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Entrepreneurship Perception during the first COVID-19 Shock: Mental Representations of Entrepreneurship and Preferences of Business Models during the Pandemic

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  • Jessica Birkholz
  • Jarina Kühn

Abstract

We examine the explicit business model preferences and implicit mental representations of entrepreneurship in the early phase of the crisis. We find that the crisis comes with adaptations in both. During crisis, society is open for new business models, even though people increasingly rely on established economic actors instead of opening up towards newly founded firms. We conclude that the early and sudden impact of the crisis influences the entrepreneurial culture onwards and therefore potentially future entrepreneurial activities.

Suggested Citation

  • Jessica Birkholz & Jarina Kühn, 2021. "Entrepreneurship Perception during the first COVID-19 Shock: Mental Representations of Entrepreneurship and Preferences of Business Models during the Pandemic," Bremen Papers on Economics & Innovation 2105, University of Bremen, Faculty of Business Studies and Economics.
    • Handle: RePEc:atv:wpaper:2105
    DOI: https://doi.org/10.26092/elib/824
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    More about this item

    Keywords

    Crisis; entrepreneurship; business models; mental representation;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D84 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Expectations; Speculations
    • D87 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Neuroeconomics
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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