Geographical Indications and the Value of Reputation - Empirical Evidence for Cafe de Marcala
More and more coffee-producing countries establish geographical indications (GIs) for their coffees. GIs are not only considered to be a useful tool for protecting an established reputation against misuse by imitators but also being a useful strategic tool to enter the growing specialty coffee market. Whereas the importance of regional reputation is quite well-documented in the empirical literature on wine, empirical evidence for regional reputational effects on coffee prices is rather scarce. Hence, the objective of the present paper is to shed light on the relevance of regional reputation in the coffee market by representing results for Honduran coffees. A hedonic pricing model based on internet auction data is presented including current quality proxied by a quality score and reputation via regional dummies. The results indicate that up to now the region Marcala, for which a Denomination of Origin was established in 2005, has not yet established such a reputation that after controlling for quality differences higher auction prices are paid for coffees coming from this region.
|Date of creation:||2008|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.eaae.org|
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- M. Laura Donnet & Dave D. Weatherspoon & John P. Hoehn, 2008.
"Price determinants in top-quality e-auctioned specialty coffees,"
International Association of Agricultural Economists, vol. 38(3), pages 267-276, 05.
- Donnet, M. Laura & Weatherspoon, Dave D. & Hoehn, John P., 2007. "Price Determinants in Top Quality E-Auctioned Specialty Coffees," Staff Papers 9310, Michigan State University, Department of Agricultural, Food, and Resource Economics.
- Brown, Jeff E. & Ethridge, Don E., 1995. "Functional Form Model Specification: An Application To Hedonic Pricing," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 24(2), October.
- Winfree, Jason A. & McCluskey, Jill J., 2003.
"Collective Reputation And Quality,"
2003 Annual meeting, July 27-30, Montreal, Canada
21927, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Bramley, Cerkia & Kirsten, Johann F., 2007. "Exploring the Economic Rationale for Protecting Geographical Indicators in Agriculture," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 46(1), March.
- Teuber, Ramona, 2007.
"Geographical Indications of Origin as a Tool of Product Differentiation: The Case of Coffee,"
105th Seminar, March 8-10, 2007, Bologna, Italy
7866, European Association of Agricultural Economists.
- Teuber, Ramona, 2007. "Geographical Indications of Origin as a Tool of Product Differentiation : The Case of Coffee," Discussion Papers 33, Justus Liebig University Giessen, Center for international Development and Environmental Research (ZEU).
- G¸nter Schamel & Kym Anderson, 2003. "Wine Quality and Varietal, Regional and Winery Reputations: Hedonic Prices for Australia and New Zealand," The Economic Record, The Economic Society of Australia, vol. 79(246), pages 357-369, 09.
- Héla Hadj Ali & Céline Nauges, 2007. "The Pricing of Experience Goods: The Example of en primeur Wine," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 89(1), pages 91-103.
- Oczkowski, Edward, 2001. "Hedonic Wine Price Functions and Measurement Error," The Economic Record, The Economic Society of Australia, vol. 77(239), pages 374-82, December.
- Jean-Marie Cardebat & Jean-Marc Figuet, 2004. "What explains Bordeaux wine prices?," Applied Economics Letters, Taylor & Francis Journals, vol. 11(5), pages 293-296.
- Landon, Stuart & Smith, Constance, 1997. "The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine," MPRA Paper 9283, University Library of Munich, Germany.
When requesting a correction, please mention this item's handle: RePEc:ags:eaae08:43835. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If references are entirely missing, you can add them using this form.