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Chinese consumer decision-making styles: A comparison between the coastal and inland regions

Author

Listed:
  • Zhou, Joyce Xin
  • Arnold, Mark J.
  • Pereira, Arun
  • Yu, Jun

Abstract

China is rapidly becoming an important market for consumer goods, but relatively little is known about variations in consumer shopping patterns in different regions of China. We employ a cultural materialism perspective in understanding decision-making styles of inland and coastal shoppers. Our findings reveal that consumers in the two regional markets do not differ in utilitarian shopping styles but they do in hedonic shopping styles. Marketers need to understand these differences to be able to market effectively to consumers in different regional markets within China.

Suggested Citation

  • Zhou, Joyce Xin & Arnold, Mark J. & Pereira, Arun & Yu, Jun, 2010. "Chinese consumer decision-making styles: A comparison between the coastal and inland regions," Journal of Business Research, Elsevier, vol. 63(1), pages 45-51, January.
  • Handle: RePEc:eee:jbrese:v:63:y:2010:i:1:p:45-51
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Siahtiri, Vida & Lee, Wai Jin (Thomas), 2019. "How do materialists choose prominent brands in emerging markets?," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 133-138.
    2. O'Cass, Aron & Siahtiri, Vida, 2013. "In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 505-515.
    3. A. Azadeh & M. Khakestani & S. Motevali Haghighi & A. Arjmand & Z. Jiryaei Sharahi, 2017. "A unique intelligent algorithm for optimization of human reliability and decision styles: a large petrochemical plant," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 8(2), pages 1161-1176, November.
    4. Tarnanidis, Theodore & Owusu-Frimpong, Nana & Nwankwo, Sonny & Omar, Maktoba, 2015. "A confirmatory factor analysis of consumer styles inventory: Evidence from Greece," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 164-177.
    5. Xu, Xun & Munson, Charles L. & Zeng, Shuo, 2017. "The impact of e-service offerings on the demand of online customers," International Journal of Production Economics, Elsevier, vol. 184(C), pages 231-244.
    6. Frank, Björn & Abulaiti, Gulimire & Enkawa, Takao, 2014. "Regional differences in consumer preference structures within China," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 203-210.
    7. Casidy, Riza, 2012. "An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia," Australasian marketing journal, Elsevier, vol. 20(4), pages 242-249.
    8. Gentina, Elodie & Butori, Raphaëlle & Rose, Gregory M. & Bakir, Aysen, 2014. "How national culture impacts teenage shopping behavior: Comparing French and American consumers," Journal of Business Research, Elsevier, vol. 67(4), pages 464-470.
    9. Yang, Song & Ding, Shiqing & D’Alessandro, Steven, 2018. "Are all Chinese shoppers the same? Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 24-34.
    10. Rezaei, Sajad, 2015. "Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 1-15.
    11. Nayeem, Tahmid & Casidy, Riza, 2015. "Australian consumers' decision-making styles for everyday products," Australasian marketing journal, Elsevier, vol. 23(1), pages 67-74.
    12. Hector Gonzalez-Jimenez, 2017. "The self-concept life cycle and brand perceptions: An interdisciplinary perspective," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 67-84, June.
    13. Mehta, Ritu & Dixit, Gagan, 2016. "Consumer decision making styles in developed and developing markets: A cross-country comparison," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 202-208.

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