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A confirmatory factor analysis of consumer styles inventory: Evidence from Greece

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  • Tarnanidis, Theodore
  • Owusu-Frimpong, Nana
  • Nwankwo, Sonny
  • Omar, Maktoba

Abstract

This paper tests the veracity of consumer decision-making styles inventory by exploring its factor structure. The overarching aim is to evaluate the generalizability of the consumer styles inventory (CSI) based on the original construct by Sproles and Kendall (1986). Using data from Greek university student and non-student samples, the paper offers purified and highly correlated dimensions of CSI that measures shopping orientations more robustly than the original model. The purified CSI scale is reliable, internally valid and practically useful especially at a time when many consumer markets/sectors are facing severe competitive pressures, volatile economic climates and shakeout. The purified CSI is likely to provide a useful guide for market segmentation and targeting purposes. Empirically, the paper extends knowledge of how CSI might be evaluated in order to improve its diagnostic stability. In this way, the findings contribute refreshing insights into CSI as a guide to measure shopping orientations.

Suggested Citation

  • Tarnanidis, Theodore & Owusu-Frimpong, Nana & Nwankwo, Sonny & Omar, Maktoba, 2015. "A confirmatory factor analysis of consumer styles inventory: Evidence from Greece," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 164-177.
    • Handle: RePEc:eee:joreco:v:22:y:2015:i:c:p:164-177
    DOI: 10.1016/j.jretconser.2014.07.001
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    References listed on IDEAS

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    1. Devetag, M Giovanna, 1999. "From Utilities to Mental Models: A Critical Survey on Decision Rules and Cognition in Consumer Choice," Industrial and Corporate Change, Oxford University Press, vol. 8(2), pages 289-351, June.
    2. Chol Lee & Robert T Green, 1991. "Cross-Cultural Examination of the Fishbein Behavioral Intensions Model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 22(2), pages 289-305, June.
    3. Zhou, Joyce Xin & Arnold, Mark J. & Pereira, Arun & Yu, Jun, 2010. "Chinese consumer decision-making styles: A comparison between the coastal and inland regions," Journal of Business Research, Elsevier, vol. 63(1), pages 45-51, January.
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    Cited by:

    1. Hyo Jin Eom & Nara Youn & Myoung‐Jin Lee, 2020. "Validation of Consumer Styles Inventory for consumer decision making styles," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(3), pages 836-853, September.
    2. Hossein Nasiri Zarandi & Fereshteh Lotfizadeh, 2016. "The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 90-103, October.
    3. Piotr Hadrian & František Milichovský & Pavel Mráček, 2021. "The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance," Sustainability, MDPI, vol. 13(7), pages 1-21, April.
    4. Jana Hornungová & František Milichovský, 2018. "Agricultural Sector Performance Evaluation in Terms of Financial Indicators: A Comparison of Czech Republic, Slovakia and Western Balkan States," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 66(2), pages 497-507.
    5. Daniella Ryding & Claudia E. Henninger & Edyta Rudawska & Gianpaolo Vignali, 2020. "Extending the Consumer Style Inventory to Define Consumer Typologies for Secondhand Clothing Consumption in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 410-433.
    6. Kala Kamdjoug, Jean Robert & Wamba-Taguimdje, Serge-Lopez & Wamba, Samuel Fosso & Kake, Ingrid Bive'e, 2021. "Determining factors and impacts of the intention to adopt mobile banking app in Cameroon: Case of SARA by afriland First Bank," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

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