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Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

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  1. Farah Mastura Noor Azman & Zainol Bidin, 2015. "Factors Influencing Zakat Compliance Behavior on Saving," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(1), pages 118-128, January.
  2. Barney, Christian & Hancock, Tyler & Esmark Jones, Carol L. & Kazandjian, Brett & Collier, Joel E., 2022. "Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?," Journal of Retailing, Elsevier, vol. 98(4), pages 685-705.
  3. David Fang & Chen-Ling Fang & Bi-Kun Tsai & Li-Chi Lan & Wen-Shan Hsu, 2012. "Relationships among Trust in Messages, Risk Perception, and Risk Reduction Preferences Based upon Avian Influenza in Taiwan," IJERPH, MDPI, vol. 9(8), pages 1-16, August.
  4. Cheng Yi & Zhenhui (Jack) Jiang & Xiuping Li & Xianghua Lu, 2019. "Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews," Information Systems Research, INFORMS, vol. 30(3), pages 711-725, September.
  5. David Finch & David Deephouse & Paul Varella, 2015. "Examining an Individual’s Legitimacy Judgment Using the Value–Attitude System: The Role of Environmental and Economic Values and Source Credibility," Journal of Business Ethics, Springer, vol. 127(2), pages 265-281, March.
  6. Zu Qian ONG, 2015. "The Impact of Celebrity Credibility on Consumer’s Purchase Intention toward the Footwear Industry in Malaysia: The Mediating Effect of Attitude toward Advertisement," Information Management and Business Review, AMH International, vol. 7(4), pages 55-63.
  7. Jung, Jaesuk & Kim, Sang Jin & Kim, Kyung Hoon, 2020. "Sustainable marketing activities of traditional fashion market and brand loyalty," Journal of Business Research, Elsevier, vol. 120(C), pages 294-301.
  8. Rakesh Kumar & Shalini Shukla, 2022. "Creativity, Proactive Personality and Entrepreneurial Intentions: Examining the Mediating Role of Entrepreneurial Self-efficacy," Global Business Review, International Management Institute, vol. 23(1), pages 101-118, February.
  9. Khaled Mohammad Khalaf Mohammad Al-Dreban, 2020. "Social Media and Its Impact on Small Projects: An Empirical Study in the State of Kuwait," International Business Research, Canadian Center of Science and Education, vol. 13(10), pages 1-95, October.
  10. Gong, Heming & Bian, Xuemei & Zheng, Chundong, 2024. "Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement: A cue diagnosticity perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  11. Kenneth Roeck & Nathalie Delobbe, 2012. "Do Environmental CSR Initiatives Serve Organizations’ Legitimacy in the Oil Industry? Exploring Employees’ Reactions Through Organizational Identification Theory," Journal of Business Ethics, Springer, vol. 110(4), pages 397-412, November.
  12. Sigurdsson, Valdimar & Larsen, Nils Magne & Alemu, Mohammed Hussen & Gallogly, Joseph Karlton & Menon, R. G. Vishnu & Fagerstrøm, Asle, 2020. "Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing," Journal of Business Research, Elsevier, vol. 112(C), pages 458-471.
  13. Sun Young Lee & Weiwu Zhang & Alan Abitbol, 2019. "What Makes CSR Communication Lead to CSR Participation? Testing the Mediating Effects of CSR Associations, CSR Credibility, and Organization–Public Relationships," Journal of Business Ethics, Springer, vol. 157(2), pages 413-429, June.
  14. Elgaaied-Gambier, Leila & Monnot, Elisa & Reniou, Fanny, 2018. "Using descriptive norm appeals effectively to promote green behavior," Journal of Business Research, Elsevier, vol. 82(C), pages 179-191.
  15. Zamudio, César, 2016. "Matching with the stars: How brand personality determines celebrity endorsement contract formation," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 409-427.
  16. Karan Chaudhry & Venkat R. Krishnan, 2007. "Impact of Corporate Social Responsibility and Transformational Leadership on Brand Community," Global Business Review, International Management Institute, vol. 8(2), pages 205-220, December.
  17. Jiafeng Gu, 2021. "Spatial Dynamics between Firm Sales and Environmental Responsibility: The Mediating Role of Corporate Innovation," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
  18. Anne-Kathrin Ulke & Laura Marie Schons, 2016. "CSR as a Selling of Indulgences: An Experimental Investigation of Customers’ Perceptions of CSR Activities Depending on Corporate Reputation," Corporate Reputation Review, Palgrave Macmillan, vol. 19(3), pages 263-280, October.
