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How national culture impacts teenage shopping behavior: Comparing French and American consumers

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  • Gentina, Elodie
  • Butori, Raphaëlle
  • Rose, Gregory M.
  • Bakir, Aysen

Abstract

The global teen market has significant spending power and an important impact on the world economy. However, much remains unknown about the social motivations of teenage consumers and cross-national cultural differences in teenage shopping. This research studies teenage shopping motivations in two nations: the U.S., which is a highly individualistic national culture with low power distance and low uncertainty avoidance, and France, which is perhaps a somewhat more collectivist, more inter-dependent national culture with high power distance and high uncertainty avoidance. This research samples 570 teenage consumers. Susceptibility to peer influence (SPI) drives teenage consumer shopping in France, while both need for uniqueness (NFU) and SPI motivate teenage shopping in the U.S.

Suggested Citation

  • Gentina, Elodie & Butori, Raphaëlle & Rose, Gregory M. & Bakir, Aysen, 2014. "How national culture impacts teenage shopping behavior: Comparing French and American consumers," Journal of Business Research, Elsevier, vol. 67(4), pages 464-470.
  • Handle: RePEc:eee:jbrese:v:67:y:2014:i:4:p:464-470
    DOI: 10.1016/j.jbusres.2013.03.033
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    References listed on IDEAS

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    Cited by:

    1. Siahtiri, Vida & Lee, Wai Jin (Thomas), 2019. "How do materialists choose prominent brands in emerging markets?," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 133-138.
    2. Farman Afzal & Yunfei Shao & Muhammad Sajid & Fahim Afzal, 2019. "Market Sustainability: A Globalization and Consumer Culture Perspective in the Chinese Retail Market," Sustainability, MDPI, Open Access Journal, vol. 11(3), pages 1-24, January.
    3. Caroline Henchoz & Tristan Coste & Boris Wernli, 2019. "Culture, money attitudes and economic outcomes," Swiss Journal of Economics and Statistics, Springer;Swiss Society of Economics and Statistics, vol. 155(1), pages 1-13, December.
    4. Gentina, Elodie & Huarng, Kun-Huang & Sakashita, Mototaka, 2018. "A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors: A cross-cultural study in France and Japan," Journal of Business Research, Elsevier, vol. 89(C), pages 361-370.
    5. Rašković, Matevž & Ding, Zhonghui & Škare, Vatroslav & Ozretić Došen, Đurđana & Žabkar, Vesna, 2016. "Comparing consumer innovativeness and ethnocentrism of young-adult consumers," Journal of Business Research, Elsevier, vol. 69(9), pages 3682-3686.
    6. Rašković, Matevž & Ding, Zhonghui & Hirose, Morikazu & Žabkar, Vesna & Fam, Kim-Shyan, 2020. "Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles," Journal of Business Research, Elsevier, vol. 108(C), pages 496-507.
    7. Hector Gonzalez-Jimenez, 2017. "The self-concept life cycle and brand perceptions: An interdisciplinary perspective," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 67-84, June.
    8. Wenzel, Stefanie & Benkenstein, Martin, 2018. "Together always better? The impact of shopping companions and shopping motivation on adolescents' shopping experience," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 118-126.
    9. Babin, Barry J. & Borges, Adilson & James, Kevin, 2016. "The role of retail price image in a multi-country context: France and the USA," Journal of Business Research, Elsevier, vol. 69(3), pages 1074-1081.

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