IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v20y2013i1p94-101.html
   My bibliography  Save this article

Social comparison motivation of mothers’ with their adolescent daughters and its effects on the mother’s consumption behaviour

Author

Listed:
  • Gentina, Élodie
  • Decoopman, Isabelle
  • Ruvio, Ayalla

Abstract

Whereas prior research has focused on consumer socialisation and intergenerational influence theories to study mother–daughter interactions, this research draws on identity to emphasise the association between mothers’ social comparison and their related clothing consumption behaviors in the presence of adolescent daughters. A survey of 423 adolescent daughters’ mothers shows how personal and relational identities combine to favor mothers’ social comparison process with their adolescent daughter and explain a set of consumption behaviors, including co-consumption practices (common shopping, joint purchases, clothing exchanges) and mothers’ changes in brands, stores and styles. In order to better target adolescent girls’ mothers, retailers could develop more inter-generational practices.

Suggested Citation

  • Gentina, Élodie & Decoopman, Isabelle & Ruvio, Ayalla, 2013. "Social comparison motivation of mothers’ with their adolescent daughters and its effects on the mother’s consumption behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 94-101.
  • Handle: RePEc:eee:joreco:v:20:y:2013:i:1:p:94-101
    DOI: 10.1016/j.jretconser.2012.10.010
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698912001300
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.jretconser.2012.10.010?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Palan, Kay M. & Gentina, Elodie & Muratore, Isabelle, 2010. "Adolescent consumption autonomy: A cross-cultural examination," Journal of Business Research, Elsevier, vol. 63(12), pages 1342-1348, December.
    2. Schouten, John W, 1991. "Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction," Journal of Consumer Research, Oxford University Press, vol. 17(4), pages 412-425, March.
    3. Richins, Marsha L, 1991. "Social Comparison and the Idealized Images of Advertising," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 71-83, June.
    4. Amber M. Epp & Linda L. Price, 2008. "Family Identity: A Framework of Identity Interplay in Consumption Practices," Journal of Consumer Research, Oxford University Press, vol. 35(1), pages 50-70, February.
    5. Borges, Adilson & Chebat, Jean-Charles & Babin, Barry J., 2010. "Does a companion always enhance the shopping experience?," Journal of Retailing and Consumer Services, Elsevier, vol. 17(4), pages 294-299.
    6. Lan Nguyen Chaplin & Deborah Roedder John, 2005. "The Development of Self-Brand Connections in Children and Adolescents," Journal of Consumer Research, Oxford University Press, vol. 32(1), pages 119-129, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Namin, Aidin & Ratchford, Brian T. & Saint Clair, Julian K. & Bui, My (Myla) & Hamilton, Mitchell L., 2020. "Dine-in or take-out: Modeling millennials’ cooking motivation and choice," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    2. Rebaz Jalil Abdullah & Tang Jian, 2019. "Using Structural Equation Modeling to Propose a Model for Shopping Complex Design Based on Universal Design Concept," Sustainability, MDPI, vol. 11(6), pages 1-18, March.
    3. Gentina, Elodie & Huarng, Kun-Huang & Sakashita, Mototaka, 2018. "A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors: A cross-cultural study in France and Japan," Journal of Business Research, Elsevier, vol. 89(C), pages 361-370.
    4. Gentina, Elodie & Hogg, Margaret K. & Sakashita, Mototaka, 2017. "Identity (Re)construction through sharing: A study of mother and teenage daughter dyads in France and Japan," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 67-77.
    5. Tobias Scholz & Jörn Redler & Sven Pagel, 2021. "Re-designing adaptive selling strategies: the role of different types of shopping companions," Review of Managerial Science, Springer, vol. 15(5), pages 1243-1280, July.
    6. Tobias Benjamin Scholz & Sven Pagel & Jörg Henseler, 2023. "Shopping Companions and Their Diverse Impacts: A Systematic Annotated Bibliography," SAGE Open, , vol. 13(4), pages 21582440231, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Reed, Americus & Forehand, Mark R. & Puntoni, Stefano & Warlop, Luk, 2012. "Identity-based consumer behavior," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 310-321.