  19. Park, Hyun Jung & Lin, Li Min, 2020. "The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  20. Ruiz, Salvador & Sicilia, Maria, 2004. "The impact of cognitive and/or affective processing styles on consumer response to advertising appeals," Journal of Business Research, Elsevier, vol. 57(6), pages 657-664, June.
  21. S. Venus Jin & Aziz Muqaddam, 2019. "Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 522-537, September.
  22. Umit Alniacik & Esra Alniacik & Nurullah Genc, 2011. "How corporate social responsibility information influences stakeholders' intentions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(4), pages 234-245, July.
  23. Fong, Cher-Min & Lee, Chun-Ling & Du, Yunzhou, 2013. "Target reputation transferability, consumer animosity, and cross-border acquisition success: A comparison between China and Taiwan," International Business Review, Elsevier, vol. 22(1), pages 174-186.
  24. Stefan J. Hock & Sascha Raithel, 2020. "Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns," Management Science, INFORMS, vol. 66(3), pages 1473-1495, March.
  25. Araña, Jorge E. & León, Carmelo J., 2013. "Dynamic hypothetical bias in discrete choice experiments: Evidence from measuring the impact of corporate social responsibility on consumers demand," Ecological Economics, Elsevier, vol. 87(C), pages 53-61.
  26. Carter, Kealy & Jayachandran, Satish & Murdock, Mitchel R., 2021. "Building A Sustainable Shelf: The Role of Firm Sustainability Reputation," Journal of Retailing, Elsevier, vol. 97(4), pages 507-522.
  27. David Eberle & Guido Berens & Ting Li, 2013. "The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation," Journal of Business Ethics, Springer, vol. 118(4), pages 731-746, December.
  28. Wang, Kuo-Ching & Chou, Shu-Hui & Su, Che-Jen & Tsai, Hsin-Yi, 2007. "More information, stronger effectiveness? Different group package tour advertising components on web page," Journal of Business Research, Elsevier, vol. 60(4), pages 382-387, April.
  29. Jung Eun Lee & Songyee Hur & Brandi Watkins, 2018. "Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity," Journal of Brand Management, Palgrave Macmillan, vol. 25(5), pages 449-462, September.
  30. Lee, Jung Eun & Shin, Eonyou, 2020. "The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes: A mental imagery perspective," Journal of Business Research, Elsevier, vol. 120(C), pages 407-417.
  31. Constanza Cespedes-Dominguez & Cristobal Fernandez-Robin & Scott McCoy, 2021. "The Effects of Celebrity Characteristics on Purchase Intentions: A Focus on Consumer Concern of Environmental Issues," Sustainability, MDPI, vol. 13(8), pages 1-17, April.
  32. Seerat Sohal & Harsandaldeep Kaur, 2019. "Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 44(1), pages 17-35, February.
  33. Tijo Thomas & Johney Johnson, 2019. "The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model," Vision, , vol. 23(3), pages 275-286, September.
  34. Tijo Thomas & Johney Johnson, 2017. "The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit," Vision, , vol. 21(4), pages 367-374, December.
  35. Matthew Walker & Aubrey Kent, 2013. "The Roles of Credibility and Social Consciousness in the Corporate Philanthropy-Consumer Behavior Relationship," Journal of Business Ethics, Springer, vol. 116(2), pages 341-353, August.
  36. Zhu, Xiajing & Teng, Lefa & Foti, Lianne & Yuan, Yige, 2019. "Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation," Journal of Business Research, Elsevier, vol. 103(C), pages 301-309.
  37. Schreiner, Timo & Rese, Alexandra & Baier, Daniel, 2019. "Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 87-99.
  38. Mark Groza & Mya Pronschinske & Matthew Walker, 2011. "Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR," Journal of Business Ethics, Springer, vol. 102(4), pages 639-652, September.
  39. Raymond J. Jones & Timothy M. Reilly & Marcus Z. Cox & Brooklyn M. Cole, 2017. "Gender Makes a Difference: Investigating Consumer Purchasing Behavior and Attitudes Toward Corporate Social Responsibility Policies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(2), pages 133-144, March.
