Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
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- Regina Burnasheva & Yong GuSuh & Katherine Villalobos-Moron, 2019. "Factors Affecting Millennials’ Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study," International Business Research, Canadian Center of Science and Education, vol. 12(6), pages 69-81, June.
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- Rodney Duffett, 2020. "The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers," Sustainability, MDPI, Open Access Journal, vol. 12(12), pages 1-25, June.
- Chinchanachokchai, Sydney & de Gregorio, Federico, 2020. "A consumer socialization approach to understanding advertising avoidance on social media," Journal of Business Research, Elsevier, vol. 110(C), pages 474-483.
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KeywordsElectronic word-of-mouth (eWOM); Peer influence; Internet influence; Consumer socialization; Gender;
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