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A stated preference valuation of the non-market benefits of pollination services in the UK

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  • Breeze, T.D.
  • Bailey, A.P.
  • Potts, S.G.
  • Balcombe, K.G.

Abstract

Using a choice experiment survey this study examines the UK public's willingness to pay to conserve insect pollinators in relation to the levels of two pollination service benefits: maintaining local produce supplies and the aesthetic benefits of diverse wildflower assemblages. Willingness to pay was estimated using a Bayesian mixed logit with two contrasting controls for attribute non-attendance, exclusion and shrinkage. The results suggest that the UK public have an extremely strong preference to avoid a status quo scenario where pollinator populations and pollination services decline. Total willingness to pay was high and did not significantly vary between the two pollination service outputs, producing a conservative total of £379M over a sample of the tax-paying population of the UK, equivalent to £13.4 per UK taxpayer. Using a basic production function approach, the marginal value of pollination services to these attributes is also extrapolated. The study discusses the implications of these findings and directions for related future research into the non-market value of pollination and other ecosystem services.

Suggested Citation

  • Breeze, T.D. & Bailey, A.P. & Potts, S.G. & Balcombe, K.G., 2015. "A stated preference valuation of the non-market benefits of pollination services in the UK," Ecological Economics, Elsevier, vol. 111(C), pages 76-85.
    • Handle: RePEc:eee:ecolec:v:111:y:2015:i:c:p:76-85
    DOI: 10.1016/j.ecolecon.2014.12.022
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    2. Manuela Plutino & Elisa Bianchetto & Alessandra Durazzo & Massimo Lucarini & Luigi Lucini & Ilaria Negri, 2022. "Rethinking the Connections between Ecosystem Services, Pollinators, Pollution, and Health: Focus on Air Pollution and Its Impacts," IJERPH, MDPI, vol. 19(5), pages 1-19, March.
    3. Hayk Khachatryan & Alicia L. Rihn & Benjamin Campbell & Chengyan Yue & Charles Hall & Bridget Behe, 2017. "Visual Attention to Eco-Labels Predicts Consumer Preferences for Pollinator Friendly Plants," Sustainability, MDPI, vol. 9(10), pages 1-14, September.
    4. Campbell, Ben & Khachatryan, Hayk & Rihn, Alicia, 2017. "Pollinator Friendly Plants: Reasons for and Barriers to Purchase," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252763, Southern Agricultural Economics Association.
    5. Zabala, José A. & Martínez-Paz, José M. & Alcon, Francisco, 2021. "Integrated valuation of semiarid Mediterranean agroecosystem services and disservices," Ecological Economics, Elsevier, vol. 184(C).
    6. Mwebaze, Paul & Marris, Gay C. & Brown, Mike & MacLeod, Alan & Jones, Glyn & Budge, Giles E., 2018. "Measuring public perception and preferences for ecosystem services: A case study of bee pollination in the UK," Land Use Policy, Elsevier, vol. 71(C), pages 355-362.
    7. Rafaella Guimarães Porto & Rita Fernandes Almeida & Oswaldo Cruz-Neto & Marcelo Tabarelli & Blandina Felipe Viana & Carlos A. Peres & Ariadna Valentina Lopes, 2020. "Pollination ecosystem services: A comprehensive review of economic values, research funding and policy actions," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 12(6), pages 1425-1442, December.
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