22, 2009, Beijing, China 51737, International Association of Agricultural Economists.
    3. Giovannucci, Daniele & Reardon, Thomas, 2000. "Understanding Grades and Standards: and how to apply them," MPRA Paper 13549, University Library of Munich, Germany.
    4. Teuber, Ramona, 2007. "Geographical Indications of Origin as a Tool of Product Differentiation : The Case of Coffee," Discussion Papers 33, Justus Liebig University Giessen, Center for international Development and Environmental Research (ZEU).
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