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Social Comparison and the Idealized Images of Advertising

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  1. Liu, Chihling & Keeling, Debbie Isobel & Hogg, Margaret K., 2016. "Strategy narratives and wellbeing challenges: The role of everyday self-presentation," Journal of Business Research, Elsevier, vol. 69(1), pages 234-243.
  2. Wan, Fang & Ansons, Tamara L. & Chattopadhyay, Amitava & Leboe, Jason P., 2013. "Defensive reactions to slim female images in advertising: The moderating role of mode of exposure," Organizational Behavior and Human Decision Processes, Elsevier, vol. 120(1), pages 37-46.
  3. Chen, Yanyan & Mandler, Timo & Meyer-Waarden, Lars, 2021. "Three decades of research on loyalty programs: A literature review and future research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 179-197.
  4. Philip Law, 2010. "Examination of the actual turnover decisions of female auditors in public accounting: Evidence from Hong Kong," Managerial Auditing Journal, Emerald Group Publishing, vol. 25(5), pages 484-502, May.
  5. Jane X. J. Qiu & David Rooney, 2019. "Addressing Unintended Ethical Challenges of Workplace Mindfulness: A Four-Stage Mindfulness Development Model," Journal of Business Ethics, Springer, vol. 157(3), pages 715-730, July.
  6. Cornelis, Erlinde & Peter, Paula C., 2017. "The real campaign: The role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images," Journal of Business Research, Elsevier, vol. 77(C), pages 102-112.
  7. Leyla Jaoued-Abassi & Jean-Louis Chandon, 2007. "Celebrity endorsement in advertising: Are celebrity ads more effective than ads with unknown model or pure product ads? [Endossement par les célébrités : Les annonces avec endosseur célèbre sont-el," Post-Print hal-01128179, HAL.
  8. Hans H. Bauer & Marc Fischer & Yvonne McInturff, 1999. "Der Bildkommunikationseffekt — eine Metaanalyse," Schmalenbach Journal of Business Research, Springer, vol. 51(9), pages 805-831, September.
  9. Heather Honea & Sharon Horsky, 2012. "The power of plain: Intensifying product experience with neutral aesthetic context," Marketing Letters, Springer, vol. 23(1), pages 223-235, March.
  10. Lv, Xingyang & Liang, Yuqing & Luo, Jia & Liu, Yue, 2022. "Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  11. Willian Feitosa & Carlos Eduardo Lourenço & Lígia H. Rezende & Noemi Saeki Sunago & Susana Costa e Silva, 2021. "A Quasi-Experimental Approach to Analyzing Sexual Appeal and Gender in Advertising – Evidence from Brazil," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(SI), pages 67-80.
  12. Sheikh ` Aftab Ahmad & Khalid Jamil & Muhammad Asghar Ali, 2017. "Studying Customer Attitudes towards Advertising in Pakistan," Information Management and Business Review, AMH International, vol. 9(5), pages 35-42.
  13. Rares MOCANU, 2013. "Brand Image as a Function of Self-Image and Self-Brand Connection," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 1(3), pages 387-408, December.
  14. Pyun, Do Young & James, Jeffrey D., 2011. "Attitude toward advertising through sport: A theoretical framework," Sport Management Review, Elsevier, vol. 14(1), pages 33-41, February.
  15. Plotkina, Daria & Saurel, Hélène, 2019. "Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 362-377.
  16. Martin Eisend & Jana Möller, 2007. "The influence of TV viewing on consumers' body images and related consumption behavior," Marketing Letters, Springer, vol. 18(1), pages 101-116, June.
  17. Chyong-ling Lin & Jin-Tsann Yeh, 2013. "Modeling religious involvement: a qualitative integration based on female role visualization consumption," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(1), pages 561-566, January.
  18. Giacomantonio, Mauro & Mannetti, Lucia & Pierro, Antonio, 2013. "Locomoting toward well-being or getting entangled in a material world: Regulatory modes and affective well-being," Journal of Economic Psychology, Elsevier, vol. 38(C), pages 80-89.
  19. Matthew Philp & Martin A. Pyle & Laurence Ashworth, 2018. "Risking the self: the impact of self-esteem on negative word-of-mouth behavior," Marketing Letters, Springer, vol. 29(1), pages 101-113, March.
  20. Denis Guiot, 2000. "Subjective Age Biases Among Adolescent Girls," Post-Print halshs-00169543, HAL.
  21. Gentina, Élodie & Decoopman, Isabelle & Ruvio, Ayalla, 2013. "Social comparison motivation of mothers’ with their adolescent daughters and its effects on the mother’s consumption behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 94-101.
  22. IRINA OLIMPIA SUSANU & Nicoleta Cristache & Adrian MICU, 2016. "The Influence of Advertising Practice Corporate Social Responsibility," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 201-208, July.
  23. K. Janssens & M. Pandelaere & K. Millet & B. Van Den Bergh & I. Lens & R. Keith, 2009. "Can Buy Me Love: How Mating Cues Influence Single Men’S Interest In High-Status Consumer Goods," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 09/570, Ghent University, Faculty of Economics and Business Administration.
  24. Cagri Yalkin & Richard Rosenbaum-Elliott, 2014. "Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge," Journal of Consumer Policy, Springer, vol. 37(2), pages 301-331, June.
  25. Klesse, Anne-Kathrin & Goukens, Caroline & Geyskens, Kelly & de Ruyter, Ko, 2012. "Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 355-362.
  26. Karanika, Katerina & Hogg, Margaret K., 2016. "Being kind to ourselves: Self-compassion, coping, and consumption," Journal of Business Research, Elsevier, vol. 69(2), pages 760-769.
