IDEAS home Printed from https://ideas.repec.org/a/spr/sjobre/v68y2016i1d10.1007_s41471-016-0002-0.html
   My bibliography  Save this article

„Made in?“ – Eine Metaanalyse multidimensionaler Country-of-Origin Effekte
[„Made in?“ – A multidimensional meta analysis of country-of-origin effects]

Author

Listed:
  • Alexander P. Schudey

    (WHU – Otto Beisheim School of Management)

  • Ove Jensen

    (WHU – Otto Beisheim School of Management)

  • Nils D. Kraiczy

    (Universität Bern)

Abstract

Zusammenfassung Diese Studie untersucht die Auswirkungen von Herkunftslandinformationen von Produkten auf Qualitätswahrnehmungen, Einstellungen und Kaufabsichten von Konsumenten mittels einer differenzierten Metaanalyse, die insgesamt 67 Studien mit 327 Effektstärken integriert. Die Ergebnisse zeigen einen mittleren bis hohen signifikanten Country-of-Origin (COO)-Effekt. Nach der Globalisierungswelle zeigt sich ein verringerter COO-Effekt. Die differenzierte Betrachtung multidimensionaler Effekte zeigt einen vergleichsweise hohen Effekt des Country-of-Brand. Zusätzlich konnten zwei neue Moderatoren identifiziert werden. Erstens messen Studien, die auf Studentenstichproben basieren, höhere COO-Effekte. Zweitens fallen die Ergebnisse in Experimenten geringer aus, wenn hybride Produkte untersucht werden.

