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Assessing the total economic value of threatened livestock breeds in Italy: Implications for conservation policy

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  • Zander, Kerstin K.
  • Signorello, Giovanni
  • De Salvo, Maria
  • Gandini, Gustavo
  • Drucker, Adam G.

Abstract

The total economic value (TEV) of two threatened Italian cattle breeds (Modicana and Maremmana) was investigated using a choice experiment survey. Most respondents (85%) support breed conservation, their stated willingness-to-pay easily justifying EU support. The high landscape maintenance, existence and future option values of both breeds (around 80% of their TEVs) suggest that incentives mechanisms are indeed needed in order to allow farmers to capture some of these public good values and hence motivate them to undertake conservation-related activities. The positive direct use values of both breeds (around 20% of their TEVs) imply that niche product markets aimed at enhancing the private good values associated with conservation could also form elements of a conservation and use strategy for these breeds.

Suggested Citation

  • Zander, Kerstin K. & Signorello, Giovanni & De Salvo, Maria & Gandini, Gustavo & Drucker, Adam G., 2013. "Assessing the total economic value of threatened livestock breeds in Italy: Implications for conservation policy," Ecological Economics, Elsevier, vol. 93(C), pages 219-229.
    • Handle: RePEc:eee:ecolec:v:93:y:2013:i:c:p:219-229
    DOI: 10.1016/j.ecolecon.2013.06.002
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