  40. Jing Yu & Changjun Jiang & Xiaohong Zhuang & Sanggyun Na & Zongmin Cui, 2020. "The Formation Mechanism of Consumer Perceived Corporate Social Responsibility Authenticity: An Empirical Study of Chinese Consumers," Sustainability, MDPI, vol. 12(6), pages 1-22, March.
  41. Carmen Berne-Manero & Mercedes Marzo-Navarro, 2020. "Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability," Sustainability, MDPI, vol. 12(11), pages 1-19, May.
  42. Yoojung Kim & Sejung Marina Choi, 2022. "When Bad Becomes Good: The Role of Congruence and Product Type in the CSR Initiatives of Stigmatized Industries," Sustainability, MDPI, vol. 14(13), pages 1-16, July.
  43. Rafael Currás-Pérez & Enrique Bigné-Alcañiz & Alejandro Alvarado-Herrera, 2009. "The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company," Journal of Business Ethics, Springer, vol. 89(4), pages 547-564, November.
  44. Hoffmann, Stefan & Müller, Stefan, 2009. "Consumer boycotts due to factory relocation," Journal of Business Research, Elsevier, vol. 62(2), pages 239-247, February.
  45. Karen M. HOOD & Christine M. KOWALCZYK & Christopher D. HOPKINS & Daniel PADGETT, 2017. "A Multi-Method Approach to Understanding Behavior Change. The Case of Texting and Driving," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 78-91.
  46. Maria Teresa Cuomo & Pantea Foroudi & Debora Tortora & Shahzeb Hussain & T.C. Melewar, 2019. "Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption," Sustainability, MDPI, vol. 11(23), pages 1-21, November.
  47. Chin-Tsai Lin & Kuo-Ching Wang & Wen-Yu Chen, 2008. "Female tour leaders as advertising endorsers," The Service Industries Journal, Taylor & Francis Journals, vol. 28(9), pages 1265-1275, November.
  48. Ramendra Pratap Singh & Neelotpaul Banerjee, 2018. "Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention," Global Business Review, International Management Institute, vol. 19(6), pages 1622-1639, December.
  49. Abdullah Malik & Bushan D. Sudhakar, 2014. "Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature," International Review of Management and Marketing, Econjournals, vol. 4(4), pages 259-275.
  50. Won‐Moo Hur & Tae‐Won Moon & Hanna Kim, 2020. "When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1878-1891, July.
  51. Balboni, Bernardo, 2008. "Perceived corporate credibility as the emergent property of corporate reputation’s transmission process," MPRA Paper 7944, University Library of Munich, Germany.
  52. Wang, Kuo-Ching & Ma, Ai-Ping & Hsu, Mei-Ting & Jao, Po-Chen & Lin, Ching-Wen, 2013. "Seniors' perceptions of service features on outbound group package tours," Journal of Business Research, Elsevier, vol. 66(8), pages 1021-1027.
  53. Jonas Müller & Michael Schade & Christoph Burmann, 2023. "Should Brands Talk about Environmental Sustainability Aspects That “Really Hurt”? Exploring the Consequences of Disclosing Highly Relevant Negative CSR Information," Sustainability, MDPI, vol. 15(22), pages 1-14, November.
  54. Rakesh Kumar & Vibhuti Tripathi, 2022. "Green Advertising: Examining the Role of Celebrity’s Credibility Using SEM Approach," Global Business Review, International Management Institute, vol. 23(2), pages 440-459, April.
  55. Orhan Akisik & Graham Gal, 2014. "Financial performance and reviews of corporate social responsibility reports," Mathematical Methods of Operations Research, Springer;Gesellschaft für Operations Research (GOR);Nederlands Genootschap voor Besliskunde (NGB), vol. 25(3), pages 259-288, December.
  56. Pallavi Dogra & Rishi Raj Sharma, 2019. "Modelling the Effects of Financial Services Advertising on Financial Product Purchase: An Empirical Validation," Vision, , vol. 23(4), pages 418-431, December.
  57. Syrdal, Holly A. & Myers, Susan & Sen, Sandipan & Woodroof, Parker J. & McDowell, William C., 2023. "Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior," Journal of Business Research, Elsevier, vol. 163(C).
  58. Yeujun Yoon & Yating Fu & Jaewoo Joo, 2021. "Unintended CSR Violation Caused by Online Recommendation," Sustainability, MDPI, vol. 13(7), pages 1-14, April.
