IDEAS home Printed from https://ideas.repec.org/a/mig/tmjrnl/v2y2014i2p78-98.html
   My bibliography  Save this article

The Influence of Country of Origin on Chinese Food Consumers

Author

Listed:
  • Keith Walley

    () (Harper Adams University, UK.)

  • Paul Custance

    () (Harper Adams University, UK.)

  • Tan Feng

    () (Beijing University of Agriculture, China.)

  • Xu Yang

    () (Beijing University of Agriculture, China.)

  • Li Cheng

    () (the International College of Beijing University of Agriculture, China.)

  • Sandra Turner

    () (Harper Adams University, UK.)

Abstract

The Chinese food market is very large and represents a significant opportunity for overseas companies. If this opportunity is to be exploited, however, there is still a need to understand the Chinese consumer’s response to production by different countries of origin. The purpose of this paper is, therefore, to provide insight into the country of origin effect on the purchase of food products in China. The paper reports the findings of an empirical study conducted in Beijing that was based on a large-scale street survey of consumers. Despite limitations related to representativeness and self-reporting, the study generated a number of useful insights. Specifically, the findings suggest that food originating from overseas is perceived to be of higher quality than food originating from China and that Chinese consumers do not see food originating overseas as all the same but relate quality to the country from which it originates. Food originating from overseas had a perceived advantage in the minds of Chinese consumers, although there is still an inclination to buy Chinese food which may serve as a barrier to entry in this market for overseas companies who do not produce in China itself.

Suggested Citation

  • Keith Walley & Paul Custance & Tan Feng & Xu Yang & Li Cheng & Sandra Turner, 2014. "The Influence of Country of Origin on Chinese Food Consumers," Transnational Marketing Journal, Transnational Press London, UK, vol. 2(2), pages 78-98, October.
  • Handle: RePEc:mig:tmjrnl:v:2:y:2014:i:2:p:78-98
    as

    Download full text from publisher

    File URL: http://www.tplondon.com/journal/index.php/tmj/article/viewFile/386/328
    Download Restriction: no

    References listed on IDEAS

    as
    1. Verbeke, Wim & Roosen, Jutta, 2009. "Market Differentiation Potential of Country-of-origin, Quality and Traceability Labeling," Estey Centre Journal of International Law and Trade Policy, Estey Centre for Law and Economics in International Trade, vol. 10(1).
    2. Alejandro Plastina & Konstantinos Giannakas & Daniel Pick, 2011. "Market and Welfare Effects of Mandatory Country-of-Origin Labeling in the U.S. Specialty Crops Sector: An Application to Fresh Market Apples," Southern Economic Journal, Southern Economic Association, vol. 77(4), pages 1044-1069, April.
    3. Fred Kuchler & Barry Krissoff & David Harvey, 2010. "Do Consumers Respond to Country-of-Origin Labelling?," Journal of Consumer Policy, Springer, vol. 33(4), pages 323-337, December.
    4. Piyush Sharma, 2011. "Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 42(2), pages 285-306, February.
    5. Robert A Peterson & Alain J P Jolibert, 1995. "A Meta-Analysis of Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 26(4), pages 883-900, December.
    6. Taylor, Mykel R. & Tonsor, Glynn T., 2013. "Revealed Demand for Country-of-Origin Labeling of Meat in the United States," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(2), August.
    7. Glynn T. Tonsor & Ted C. Schroeder & Jayson L. Lusk, 2013. "Consumer Valuation of Alternative Meat Origin Labels," Journal of Agricultural Economics, Wiley Blackwell, vol. 64(3), pages 676-692, September.
    8. Kar H. Lim & Wuyang Hu & Leigh J. Maynard & Ellen Goddard, 2014. "A Taste for Safer Beef? How Much Does Consumers’ Perceived Risk Influence Willingness to Pay for Country‐of‐Origin Labeled Beef," Agribusiness, John Wiley & Sons, Ltd., vol. 30(1), pages 17-30, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ngoulma, Jeannot, 2015. "Consumers’ willingness to pay for dairy products: what the studies say? A Meta-Analysis," MPRA Paper 65250, University Library of Munich, Germany.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mig:tmjrnl:v:2:y:2014:i:2:p:78-98. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (I. Sirkeci). General contact details of provider: http://www.tplondon.com/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.