Studying Customer Attitudes towards Advertising in Pakistan
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DOI: 10.22610/imbr.v9i5.1961
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References listed on IDEAS
- Richins, Marsha L, 1991. "Social Comparison and the Idealized Images of Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 71-83, June.
- McGuinness, Tony & Cowling, Keith, 1975. "Advertising and the aggregate demand for cigarettes," European Economic Review, Elsevier, vol. 6(3), pages 311-328, July.
- Nicholas Kaldor, 1950. "The Economic Aspects of Advertising," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 18(1), pages 1-27.
- James R Wills & John K Ryans, 1982. "Attitudes Toward Advertising: A Multinational Study," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(3), pages 121-129, September.
- Bagwell, Kyle, 2007. "The Economic Analysis of Advertising," Handbook of Industrial Organization, in: Mark Armstrong & Robert Porter (ed.), Handbook of Industrial Organization, edition 1, volume 3, chapter 28, pages 1701-1844, Elsevier.
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