IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025i3sp274-289.html
   My bibliography  Save this article

Shaping Perceptions: Sustaining the Corporate Image of Public Universities in Malaysia

Author

Listed:
  • Wardatul Hayat Adnan

    (Centre of Media Information Warfare Studies, Faculty of Communication & Media Studies, Universiti Teknologi MARA, Shah Alam, Malaysia)

  • Suhaimee Saahar @ Saabar

    (Centre of Media Information Warfare Studies, Faculty of Communication & Media Studies, Universiti Teknologi MARA, Shah Alam, Malaysia)

  • Ireena Nasiha Ibnu

    (Centre of Media Information Warfare Studies, Faculty of Communication & Media Studies, Universiti Teknologi MARA, Shah Alam, Malaysia)

  • Siti Fadzillah Abdul Rahman

    (Centre of Media Information Warfare Studies, Faculty of Communication & Media Studies, Universiti Teknologi MARA, Shah Alam, Malaysia)

  • Mahathir Yahaya

    (School of Social Sciences, Universiti Sains Malaysia, Pulau Pinang, Malaysia)

Abstract

Controversies and portrayals of media towards the public universities able to tarnish universities’ reputation and trust among the stakeholders. The implications have led to poor enrolment and low positive visibility in Malaysia’s largest public university. The corporate image of one higher institution is important to ensure the survival of one organisation specifically in a higher institution. Therefore, knowing and identifying the level of the organisation will help the institution sustainability in the long run. Besides, the aims of university ranking in comparison to private higher institutions are risking the image of public universities as the good rankings. Due to this reason, declination in placing stakeholders’ preference to choose public universities is no longer a first choice. These issues have led the current study to explore the perception of the stakeholders of public universities and its effects on the university’s corporate image. Findings show that there is significant impact of stakeholder’s perception on the university’s corporate image sustainability. The four factors that significantly contribute to corporate image sustainability are quality confidence (r= 0.771), quality commitment (r=0.665), university responsibility and university achievement (r=0.742; r=0.819). Thus, the university must focus on improving the four (4) factors to improve corporate image sustainability to ensure its survival in the future.

