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Opportunities, problems and pitfalls of nutrition and health claims


  • Bremmers, Harry J.
  • van der Meulen, Bernd


The provision of reliable food information, for instance by printing an authorised nutrition or health claim on a package of food, makes credence dimensions of a food transparent to the consumer. In Europe, prior-to-use authorisation of nutrition and health claims are mandatory and governed by Regulation (EC) 1924/2006. The aim of this paper is to assess the problems and pitfalls of the European claims regime to food businesses. A legal-economic review is performed, supported by case studies. Strategic factors determining whether or not to claim are of a legal-economic kind. Strategic responses include refraining from the use or application of claims, abstaining from innovation, and/or circumvention of the authorisation procedure. Negative social-economic effects make it necessary to improve the present legal structures with respect to their effectiveness while maintaining the balance between public control and individual freedom.

Suggested Citation

  • Bremmers, Harry J. & van der Meulen, Bernd, 2013. "Opportunities, problems and pitfalls of nutrition and health claims," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 7(2-3).
  • Handle: RePEc:ags:apstra:164811

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    References listed on IDEAS

    1. Verbeke, Wim & Roosen, Jutta, 2009. "Market Differentiation Potential of Country-of-origin, Quality and Traceability Labeling," Estey Centre Journal of International Law and Trade Policy, Estey Centre for Law and Economics in International Trade, vol. 10(1).
    2. Louise Heslop, 2006. "If we label it, will they care? The effect of GM-ingredient labelling on consumer responses," Journal of Consumer Policy, Springer, vol. 29(2), pages 203-228, June.
    3. Hobbs, Jill E. & Kerr, William A., 2006. "Consumer information, labelling and international trade in agri-food products," Food Policy, Elsevier, vol. 31(1), pages 78-89, February.
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