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The Effects of the Coffee Trademarking Initiative and Starbucks Publicity on Export Prices of Ethiopian Coffee

Author

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  • Aslihan Arslan
  • Christopher P. Reicher

Abstract

The Ethiopian government initiated the Ethiopian Coffee Trademarking and Licensing Initiative in 2004 for three coffee origins: Sidama, Yirgacheffe and Harar. Following a court case between Starbucks and the Ethiopian government regarding the trademarking of Sidamo, Ethiopian government engaged in a public relations campaign to raise awareness for the Initiative, which was widely publicised in the international media especially after Oxfam organised a public campaign. This paper evaluates the effect of these interventions on the export prices of trademarked Ethiopian coffees. We find that the prices of the trademarked coffees increased by about 10 per cent relative to the non-trademarked coffees following these interventions. The magnitude of this change is comparable with the farm gate prices reported in the literature; however, we cannot establish direct causation or observe the passthrough into farm gate prices. Copyright 2011 , Oxford University Press.

Suggested Citation

  • Aslihan Arslan & Christopher P. Reicher, 2011. "The Effects of the Coffee Trademarking Initiative and Starbucks Publicity on Export Prices of Ethiopian Coffee," Journal of African Economies, Centre for the Study of African Economies (CSAE), vol. 20(5), pages 704-736, November.
  • Handle: RePEc:oup:jafrec:v:20:y:2011:i:5:p:704-736
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    File URL: http://hdl.handle.net/10.1093/jae/ejr023
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    References listed on IDEAS

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    1. Teuber, Ramona, 2007. "Geographical Indications of Origin as a Tool of Product Differentiation: The Case of Coffee," 105th Seminar, March 8-10, 2007, Bologna, Italy 7866, European Association of Agricultural Economists.
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    Cited by:

    1. repec:bla:rdevec:v:21:y:2017:i:4:p:e88-e106 is not listed on IDEAS
    2. Leonard Leung, 2014. "Eroded Coffee Traceability and Its Impact on Export Coffee Prices for Ethiopia," Development Discussion Papers 2014-04, JDI Executive Programs.

    More about this item

    JEL classification:

    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade

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