Suggested Citation

  • Wardatul Hayat Adnan & Suhaimee Saahar @ Saabar & Ireena Nasiha Ibnu & Siti Fadzillah Abdul Rahman & Mahathir Yahaya, 2025. "Shaping Perceptions: Sustaining the Corporate Image of Public Universities in Malaysia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3s), pages 274-289, January.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:3s:p:274-289
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-3s/274-289.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/shaping-perceptions-sustaining-the-corporate-image-of-public-universities-in-malaysia/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Syed Hammad Mian & Bashir Salah & Wadea Ameen & Khaja Moiduddin & Hisham Alkhalefah, 2020. "Adapting Universities for Sustainability Education in Industry 4.0: Channel of Challenges and Opportunities," Sustainability, MDPI, vol. 12(15), pages 1-33, July.
    2. Oeij, Peter R.A. & van der Torre, Wouter & Vaas, Fietje & Dhondt, Steven, 2019. "Understanding social innovation as an innovation process: Applying the innovation journey model," Journal of Business Research, Elsevier, vol. 101(C), pages 243-254.
    3. Arndt, Aaron D. & Ford, John B. & Babin, Barry J. & Luong, Vinh, 2022. "Collecting samples from online services: How to use screeners to improve data quality," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 117-133.
    4. Tan Yigitcanlar & Kevin C. Desouza & Luke Butler & Farnoosh Roozkhosh, 2020. "Contributions and Risks of Artificial Intelligence (AI) in Building Smarter Cities: Insights from a Systematic Review of the Literature," Energies, MDPI, vol. 13(6), pages 1-38, March.
    5. Sharon McLennan & Glenn Banks, 2019. "Reversing the lens: Why corporate social responsibility is not community development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 117-126, January.
    6. Anita Kanwar & Meghana Sanjeeva, 2022. "Student satisfaction survey: a key for quality improvement in the higher education institution," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-10, December.
    7. Nasreen S. Jessani & Akshara Valmeekanathan & Carly M. Babcock & Brenton Ling, 2020. "Academic incentives for enhancing faculty engagement with decision-makers—considerations and recommendations from one School of Public Health," Palgrave Communications, Palgrave Macmillan, vol. 7(1), pages 1-13, December.
    8. Park, Han Woo & Leydesdorff, Loet, 2010. "Longitudinal trends in networks of university-industry-government relations in South Korea: The role of programmatic incentives," Research Policy, Elsevier, vol. 39(5), pages 640-649, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Luiz Gustavo Francischinelli Rittl & Atiq Zaman & Francisco Henrique de Oliveira, 2025. "Digital Transformation in Waste Management: Disruptive Innovation and Digital Governance for Zero-Waste Cities in the Global South as Keys to Future Sustainable Development," Sustainability, MDPI, vol. 17(4), pages 1-20, February.
    2. Hyeonchae Yang & Woo-Sung Jung, 2015. "A strategic management approach for Korean public research institutes based on bibliometric investigation," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(4), pages 1437-1464, July.
    3. Yu Cao & Cong Xu & Syahrul Nizam Kamaruzzaman & Nur Mardhiyah Aziz, 2022. "A Systematic Review of Green Building Development in China: Advantages, Challenges and Future Directions," Sustainability, MDPI, vol. 14(19), pages 1-29, September.
    4. Mohammed R. AlShareef & Ibrahim A. Alrammah & Nasser A. Alshoukani & Abdulaziz M. Almalik, 2023. "The impact of financial incentives on research production: Evidence from Saudi Arabia," Scientometrics, Springer;Akadémiai Kiadó, vol. 128(5), pages 3067-3089, May.
    5. Michele O’Dwyer & Raffaele Filieri & Lisa O’Malley, 2023. "Establishing successful university–industry collaborations: barriers and enablers deconstructed," The Journal of Technology Transfer, Springer, vol. 48(3), pages 900-931, June.
    6. Jong-Hyun Kim & Yong-Gil Lee, 2021. "Factors of Collaboration Affecting the Performance of Alternative Energy Patents in South Korea from 2010 to 2017," Sustainability, MDPI, vol. 13(18), pages 1-25, September.
    7. Palmyra Repette & Jamile Sabatini-Marques & Tan Yigitcanlar & Denilson Sell & Eduardo Costa, 2021. "The Evolution of City-as-a-Platform: Smart Urban Development Governance with Collective Knowledge-Based Platform Urbanism," Land, MDPI, vol. 10(1), pages 1-25, January.
    8. Matthew A. Shapiro & Han Woo Park, 2012. "Regional development in South Korea: accounting for research area in centrality and networks," Scientometrics, Springer;Akadémiai Kiadó, vol. 90(1), pages 271-287, January.
    9. Ghannouchi, Imen, 2023. "Examining the dynamic nexus between industry 4.0 technologies and sustainable economy: New insights from empirical evidence using GMM estimator across 20 OECD nations," Technology in Society, Elsevier, vol. 75(C).
    10. Elisabeth A. Shrimpton & Dexter Hunt & Chris D.F. Rogers, 2021. "Justice in (English) Water Infrastructure: A Systematic Review," Sustainability, MDPI, vol. 13(6), pages 1-18, March.
    11. Tan Yigitcanlar & Rashid Mehmood & Juan M. Corchado, 2021. "Green Artificial Intelligence: Towards an Efficient, Sustainable and Equitable Technology for Smart Cities and Futures," Sustainability, MDPI, vol. 13(16), pages 1-14, August.
    12. Pauline Debanes, 2018. "Layering the developmental state away?," Working Papers halshs-01800489, HAL.
    13. Sanjeev Sharma & Renu Popli & Sajjan Singh & Gunjan Chhabra & Gurpreet Singh Saini & Maninder Singh & Archana Sandhu & Ashutosh Sharma & Rajeev Kumar, 2024. "The Role of 6G Technologies in Advancing Smart City Applications: Opportunities and Challenges," Sustainability, MDPI, vol. 16(16), pages 1-53, August.
    14. Dharm Dev Bhatta & Muddassar Sarfraz & Larisa Ivascu & Marius Pislaru, 2023. "The Nexus of Corporate Affinity for Technology and Firm Sustainable Performance in the Era of Digitalization: A Mediated Model," Sustainability, MDPI, vol. 15(12), pages 1-20, June.
    15. Yi Zhang & Kaihua Chen & Guilong Zhu & Richard C. M. Yam & Jiancheng Guan, 2016. "Inter-organizational scientific collaborations and policy effects: an ego-network evolutionary perspective of the Chinese Academy of Sciences," Scientometrics, Springer;Akadémiai Kiadó, vol. 108(3), pages 1383-1415, September.
    16. Dong Liu & Yu Peng Zhu, 2023. "Evolution of Knowledge Structure in an Emerging Field Based on a Triple Helix Model: the Case of Smart Factory," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(4), pages 4583-4607, December.
    17. Lee, Young Hoon & Kim, YoungJun, 2016. "Analyzing interaction in R&D networks using the Triple Helix method: Evidence from industrial R&D programs in Korean government," Technological Forecasting and Social Change, Elsevier, vol. 110(C), pages 93-105.
    18. Minjeong Kim & Han Woo Park, 2012. "Measuring Twitter-based political participation and deliberation in the South Korean context by using social network and Triple Helix indicators," Scientometrics, Springer;Akadémiai Kiadó, vol. 90(1), pages 121-140, January.
    19. Tao Zhuang & Zhixia Zhou & Qingjun Li, 2021. "University‐industry‐government triple helix relationship and regional innovation efficiency in China," Growth and Change, Wiley Blackwell, vol. 52(1), pages 349-370, March.
    20. Loet Leydesdorff & Han Woo Park & Balazs Lengyel, 2014. "A routine for measuring synergy in university–industry–government relations: mutual information as a Triple-Helix and Quadruple-Helix indicator," Scientometrics, Springer;Akadémiai Kiadó, vol. 99(1), pages 27-35, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:i:3s:p:274-289. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.