IDEAS home Printed from
   My bibliography  Save this paper

Australian Consumers' Concerns and Preferences for Food Policy Alternatives


  • Umberger, Wendy J.
  • Scott, Emily M.
  • Stringer, Randy


Results from a 2007 Australian consumer survey conducted at a large farmers market are used to explore the hypothesis that consumers who are more concerned about certain types of food labeling information, particularly information related to food production attributes, are more likely to support policies which help develop farmers markets and support mandatory labeling policies. Product information and attributes such as Country-of-Origin, No Growth Hormones Used, Free Range and Animals Treated Humanely and Environmentally-friendly appear to be very important to consumers. It appears that respondents want increased government involvement in developing consistent food labelling standards for these attributes and support mandatory food labelling policies, however, respondents are split between whether third-parties or the Australian government should oversee regulation of the program. Some respondents appear to view a mandatory labelling policy as a method to improve competitiveness and sustainability of small food producers who want to use labelling to differentiate themselves. Respondents also tended to support the government subsidizing the development of farmers markets. Respondents viewed FM as an opportunity to gain additional information or purchase foods that have credence attributes such as pesticide-free. Thus, policies supporting FM may help alleviate market failures related to asymmetric information and lack of choice.

Suggested Citation

  • Umberger, Wendy J. & Scott, Emily M. & Stringer, Randy, 2008. "Australian Consumers' Concerns and Preferences for Food Policy Alternatives," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6174, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea08:6174

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
    2. Teisl, Mario F. & Roe, Brian & Hicks, Robert L., 2002. "Can Eco-Labels Tune a Market? Evidence from Dolphin-Safe Labeling," Journal of Environmental Economics and Management, Elsevier, vol. 43(3), pages 339-359, May.
    3. Loureiro, Maria L. & Hine, Susan, 2004. "Preferences and willingness to pay for GM labeling policies," Food Policy, Elsevier, vol. 29(5), pages 467-483, October.
    4. Umberger, Wendy J., 2004. "Will Consumers Pay a Premium for Country-of-Origin Labeled Meat?," Choices, Agricultural and Applied Economics Association, vol. 19(4).
    5. Dimitri, Carolyn & Oberholtzer, Lydia, 2006. "EU and U.S. Organic Markets Face Strong Demand Under Different Policies," Amber Waves, United States Department of Agriculture, Economic Research Service, February.
    Full references (including those not matched with items on IDEAS)

    More about this item


    market failure; consumers; farmers markets; labelling; Agricultural and Food Policy;

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaea08:6174. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.