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Do Environmental CSR Initiatives Serve Organizations’ Legitimacy in the Oil Industry? Exploring Employees’ Reactions Through Organizational Identification Theory

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  • Kenneth Roeck

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  • Nathalie Delobbe

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Abstract

Little is known about employees’ responses to their organizations’ initiatives in corporate social responsibility (CSR). Academics have already identified a few outcomes regarding CSR’s impact on employees’ attitudes and behaviours; however, studies explaining the underlying mechanisms that drive employees’ favourable responses to CSR remain largely unexplored. Based on organizational identification (OI) theory, this study surveyed 155 employees of a petrochemical organization to better elucidate why, how and under which circumstances employees might positively respond to organizations’ CSR initiatives in the controversial oil industry sector. Findings first support that perceived CSR (i.e. environmental CSR) positively relates to employees’ OI which is known as an important antecedent of employees’ outcomes (Riketta, J Vocat Behavior, 66(2):358, 2005 ). Furthermore, results highlighted that the relationship between perceived CSR and employees’ OI is mediated by organizational trust. Finally, this study also revealed that some contingency factors such as employees’ attributions of self-centred motives to their organization’s investment in environmental issues can moderate the relationship between perceived CSR and organizational trust. Based on these findings, it is argued that CSR initiatives can support organizations’ efforts to maintain a strong relationship with their employees, and gain their support even in a controversial industry sector. Copyright Springer Science+Business Media Dordrecht 2012

Suggested Citation

  • Kenneth Roeck & Nathalie Delobbe, 2012. "Do Environmental CSR Initiatives Serve Organizations’ Legitimacy in the Oil Industry? Exploring Employees’ Reactions Through Organizational Identification Theory," Journal of Business Ethics, Springer, vol. 110(4), pages 397-412, November.
  • Handle: RePEc:kap:jbuset:v:110:y:2012:i:4:p:397-412 DOI: 10.1007/s10551-012-1489-x
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    References listed on IDEAS

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    1. S. Hansen & Benjamin Dunford & Alan Boss & R. Boss & Ingo Angermeier, 2011. "Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective," Journal of Business Ethics, Springer, vol. 102(1), pages 29-45, August.
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    3. C. Bhattacharya & Daniel Korschun & Sankar Sen, 2009. "Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives," Journal of Business Ethics, Springer, vol. 85(2), pages 257-272, April.
    4. Duygu Turker, 2009. "Measuring Corporate Social Responsibility: A Scale Development Study," Journal of Business Ethics, Springer, vol. 85(4), pages 411-427, April.
    5. Becker-Olsen, Karen L. & Cudmore, B. Andrew & Hill, Ronald Paul, 2006. "The impact of perceived corporate social responsibility on consumer behavior," Journal of Business Research, Elsevier, vol. 59(1), pages 46-53, January.
    6. Hae-Ryong Kim & Moonkyu Lee & Hyoung-Tark Lee & Na-Min Kim, 2010. "Corporate Social Responsibility and Employee–Company Identification," Journal of Business Ethics, Springer, vol. 95(4), pages 557-569, September.
    7. Duygu Turker, 2009. "How Corporate Social Responsibility Influences Organizational Commitment," Journal of Business Ethics, Springer, vol. 89(2), pages 189-204, October.
    8. Lafferty, Barbara A. & Goldsmith, Ronald E., 1999. "Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad," Journal of Business Research, Elsevier, vol. 44(2), pages 109-116, February.
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    Citations

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    Cited by:

    1. Edmund Byrne, 2014. "Towards Enforceable Bans on Illicit Businesses: From Moral Relativism to Human Rights," Journal of Business Ethics, Springer, vol. 119(1), pages 119-130, January.
    2. repec:gam:jsusta:v:9:y:2017:i:11:p:1992-:d:117103 is not listed on IDEAS
    3. Inyong Shin & Won-Moo Hur & Seongho Kang, 2016. "Employees’ Perceptions of Corporate Social Responsibility and Job Performance: A Sequential Mediation Model," Sustainability, MDPI, Open Access Journal, vol. 8(5), pages 1-12, May.
    4. Corinne Post & Noushi Rahman & Cathleen McQuillen, 2015. "From Board Composition to Corporate Environmental Performance Through Sustainability-Themed Alliances," Journal of Business Ethics, Springer, vol. 130(2), pages 423-435, August.
    5. Gatignon-Turnau, Anne-Laure & Mignonac, Karim, 2015. "(Mis)Using employee volunteering for public relations: Implications for corporate volunteers' organizational commitment," Journal of Business Research, Elsevier, vol. 68(1), pages 7-18.
    6. Clay Dibrell & Justin Craig & Jaemin Kim & Aaron Johnson, 2015. "Establishing How Natural Environmental Competency, Organizational Social Consciousness, and Innovativeness Relate," Journal of Business Ethics, Springer, pages 591-605.
    7. Mignon Halderen & Mamta Bhatt & Guido A. J. M. Berens & Tom J. Brown & Cees Riel, 2016. "Managing Impressions in the Face of Rising Stakeholder Pressures: Examining Oil Companies’ Shifting Stances in the Climate Change Debate," Journal of Business Ethics, Springer, pages 567-582.
    8. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Journal of Business Ethics, Springer, vol. 125(4), pages 563-580, December.
    9. Ana Isabel Segovia-San-Juan & Irene Saavedra & Victoria Fernández-de-Tejada, 2017. "Analyzing Disability in Socially Responsible Companies," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 130(2), pages 617-645, January.
    10. repec:gam:jsusta:v:8:y:2016:i:5:p:493:d:70474 is not listed on IDEAS
    11. repec:kap:jbuset:v:143:y:2017:i:4:d:10.1007_s10551-016-3073-2 is not listed on IDEAS

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