IDEAS home Printed from https://ideas.repec.org/a/ags/gjagec/343297.html
   My bibliography  Save this article

Onlineeinkauf von Pflanzenschutzmitteln: Ein Discrete-Choice-Experiment mit landwirtschaftlichen Unternehmern in Deutschland

Author

Listed:
  • Danne, Michael
  • Fecke, Wilm
  • Mußhoff, Oliver

Abstract

Digitalization is progressing more and more and in-creasingly influencing business processes in compa-nies. In this context, e-commerce plays an important role for the future development of rural areas. None-theless, there is so far no study which investigates the use of e-commerce for business purposes in rural areas. Hence, primary data was collected from 250 farmers by conducting a discrete choice experiment about the purchase of crop protection products. The "willingness to accept" (WTA) of agricultural entre-preneurs for e-commerce was estimated using a mixed logit model. The results show that agricultural entre-preneurs demand a discount when they purchase in-puts via online trading rather than from their current trader. Furthermore, the presence of a private respec-tively state label for an online retailer has a positive effect on e-commerce usage. However, the longer delivery time has a negative effect on the use of e-commerce for crop protection product purchases. The results show that consultation and personal contact between the dealer and the customer are of great im-portance. These core findings are very relevant to business practice, as they provide online agricultural traders of agricultural inputs with initial clues re-garding appropriate marketing measures and allow de-riving recommendations for policy measures. In addition, by considering individual-specific characteristics, it could be shown that there is a statistically significant relationship between the risk attitude and education level with the e-commerce acceptance of an agricultural entrepreneur.

Suggested Citation

  • Danne, Michael & Fecke, Wilm & Mußhoff, Oliver, 2021. "Onlineeinkauf von Pflanzenschutzmitteln: Ein Discrete-Choice-Experiment mit landwirtschaftlichen Unternehmern in Deutschland," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 70(02), January.
    • Handle: RePEc:ags:gjagec:343297
    DOI: 10.22004/ag.econ.343297
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/343297/files/Online%20Purchases.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.343297?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Smith, Aaron D. & Goe, W. Richard & Kemey, Martin & Morrison Paul, Catherine J., 2004. "Computer and Internet Use by Great Plains Farmers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(3), pages 1-20, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. LoPiccalo, Katherine, 2022. "Impact of broadband penetration on U.S. Farm productivity: A panel approach," Telecommunications Policy, Elsevier, vol. 46(9).
    2. Sauer, Johannes & Zilberman, David, 2009. "Innovation Behaviour At Farm Level – Selection And Identification," 83rd Annual Conference, March 30 - April 1, 2009, Dublin, Ireland 51073, Agricultural Economics Society.
    3. Monaco, Lourival C. & Mohammadi, Z. Mati & Utech, Hailey & Gray, Allan W. & Brewer, Brady E. & Downey, Scott & Keshavarz, Masoomeh, 2021. "Online Purchasing of Agricultural Inputs by American Farmers," 2021 Annual Meeting, August 1-3, Austin, Texas 313987, Agricultural and Applied Economics Association.
    4. Tadjiev, Abdusame & Kurbanov, Zafar & Djanibekov, Nodir & Govind, Ajit & Akramkhanov, Akmal, 2023. "Determinants and impact of farmers' participation in social media groups: Evidence from irrigated areas of Kazakhstan and Uzbekistan," IAMO Discussion Papers 201, Leibniz Institute of Agricultural Development in Transition Economies (IAMO).
    5. Briggeman, Brian C. & Whitacre, Brian E., 2008. "Farming and the Internet: Factors Affecting Input Purchases Online and Reasons for Non-Adoption," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6871, Southern Agricultural Economics Association.
    6. Fecke, Wilm & Danne, Michael & Mußhoff, Oliver, 2018. "E-commerce in agriculture: The case of crop protection product purchases in a discrete choice experiment," DARE Discussion Papers 1803, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    7. Arens, L. & Plumeyer, C.H. & Theuvsen, L., 2012. "Akzeptanz von Informationssystemen durch Schweinemäster: Eine Kausalanalyse," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 47, March.
    8. Adamides, George & Stylianou, Andreas & Kosmas, Petros C. & Apostolopoulos, Constantinos D., 2013. "Factors Affecting PC and Internet Usage by the Rural Population of Cyprus," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 14(1), pages 1-21.
    9. Wanglin Ma & Peng Nie & Pei Zhang & Alan Renwick, 2020. "Impact of Internet use on economic well‐being of rural households: Evidence from China," Review of Development Economics, Wiley Blackwell, vol. 24(2), pages 503-523, May.
    10. Paulo Duarte & Ana Rita Pais, 2010. "Use and Perception of the Internet as a Marketing Tool to Promote Rural Tourism," Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers) td05_2010, Universidade da Beira Interior, Departamento de Gestão e Economia (Portugal).
    11. Sauer, Johannes & Zilberman, David D., 2009. "Innovation behaviour at micro level - selection and identification," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt6t49r0fh, Department of Agricultural & Resource Economics, UC Berkeley.
    12. Baer, Alexander G. & Brown, Cheryl, 2007. "Adoption of E-Marketing by Direct-Market Farms in the Northeastern United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(2), pages 1-11, July.
    13. Lin Tang & Xiaofeng Luo & Yanzhong Huang & Sanxia Du & Aqian Yan, 2023. "Can smartphone use increase farmers’ willingness to participate in the centralized treatment of rural domestic sewage? Evidence from rural China," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(4), pages 3379-3403, April.
    14. Hung‐Hao Chang & David R. Just, 2009. "Internet Access and Farm Household Income – Empirical Evidence using a Semi‐parametric Assessment in Taiwan," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(2), pages 348-366, June.
    15. Thia Hennessy & Doris Läpple & Brian Moran, 2016. "The Digital Divide in Farming: A Problem of Access or Engagement?," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 38(3), pages 474-491.
    16. Qianqian Chen & Chao Zhang & Ruifa Hu & Shengyang Sun, 2022. "Can Information from the Internet Improve Grain Technical Efficiency? New Evidence from Rice Production in China," Agriculture, MDPI, vol. 12(12), pages 1-16, December.
    17. El-Osta, Hisham S., 2011. "The Impact of Human Capital on Farm Operator Household Income," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(1), pages 1-21, April.
    18. Briggeman, Brian C. & Whitacre, Brian E., 2010. "Farming and the Internet: Reasons for Non-Use," Agricultural and Resource Economics Review, Cambridge University Press, vol. 39(3), pages 571-584, October.
    19. Baer, Alexander G. & Brown, Cheryl, 2006. "Adoption of E-Marketing by Direct Market Farms in the Northeastern U.S," 2006 Annual meeting, July 23-26, Long Beach, CA 21320, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    20. Kahsay, Goytom Abraha & Garcia, Nerea Turreira & Bosselmann, Aske Skovmand, 2023. "Mobile Internet Use and Climate Adaptation: Empirical Evidence from Vietnamese Coffee Farmers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 48(3), September.

    More about this item

    Keywords

    Agribusiness; Agricultural Finance;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:gjagec:343297. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/iahubde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.