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Consumer socialization in childhood and adolescence: Impact of psychological development and family structure

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  • Monali Hota

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - ULCO - Université du Littoral Côte d'Opale - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Fabian Bartsch

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - ULCO - Université du Littoral Côte d'Opale - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

Consumer socialization theory suggests that as children grow up and become consumers, their processing of cognitive and social stimuli depends on their age and family structure. Parents, peers, and mass media function as socialization agents and constitute the social environment in which children learn to become consumers. This research accordingly predicts several differences in socialization practices according to children's age-related stages of development and socio-cultural contexts (i.e., family structures) and tests these hypotheses in an emerging market context. Findings obtained from Indian children confirm that consumer socialization processes vary with children's ages (early childhood versus adolescence) and family structures (nuclear vs. stem vs. extended). These findings add further insights and nuance to extant considerations of consumer socialization in developed markets.

Suggested Citation

  • Monali Hota & Fabian Bartsch, 2019. "Consumer socialization in childhood and adolescence: Impact of psychological development and family structure," Post-Print hal-02988145, HAL.
    • Handle: RePEc:hal:journl:hal-02988145
    DOI: 10.1016/j.jbusres.2019.07.035
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    Cited by:

    1. Annurizal Anuar & Abdul Kadir Othman & Siti Noorsuriani Maon & Mohd Zulkifli Abdullah & Mohd Redhuan Dzulkipli & Noor Zaihan Mat Hasan, 2024. "Investigating Factors Shaping Sunnah-Based Product Consumption among University Students," Information Management and Business Review, AMH International, vol. 16(2), pages 95-103.
    2. Mehdi Khademi Gerashi & Farbod Fakhreddin, 2021. "Influence of emotions on purchase loyalty among child consumers: the moderating role of family communication patterns," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(4), pages 298-310, December.
    3. Upadhyaya, Shikha & Blocker, Christopher P. & Houston, H. Rika & Sims, Marjorie R., 2021. "Evolving two-generation services to disrupt the intergenerational effects of poverty and promote family well-being," Journal of Business Research, Elsevier, vol. 125(C), pages 324-335.
    4. David E. Williams & Brooklyn Willick, 2025. "Co-shopping and E-commerce: parent’s strategies for children’s purchase influence," Electronic Commerce Research, Springer, vol. 25(1), pages 193-209, February.
    5. Wang, Wangshuai & Yi, Yanxi & Li, Jie & Sun, Gong & Zhang, Mo, 2022. "Lighting up the dark: How the scarcity of childhood resources leads to preferences for bright stimuli," Journal of Business Research, Elsevier, vol. 139(C), pages 1155-1164.
    6. Renata Legenzova & Gintarė Leckė, 2025. "The Link between Family Financial Socialization in Adulthood and Investment Literacy of P2P Investors," Journal of Family and Economic Issues, Springer, vol. 46(2), pages 525-544, June.
    7. Sheetal Kapoor & Gregory M. Rose & Rupinder P. Jindal & Eugene Sivadas, 2024. "Examining Household Composition, Parental Style, and Consumer Socialization Practices Towards Children’s Media Consumption," SAGE Open, , vol. 14(3), pages 21582440241, September.
    8. Prakash, Kushneel & Kumar, Sanjesh, 2021. "“Smoking your child’s job away”: Parental smoking during one’s childhood and the probability of being employed in adulthood," Journal of Business Research, Elsevier, vol. 136(C), pages 86-98.
    9. Lin, Guyang & Li, Mimi & Xing, Yuqing & Guo, Fumei & Lin, Pearl M.C., 2023. "The contagion effect on children's consumption decision," Annals of Tourism Research, Elsevier, vol. 103(C).

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