If we label it, will they care? The effect of GM-ingredient labelling on consumer responses
More than 60% of foods in North American supermarkets contain GM ingredients. While North American consumers seem less concerned about GM foods than Europeans and Japanese, many consumer activists argue that consumers have a “right to know” if what they eat has GM ingredients. Will informative labelling of GM foods lead to major shifts in buying patterns? An experimental study found minimal effects of GM labelling overall but significant differential reactions to GM-labelled products across consumers with differing levels of consumer activism, perceived benefits of genetic engineering, and interest in novel foods with consumer benefits. Copyright Springer Science+Business Media B.V. 2006
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Volume (Year): 29 (2006)
Issue (Month): 2 (June)
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"Do consumers not care about biotech foods or do they just not read the labels?,"
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- Jill E. Hobbs & Marni D. Plunkett, 1999. "Genetically Modified Foods: Consumer Issues and the Role of Information Asymmetry," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 47(4), pages 445-455, December.
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