Suggested Citation

  • Alexander P. Schudey & Ove Jensen & Nils D. Kraiczy, 2016. "„Made in?“ – Eine Metaanalyse multidimensionaler Country-of-Origin Effekte [„Made in?“ – A multidimensional meta analysis of country-of-origin effects]," Schmalenbach Journal of Business Research, Springer, vol. 68(1), pages 47-74, April.
    • Handle: RePEc:spr:sjobre:v:68:y:2016:i:1:d:10.1007_s41471-016-0002-0
    DOI: 10.1007/s41471-016-0002-0
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s41471-016-0002-0
    File Function: Abstract
    Download Restriction: no
    File URL: https://libkey.io/10.1007/s41471-016-0002-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ethan Waples & Alison Antes & Stephen Murphy & Shane Connelly & Michael Mumford, 2009. "A Meta-Analytic Investigation of Business Ethics Instruction," Journal of Business Ethics, Springer, vol. 87(1), pages 133-151, June.
    2. Franziska Völckner & Julian Hofmann, 2007. "The price-perceived quality relationship: A meta-analytic review and assessment of its determinants," Marketing Letters, Springer, vol. 18(3), pages 181-196, September.
    3. Piyush Sharma, 2011. "Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 42(2), pages 285-306, February.
    4. Steenkamp, Jan-Benedict E. M., 1990. "Conceptual model of the quality perception process," Journal of Business Research, Elsevier, vol. 21(4), pages 309-333, December.
    5. Campello, Murillo & Graham, John R. & Harvey, Campbell R., 2010. "The real effects of financial constraints: Evidence from a financial crisis," Journal of Financial Economics, Elsevier, vol. 97(3), pages 470-487, September.
    6. Riggle, Robert J. & Edmondson, Diane R. & Hansen, John D., 2009. "A meta-analysis of the relationship between perceived organizational support and job outcomes: 20 years of research," Journal of Business Research, Elsevier, vol. 62(10), pages 1027-1030, October.
    7. Julian Hofmann & Michel Clement & Franziska Völckner & Thorsten Hennig-Thurau, 2007. "The price-perceived quality relationship: A meta-analytic review and assessment of its determinants," Post-Print hal-02990424, HAL.
    8. Garlin, Francine V. & Owen, Katherine, 2006. "Setting the tone with the tune: A meta-analytic review of the effects of background music in retail settings," Journal of Business Research, Elsevier, vol. 59(6), pages 755-764, June.
    9. Hans H. Bauer & Ralf Mäder & Sandra-Nadine Wagner, 2006. "Übereinstimmung von Marken- und Konsumentenpersönlichkeit als Determinante des Kaufverhaltens — Eine Metaanalyse der Selbstkongruenzforschung," Schmalenbach Journal of Business Research, Springer, vol. 58(7), pages 838-863, November.
    10. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
    11. Paul Chao, 1989. "Export and Reverse Investment: Strategic Implications for Newly Industrialized Countries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 20(1), pages 75-91, March.
    12. Robert A Peterson & Alain J P Jolibert, 1995. "A Meta-Analysis of Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 26(4), pages 883-900, December.
    13. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
    14. Ivashina, Victoria & Scharfstein, David, 2010. "Bank lending during the financial crisis of 2008," Journal of Financial Economics, Elsevier, vol. 97(3), pages 319-338, September.
    15. Han, C. Min & Lee, Byoung-Woo & Ro, Kong-Kyun, 1994. "The choice of a survey mode in country image studies," Journal of Business Research, Elsevier, vol. 29(2), pages 151-162, February.
    16. Laszlo Tihanyi & David A Griffith & Craig J Russell, 2005. "The effect of cultural distance on entry mode choice, international diversification, and MNE performance: a meta-analysis," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 36(3), pages 270-283, May.
    17. Peterson, Robert A, 2001. "On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 450-461, December.
    18. Magnusson, Peter & Baack, Daniel W. & Zdravkovic, Srdan & Staub, Karin M. & Amine, Lyn S., 2008. "Meta-analysis of cultural differences: Another slice at the apple," International Business Review, Elsevier, vol. 17(5), pages 520-532, October.
    19. Fern, Edward F & Monroe, Kent B, 1996. "Effect-Size Estimates: Issues and Problems in Interpretation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(2), pages 89-105, September.
    20. Fong, John & Burton, Suzan, 2008. "A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects," Journal of Business Research, Elsevier, vol. 61(3), pages 233-242, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alexander P. Schudey & Ove Jensen & Nils D. Kraiczy, 2013. "Expatriates-Training = Expatriates-Einsatzerfolg? Eine Metaanalyse," Schmalenbach Journal of Business Research, Springer, vol. 65(6), pages 518-552, November.
    2. Saeed Samiee & Constantine S. Katsikeas & G. Tomas M. Hult, 2021. "The overarching role of international marketing: Relevance and centrality in research and practice," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1429-1444, October.
    3. Wang, Cheng Lu & Li, Dongjin & Barnes, Bradley R. & Ahn, Jongseok, 2012. "Country image, product image and consumer purchase intention: Evidence from an emerging economy," International Business Review, Elsevier, vol. 21(6), pages 1041-1051.
    4. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
    5. Jane W. Lu & Hao Ma & Xuanli Xie, 2022. "Foreignness research in international business: Major streams and future directions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(3), pages 449-480, April.
    6. Masud Chand & Rosalie L. Tung, 2011. "Global competitiveness, consumer choice and ‘country of origin’ effect: an exploratory East--West study," Asia Pacific Business Review, Taylor & Francis Journals, vol. 17(3), pages 265-280, July.
    7. Leonidas C. Leonidou & Bilge Aykol & Saeed Samiee & Nikolaos Korfiatis, 2022. "A Meta-analysis of the Antecedents and Outcomes of Consumer Foreign Country Image Perceptions: The Moderating Role of Macro-level Country Differences," Management International Review, Springer, vol. 62(5), pages 741-784, October.
    8. Saeed Samiee & Brian R. Chabowski, 2021. "Knowledge structure in product- and brand origin–related research," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 947-968, September.
    9. Suh, YongGu & Hur, JungYun & Davies, Gary, 2016. "Cultural appropriation and the country of origin effect," Journal of Business Research, Elsevier, vol. 69(8), pages 2721-2730.
    10. Marija Čutura & Katerina Malić Bandur, 2016. "Importance of the Country of Origin from the Consumers’ Perspective in the Research Context of Bosnia and Herzegovina," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(1), pages 63-78.
    11. Jin, Zhongqi & Lynch, Richard & Attia, Samaa & Chansarkar, Bal & Gülsoy, Tanses & Lapoule, Paul & Liu, Xueyuan & Newburry, William & Nooraini, Mohamad Sheriff & Parente, Ronaldo & Purani, Keyoor & Ung, 2015. "The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status," International Business Review, Elsevier, vol. 24(3), pages 380-393.
    12. Goldstein, Guy A. & Carpenter, Gregory S., 2022. "Legitimately luxurious: Creating authentic luxury brands," Business Horizons, Elsevier, vol. 65(5), pages 631-642.
    13. Bruhn, Manfred & Schwarz, Jürgen & Batt, Verena, 2012. "Swissness als Erfolgsfaktor – Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(2), pages 153-179.
    14. Weerasiri, Sudath & Dissanayake, Ravindra, 2010. "Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special reference to telecommunication industry of Sri Lanka," Perspectives of Innovations, Economics and Business (PIEB), Prague Development Center (PRADEC), vol. 4(1), pages 1-3, February.
    15. Tavoletti, Ernesto & Stephens, Robert D. & Taras, Vas & Dong, Longzhu, 2022. "Nationality biases in peer evaluations: The country-of-origin effect in global virtual teams," International Business Review, Elsevier, vol. 31(2).
    16. Eng, Teck-Yong & Ozdemir, Sena & Michelson, Grant, 2016. "Brand origin and country of production congruity: Evidence from the UK and China," Journal of Business Research, Elsevier, vol. 69(12), pages 5703-5711.
    17. Baldauf, Artur & Cravens, Karen S. & Diamantopoulos, Adamantios & Zeugner-Roth, Katharina Petra, 2009. "The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis," Journal of Retailing, Elsevier, vol. 85(4), pages 437-452.
    18. Wang, Erpeng & Gao, Zhifeng & Heng, Yan & Shi, Lijia, 2019. "Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder: A case of Zhengzhou, China," Food Policy, Elsevier, vol. 89(C).
    19. Liesbeth Colen & George Chryssochoidis & Pavel Ciaian & Federica Di Marcantonio, 2020. "Differences in composition of seemingly identical branded products: Impact on consumer purchase decisions and welfare," JRC Research Reports JRC118149, Joint Research Centre.
    20. Amine, Lyn Suzanne, 2008. "Country-of-origin, animosity and consumer response: Marketing implications of anti-Americanism and Francophobia," International Business Review, Elsevier, vol. 17(4), pages 402-422, August.

    More about this item

    Keywords

    Herkunftslandeffekt; Metaanalyse;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sjobre:v:68:y:2016:i:1:d:10.1007_s41471-016-0002-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.