  59. Youngran Shin & Vinh V. Thai, 2015. "The Impact of Corporate Social Responsibility on Customer Satisfaction, Relationship Maintenance and Loyalty in the Shipping Industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(6), pages 381-392, November.
  60. Hsiao-Ching Lee & Chung-Yu Wang & Ruei-Sia Hong, 2013. "The factors influencing adolescents’ purchase intentions of state-of-the-art cell phones in Taiwan," Service Business, Springer;Pan-Pacific Business Association, vol. 7(4), pages 713-734, December.
  61. Anteneh Mulugeta Eyasu & Demoz Arefayne, 2020. "The effect of corporate social responsibility on banks’ competitive advantage: Evidence from Ethiopian lion international bank S.C," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1830473-183, January.
  62. Marek Pawlak & Grzegorz Zasuwa, 2011. "Influence of a Company’s Social Initiatives on the Consumer Attitude towards It. Results of Experimental Research," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 5(2), June.
  63. Selma Kadić-Maglajlić & Maja Arslanagić-Kalajdžić & Milena Micevski & Nina Michaelidou & Ekaterina Nemkova, 2017. "Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment," Journal of Business Ethics, Springer, vol. 141(2), pages 249-265, March.
  64. Tischer, Sven & Hildebrandt, Lutz, 2014. "Linking corporate reputation and shareholder value using the publication of reputation rankings," Journal of Business Research, Elsevier, vol. 67(5), pages 1007-1017.
  65. Justina Sidlauskiene & Yannick Joye & Vilte Auruskeviciene, 2023. "AI-based chatbots in conversational commerce and their effects on product and price perceptions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
  66. Farah Mastura Noor Azman & Zainol Bidin, 2015. "Factors Influencing Zakat Compliance Behavior on Saving," International Journal of Business and Social Research, LAR Center Press, vol. 5(1), pages 118-128, January.
  67. Wiwiek DIANAWATI & Dian AGUSTIA & Nisful LAILA, 2018. "The Influence of Corporate Social Responsibility (CSR) Disclosure on Firm Value with Stakeholder Reaction as the Mediation Variable," Expert Journal of Business and Management, Sprint Investify, vol. 6(2), pages 147-152.
  68. Bailey, Ainsworth Anthony, 2008. "Evaluating consumer response to EDLPs," Journal of Retailing and Consumer Services, Elsevier, vol. 15(3), pages 211-223.
  69. Karpinska-Krakowiak, Malgorzata, 2021. "Women are more likely to buy unknown brands than men: The effects of gender and known versus unknown brands on purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  70. Malshe, Avinash, 2010. "How is marketers' credibility construed within the sales-marketing interface?," Journal of Business Research, Elsevier, vol. 63(1), pages 13-19, January.
  71. Yu-Ping Wei & Shih-Han Huang, 2017. "Food traceability system as elevating good corporate social responsibility for fast-food restaurants," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1290891-129, January.
  72. Newell, Stephen J. & Goldsmith, Ronald E., 2001. "The development of a scale to measure perceived corporate credibility," Journal of Business Research, Elsevier, vol. 52(3), pages 235-247, June.
  73. Mostaque Ahmed Zebal & Anushe Zebal, 2020. "Success Factors of Local Retail Apparel Clothing Brands in a Southeast Asian Market," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(3), pages 1-52, September.
  74. Ahmad Aminu, Hamidu & Md. Harashid, Haron & Azlan, Amran, 2015. "Corporate Social Responsibility: A Review on definitions, core characteristics and theoretical perspectives," MPRA Paper 75040, University Library of Munich, Germany.
  75. Uhrich, Sebastian & Koenigstorfer, Joerg & Groeppel-Klein, Andrea, 2014. "Leveraging sponsorship with corporate social responsibility," Journal of Business Research, Elsevier, vol. 67(9), pages 2023-2029.
  76. A.M Dyg Affizzah & Fathan Soetrisno & Y Irma Yazreen & Winnie Nirau, 2019. "Malaysia Corporate Credibility Index: An Assesment," Journal of Public Administration and Governance, Macrothink Institute, vol. 9(3), pages 261-269, December.
  77. Yuhei Inoue & Aubrey Kent, 2014. "A Conceptual Framework for Understanding the Effects of Corporate Social Marketing on Consumer Behavior," Journal of Business Ethics, Springer, vol. 121(4), pages 621-633, June.