  27. Madalina Balau, 2012. "Symbolic and Affective Motivations Involved in the Purchase Decisions of Consumers," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 5(5), pages 56-64, October.
  28. Denis Guiot, 2001. "Antecedents Of Subjective Age Biases Among Senior Women," Post-Print halshs-00169445, HAL.
  29. Fombelle, Paul W. & Sirianni, Nancy J. & Goldstein, Noah J. & Cialdini, Robert B., 2015. "Let them all eat cake: Providing VIP services without the cost of exclusion for non-VIP customers," Journal of Business Research, Elsevier, vol. 68(9), pages 1987-1996.
  30. David Bickham & Yulin Hswen & Michael Rich, 2015. "Media use and depression: exposure, household rules, and symptoms among young adolescents in the USA," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 60(2), pages 147-155, February.
  31. Evguénia Draganova-Madelaine & Caterina Rusu & Delia Ppopescu, 2004. "Condition sociale et culturelle de la femme dans l’Est européen les exemples bulgare et roumain Women’s social and cultural condition in eastern europe bulgarian and romanian cases)," Working Papers 87, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation.
  32. Leyla Jaoued-Abassi & Wyssal Abassi, 2008. "Sponsoring et endossement : vers une meilleure compréhension des deux stratégies," Post-Print hal-01128162, HAL.
  33. Hogg, Margaret K. & Banister, Emma N. & Stephenson, Christopher A., 2009. "Mapping symbolic (anti-) consumption," Journal of Business Research, Elsevier, vol. 62(2), pages 148-159, February.
  34. David A. Griffith & Hannah S. Lee & Goksel Yalcinkaya, 2023. "Understanding the relationship between advertising spending and happiness at the country level," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(1), pages 128-150, February.
  35. Saju Eapen Thomas Author_Email: & Vivek Menon & Dr. P. R. Wilson, 2011. "Childhood Factors & Materialism: Role Of Childhood Factors As A Major Contributor To Materialism," International Conference on Management (ICM 2011) Proceeding 2011-069-254, Conference Master Resources.
  36. Reed, Americus & Forehand, Mark R. & Puntoni, Stefano & Warlop, Luk, 2012. "Identity-based consumer behavior," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 310-321.
  37. Diego Rinallo & Suman Basuroy & Ruhai Wu & Hyo Jeon, 2013. "The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions," Journal of Business Ethics, Springer, vol. 114(3), pages 425-441, May.
  38. Akshay Bhagwatwar & Anne Massey & Alan Dennis, 2018. "Contextual Priming and the Design of 3D Virtual Environments to Improve Group Ideation," Information Systems Research, INFORMS, vol. 29(1), pages 169-185, March.
  39. Irina Olimpia SUSANU & Nicoleta CRISTACHE & Tiberius STANCIU, 2018. "The City Brand And The Impact On Tourism Development," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 842-847, November.
  40. Russell Belk, 2011. "Benign envy," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 117-134, December.
  41. Butori, Raphaëlle & De Bruyn, Arnaud, 2013. "So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 358-367.
  42. Leyla Jaoued-Abassi & Jean-Louis Chandon, 2006. "Celebrity endorsement in advertising: The mediating role of self-congruity [Efficacité de l’endossement par les célébrité en publicité : Rôle médiateur de la congruence avec l’image de soi]," Post-Print hal-01128188, HAL.
  43. Azra Ansari, 2014. "Consumer Attitude towards T.V. Advertisement of Winter Care Products," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 5(2), pages 85-90, May.
  44. Zhang, Mengyao & Gou, Qinglong & Yu, Lili & Zhang, Juzhi, 2022. "Pricing decisions for a social comparison product supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 168(C).
  45. Peter H. Bloch & Omid Kamran-Disfani, 2018. "A framework for studying the impact of outdoor atmospherics in retailing," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 195-213, December.
  46. Iris Vermeir & Dieneke Sompel, 2014. "Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Y," Journal of Consumer Policy, Springer, vol. 37(2), pages 205-233, June.
  47. Leyla Jaoued-Abassi & Jean-Louis Chandon, 2007. "Celebrity endorsement impact on brand image: Mediating role of self-congruity [Effet de l’endossement par les célébrités sur l’image de marque : Rôle médiateur de la congruence avec l’image de soi]," Post-Print hal-01128172, HAL.
  48. Irina Olimpia SUSANU & Daniela HERASCU & George SCHIN, 2014. "Model of Analysis of Advertising Concerning its Social or Commercial Responsibility," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 97-102.
  49. Michael Thomas, 2019. "Was Television Responsible for a New Generation of Smokers?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 689-707.
  50. Piyush Kumar & Mayukh Dass & Omer Topaloglu, 2011. "Exploring satisfaction in business-to-business services: a path-analytic approach," Service Business, Springer;Pan-Pacific Business Association, vol. 5(1), pages 13-27, March.
  51. Brett Martin & Ekant Veer & Simon Pervan, 2007. "Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective," Marketing Letters, Springer, vol. 18(3), pages 197-209, September.
  52. Yue Meng-Lewis & Huiping Xian & Gavin Lewis & Yupei Zhao, 2021. "“Enthusiastic Admiration Is the First Principle of Knowledge and Its Last†: A Qualitative Study of Admiration for the Famous," SAGE Open, , vol. 11(2), pages 21582440211, April.
  53. Tariq Jalees & Ernest C de Run, 2014. "Body Image of Pakistani Consumers," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 1(1), pages 16-34, March.
  54. C. Defever & M. Pandelaere & K. Roe, 2008. "The Impact Of Associative Advertising On Personal Values And Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/548, Ghent University, Faculty of Economics and Business Administration.
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