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If we label it, will they care? The effect of GM-ingredient labelling on consumer responses

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  • Louise Heslop

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Abstract

More than 60% of foods in North American supermarkets contain GM ingredients. While North American consumers seem less concerned about GM foods than Europeans and Japanese, many consumer activists argue that consumers have a “right to know” if what they eat has GM ingredients. Will informative labelling of GM foods lead to major shifts in buying patterns? An experimental study found minimal effects of GM labelling overall but significant differential reactions to GM-labelled products across consumers with differing levels of consumer activism, perceived benefits of genetic engineering, and interest in novel foods with consumer benefits. Copyright Springer Science+Business Media B.V. 2006

Suggested Citation

  • Louise Heslop, 2006. "If we label it, will they care? The effect of GM-ingredient labelling on consumer responses," Journal of Consumer Policy, Springer, vol. 29(2), pages 203-228, June.
  • Handle: RePEc:kap:jcopol:v:29:y:2006:i:2:p:203-228
    DOI: 10.1007/s10603-006-9000-7
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    File URL: http://hdl.handle.net/10.1007/s10603-006-9000-7
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    References listed on IDEAS

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    1. Golan, Elise H. & Kuchler, Fred & Mitchell, Lorraine, 2000. "Economics Of Food Labeling," Agricultural Economics Reports 34069, United States Department of Agriculture, Economic Research Service.
    2. Noussair, Charles & Robin, Stephane & Ruffieux, Bernard, 2002. "Do consumers not care about biotech foods or do they just not read the labels?," Economics Letters, Elsevier, vol. 75(1), pages 47-53, March.
    3. Jill E. Hobbs & Marni D. Plunkett, 1999. "Genetically Modified Foods: Consumer Issues and the Role of Information Asymmetry," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 47(4), pages 445-455, December.
    4. Russo, J Edward, et al, 1986. " Nutrition Information in the Supermarket," Journal of Consumer Research, Oxford University Press, vol. 13(1), pages 48-70, June.
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    Cited by:

    1. Bremmers, Harry J., 2012. "An Integrated Analysis of Food Information to Consumers: Problems, Pitfalls, Policies and Progress," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144985, International European Forum on Innovation and System Dynamics in Food Networks.
    2. Bremmers, Harry J. & van der Meulen, Bernd, 2013. "Opportunities, problems and pitfalls of nutrition and health claims," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 7(2-3).

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