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The power of plain: Intensifying product experience with neutral aesthetic context

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  • Heather Honea
  • Sharon Horsky

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  • Heather Honea & Sharon Horsky, 2012. "The power of plain: Intensifying product experience with neutral aesthetic context," Marketing Letters, Springer, vol. 23(1), pages 223-235, March.
    • Handle: RePEc:kap:mktlet:v:23:y:2012:i:1:p:223-235
    DOI: 10.1007/s11002-011-9149-y
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    References listed on IDEAS

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    1. repec:cup:judgdm:v:3:y:2008:i::p:87-99 is not listed on IDEAS
    2. van Dijk, W.W. & van der Pligt, J. & Zeelenberg, M., 1999. "Effort invested in vain : The impact of effort on the intensity of disappointment and regret," Other publications TiSEM 4746cce1-ce4d-4fea-b3c4-0, Tilburg University, School of Economics and Management.
    3. Wansink, Brian & van Ittersum, Koert, 2003. "Bottoms Up! The Influence of Elongation on Pouring and Consumption Volume," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(3), pages 455-463, December.
    4. Richins, Marsha L, 1991. "Social Comparison and the Idealized Images of Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 71-83, June.
    5. Raghunathan, Rajagopal & Irwin, Julie R, 2001. "Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 355-368, December.
    6. Hoch, Stephen J & Ha, Young-Won, 1986. "Consumer Learning: Advertising and the Ambiguity of Product Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 221-233, September.
    7. JoAndrea Hoegg & Joseph W. Alba, 2007. "Taste Perception: More than Meets the Tongue," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(4), pages 490-498, December.
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    Citations

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    Cited by:

    1. Andonopoulos, Vasiliki & Lee, Jenny (Jiyeon) & Mathies, Christine, 2023. "Authentic isn't always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    2. Thomas Rompay & Marieke Fransen & Bianca Borgelink, 2014. "Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation," Marketing Letters, Springer, vol. 25(4), pages 397-407, December.
    3. Fernanda Lazzari & Luiz Antonio Slongo, 2015. "The Placebo Effect in Marketing: the Ability of Country of Origin to Modify Product Performance," Brazilian Business Review, Fucape Business School, vol. 12(5), pages 39-56, September.
    4. Mengmeng Xu & Hongyan Jiang & Huimin Tan, 2023. "Can power predict consumers’ preferences for aesthetic products? The moderating role of locus of control," Marketing Letters, Springer, vol. 34(4), pages 575-589, December.
    5. repec:dau:papers:123456789/14325 is not listed on IDEAS
    6. Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Consumer responses to elimination of overpackaging on private label products," Working Papers halshs-01076408, HAL.
    7. Prentice, Catherine & Handsjuk, Nikolai, 2016. "Insights into Vodka consumer attitude and purchasing behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 7-14.
    8. Jan Lies, 2021. "Aesthetics Rising from Beauty to Reputation Management," Corporate Reputation Review, Palgrave Macmillan, vol. 24(2), pages 105-115, May.
    9. Blanca Hernández-Ortega & José L. Franco, 2019. "Developing a new conceptual framework for experience and value creation," Service Business, Springer;Pan-Pacific Business Association, vol. 13(2), pages 225-248, June.
    10. Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Réponses des consommateurs à la suppression des suremballages sur les MDD," Post-Print hal-01644771, HAL.

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