    2. Hogg, Margaret K. & Banister, Emma N. & Stephenson, Christopher A., 2009. "Mapping symbolic (anti-) consumption," Journal of Business Research, Elsevier, vol. 62(2), pages 148-159, February.
    3. Liu, Chihling & Keeling, Debbie Isobel & Hogg, Margaret K., 2016. "Strategy narratives and wellbeing challenges: The role of everyday self-presentation," Journal of Business Research, Elsevier, vol. 69(1), pages 234-243.
    4. Gentina, Élodie & Chandon, Jean-Louis, 2013. "Adolescent shopping behaviour: Different assimilation and individuation needs in France and the United States," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 609-616.
    5. Nathalie Veg-Sala, 2022. "L’ambivalence des adolescents à l’égard de la consommation de produits de luxe," Post-Print hal-04154739, HAL.
    6. Pilar Rojas Gaviria, 2012. "Three essays on how sharing and consuming support home place reconnection in contemporary liquid times," ULB Institutional Repository 2013/209597, ULB -- Universite Libre de Bruxelles.
    7. Martin Eisend & Jana Möller, 2007. "The influence of TV viewing on consumers' body images and related consumption behavior," Marketing Letters, Springer, vol. 18(1), pages 101-116, June.
    8. repec:dau:papers:123456789/3624 is not listed on IDEAS
    9. Gentina, Elodie & Huarng, Kun-Huang & Sakashita, Mototaka, 2018. "A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors: A cross-cultural study in France and Japan," Journal of Business Research, Elsevier, vol. 89(C), pages 361-370.
    10. Parkinson, Joy & Gallegos, Danielle & Russell-Bennett, Rebekah, 2016. "Transforming beyond self: Fluidity of parent identity in family decision-making," Journal of Business Research, Elsevier, vol. 69(1), pages 110-119.
    11. Nguyen, Nhat Nguyen & Özçaglar-Toulouse, Nil & Kjeldgaard, Dannie, 2018. "Toward an understanding of young consumers' daily consumption practices in post-Doi Moi Vietnam," Journal of Business Research, Elsevier, vol. 86(C), pages 490-500.
    12. Hollenbeck, Candice R. & Patrick, Vanessa M., 2016. "Mastering survivorship: How brands facilitate the transformation to heroic survivor," Journal of Business Research, Elsevier, vol. 69(1), pages 73-82.
    13. Gentina, Elodie & Hogg, Margaret K. & Sakashita, Mototaka, 2017. "Identity (Re)construction through sharing: A study of mother and teenage daughter dyads in France and Japan," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 67-77.
    14. Gentina, Elodie & Butori, Raphaëlle & Rose, Gregory M. & Bakir, Aysen, 2014. "How national culture impacts teenage shopping behavior: Comparing French and American consumers," Journal of Business Research, Elsevier, vol. 67(4), pages 464-470.
    15. Hollenbeck, Candice R. & Kaikati, Andrew M., 2012. "Consumers' use of brands to reflect their actual and ideal selves on Facebook," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 395-405.
    16. Guillard, Valérie, 2009. "La tendance de certains consommateurs à tout garder," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/5480 edited by Pinson, Christian.
    17. Denis Guiot, 2000. "Subjective Age Biases Among Adolescent Girls," Post-Print halshs-00169543, HAL.
    18. Cagri Yalkin & Richard Rosenbaum-Elliott, 2014. "Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge," Journal of Consumer Policy, Springer, vol. 37(2), pages 301-331, June.
    19. Karanika, Katerina & Hogg, Margaret K., 2016. "Being kind to ourselves: Self-compassion, coping, and consumption," Journal of Business Research, Elsevier, vol. 69(2), pages 760-769.
    20. Gentina, Elodie & Bonsu, Samuel K., 2013. "Peer network position and shopping behavior among adolescents," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 87-93.
    21. repec:oup:jecgeo:v:50:y:2023:i:2:p:282-302. is not listed on IDEAS
    22. Margot Dyen & Lucie Sirieix & Sandrine Costa & Laurence Depezay & Eloïse Castagna, 2018. "Exploring the dynamics of food routines: a practice-based study to understand households’ daily life," Post-Print hal-01909146, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:20:y:2013:i:1:p:94-101. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.