Collecting samples from online services: How to use screeners to improve data quality
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DOI: 10.1016/j.ijresmar.2021.05.001
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- Agag, Gomaa & Shehawy, Yasser Moustafa & Almoraish, Ahmed & Eid, Riyad & Chaib Lababdi, Houyem & Gherissi Labben, Thouraya & Abdo, Said Shabban, 2024. "Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
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Keywords
Online samples; Sampling; MTurk; Screening; Data quality; Integrity;All these keywords.
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