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A model of adolescents' online consumer self-efficacy (OCSE)

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  • Hill, William W.
  • Beatty, Sharon E.

Abstract

This paper investigates adolescent online shopping and self-efficacy development in the virtual setting. The authors present and test a model of antecedents and mediators to two dimensions of online consumer self-efficacy. Additionally, a discriminant analysis finds that more involved adolescent online shoppers can be differentiated from less involved online shoppers on key variables of interest-shopping motivations, self-efficacies, shopping behaviors, and relative influence in household decision-making.

Suggested Citation

  • Hill, William W. & Beatty, Sharon E., 2011. "A model of adolescents' online consumer self-efficacy (OCSE)," Journal of Business Research, Elsevier, vol. 64(10), pages 1025-1033, October.
  • Handle: RePEc:eee:jbrese:v:64:y:2011:i:10:p:1025-1033
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    References listed on IDEAS

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    Cited by:

    1. repec:eee:joreco:v:23:y:2015:i:c:p:1-8 is not listed on IDEAS
    2. Hilda Bongazana Mahlangu, 2015. "Predictors of Facebook Shopping Intentions among South African Generation Y Students," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 11(1), pages 53-65, February.
    3. Catalin Angelo Ioan & Gina Ioan, 2015. "The Complete Theory of Cobb-Douglas Production Function," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 11(1), pages 74-114, February.
    4. repec:eee:jbrese:v:86:y:2018:i:c:p:394-405 is not listed on IDEAS
    5. repec:eee:joreco:v:34:y:2017:i:c:p:38-47 is not listed on IDEAS
    6. repec:eee:joreco:v:31:y:2016:i:c:p:304-312 is not listed on IDEAS
    7. Nicolae Ipate & Mariana Trandafir & Iudith Ipate, 2015. "Innovative Approaches to Management Health Needed to Make Ecosanogenesis," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 11(1), pages 66-73, February.

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