  78. Matthew Walker & Bob Heere & Milena Parent & Dan Drane, 2010. "Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions," Journal of Business Ethics, Springer, vol. 95(4), pages 659-680, September.
  79. Hardeep Chahal & Renu Bala, 2017. "CUSTEQUITY scale: Measurement and validation in Indian banking sector," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1336152-133, January.
  80. Yang Sun & Eunju Ko, 2016. "Influence of sustainable marketing activities on customer equity," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 26(3), pages 270-283, June.
  81. Janarthanan Balakrishnan & Pantea Foroudi, 2020. "Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 181-200, August.
  82. Ha Minh Tri, 2022. "Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 12(1), pages 92-107.
  83. Chang-Dae Ham & Jeesun Kim, 2019. "The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model," Journal of Business Ethics, Springer, vol. 158(2), pages 353-372, August.
  84. Farjana Chowdhury & Mohammad Islam & Mohammad Rana, 2016. "Investigating Factors Influencing Consumer Attitude toward SMS Advertising: An Empirical Study in Bangladesh," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(10), pages 233-233, September.
  85. Voss, Kevin E. & Mohan, Mayoor, 2016. "Corporate brand effects in brand alliances," Journal of Business Research, Elsevier, vol. 69(10), pages 4177-4184.
  86. Adnan Safi, 2013. "Corporate Social Responsibility and Consumer Behavior: A Study from Pakistan," Information Management and Business Review, AMH International, vol. 5(4), pages 194-202.
  87. Scott Connors & Stephen Anderson-MacDonald & Matthew Thomson, 2017. "Overcoming the ‘Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism Towards Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 145(3), pages 599-621, October.
  88. Joëlle Vanhamme & Bas Grobben, 2009. "“Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity," Journal of Business Ethics, Springer, vol. 85(2), pages 273-283, April.
  89. Lafferty, Barbara A., 2007. "The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility," Journal of Business Research, Elsevier, vol. 60(5), pages 447-453, May.
  90. Halder, Deepa & Pradhan, Debasis & Roy Chaudhuri, Himadri, 2021. "Forty-five years of celebrity credibility and endorsement literature: Review and learnings," Journal of Business Research, Elsevier, vol. 125(C), pages 397-415.
  91. Zhitan Feng & Abdullah Al Mamun & Mohammad Masukujjaman & Qing Yang, 2023. "Modeling the significance of advertising values on online impulse buying behavior," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-17, December.
  92. El Hedhli, Kamel & Zourrig, Haithem & Becheur, Imene, 2021. "Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  93. Jae-Bin Cha & Mi-Na Jo, 2019. "The Effect of the Corporate Social Responsibility of Franchise Coffee Shops on Corporate Image and Behavioral Intention," Sustainability, MDPI, vol. 11(23), pages 1-16, December.
  94. Izlem Gozukara & Osman Yildirim, 2015. "The Effect of Perceived Corporate Reputation of a Turkish University on Affective Commitment of Students," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(11), pages 78-93, November.
  95. Aradhna Krishna & Uday Rajan, 2009. "Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio," Management Science, INFORMS, vol. 55(9), pages 1469-1485, September.
  96. Voss, Kevin E. & Li, Ying Ying & Song, YoungOk Sunny, 2022. "Competing cues in brand alliance advertisements," Journal of Business Research, Elsevier, vol. 149(C), pages 476-493.
  97. Bahmanziari, Tammy & Odom, Marcus D. & Ugrin, Joseph C., 2009. "An experimental evaluation of the effects of internal and external e-Assurance on initial trust formation in B2C e-commerce," International Journal of Accounting Information Systems, Elsevier, vol. 10(3), pages 152-170.
  98. Moon Young Kang & Byungho Park, 2018. "Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator," Sustainability, MDPI, vol. 10(4), pages 1-14, April.
  99. Bartikowski, Boris & Walsh, Gianfranco & Beatty, Sharon E., 2011. "Culture and age as moderators in the corporate reputation and loyalty relationship," Journal of Business Research, Elsevier, vol. 64(9), pages 966-972, September.
  100. Xiaobei Liang & Xiaojuan Hu & Hu Meng, 2020. "Truly Sustainability or Hypocrisy: The Effects of Corporate Sustainable Orientation on Consumers’ Quality Perception and Trust Based on Evidence from China," Sustainability, MDPI, vol. 12(7), pages 1-20, March.
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