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Measuring the impact of positive and negative word of mouth on brand purchase probability

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  1. Katarzyna Maciejowska & Arkadiusz Jedrzejewski & Anna Kowalska-Pyzalska & Katarzyna Sznajd-Weron & Rafal Weron, 2015. "Two faces of word-of-mouth: Understanding the impact of social interactions on demand curves for innovative products," HSC Research Reports HSC/15/09, Hugo Steinhaus Center, Wroclaw University of Technology.
  2. Liu, Ran & Ford, John B. & Zhang, Weiyong & Bonnici, Joseph, 2023. "Reappraising the roles of review valence and conflict in online relationships," Journal of Business Research, Elsevier, vol. 167(C).
  3. Passos, Gisèle, 2013. "La vengeance du consommateur insatisfait sur Internet et l'effet sur les attitudes des autres consommateurs," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/11827 edited by Le Nagard, Emmanuelle.
  4. Relling, Marleen & Schnittka, Oliver & Sattler, Henrik & Johnen, Marius, 2016. "Each can help or hurt: Negative and positive word of mouth in social network brand communities," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 42-58.
  5. Heejae Shin & Wirawan Dahana, 2017. "Asymmetric Persuasive Effects of Gain- and Loss-related Messages in Electronic Word of Mouth," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(12), pages 1-82, November.
  6. Agnieszka Zablocki & Bodo Schlegelmilch & Michael J. Houston, 2019. "How valence, volume and variance of online reviews influence brand attitudes," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 61-77, June.
  7. East, Robert & Uncles, Mark D. & Romaniuk, Jenni & Hand, Chris, 2014. "The decay of positive and negative word of mouth after product experience," Australasian marketing journal, Elsevier, vol. 22(4), pages 350-355.
  8. Sanchez-Ruiz Lidia & Blanco Beatriz & Kyguolienė Asta, 2018. "A Theoretical Overview of the Stockout Problem in Retail: from Causes to Consequences," Management of Organizations: Systematic Research, Sciendo, vol. 79(1), pages 103-116, June.
  9. Leann E. Caudill & Dalia L. Diab, 2020. "Digital Word of Mouth and Organizational Attraction: Focusing on Message Characteristics and Time," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 170-180, August.
  10. Ayalla Ruvio & Richard P. Bagozzi & G. Tomas M. Hult & Richard Spreng, 2020. "Consumer arrogance and word-of-mouth," Journal of the Academy of Marketing Science, Springer, vol. 48(6), pages 1116-1137, November.
  11. Rong, Jia & Vu, Huy Quan & Law, Rob & Li, Gang, 2012. "A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining," Tourism Management, Elsevier, vol. 33(4), pages 731-740.
  12. Kim, Jikyung (Jeanne) & Dong, Hang & Choi, Jeonghye & Chang, Sue Ryung, 2022. "Sentiment change and negative herding: Evidence from microblogging and news," Journal of Business Research, Elsevier, vol. 142(C), pages 364-376.
  13. Dhaoui, Chedia & Webster, Cynthia M., 2021. "Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 155-175.
  14. Sofie Bitter & Sonja Grabner-Kräuter, 2016. "Consequences of customer engagement behavior: when negative Facebook posts have positive effects," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 219-231, August.
  15. Baumeister, Stefan & Nyrhinen, Jussi & Kemppainen, Tiina & Wilska, Terhi-Anna, 2022. "Does airlines’ eco-friendliness matter? Customer satisfaction towards an environmentally responsible airline," Transport Policy, Elsevier, vol. 128(C), pages 89-97.
  16. Wang, Fang & Du, Zhao & Wang, Shan, 2023. "Information multidimensionality in online customer reviews," Journal of Business Research, Elsevier, vol. 159(C).
  17. David Eberle & Guido Berens & Ting Li, 2013. "The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation," Journal of Business Ethics, Springer, vol. 118(4), pages 731-746, December.
  18. Arghya Ray & Lan Ma, 2021. "Operational Changes and Performance Outcomes: Analysis on Hotels of Five Asia–Pacific Countries," International Journal of Global Business and Competitiveness, Springer, vol. 16(1), pages 77-88, December.
  19. Nguyen, Cathy & Romaniuk, Jenni, 2013. "Factors moderating the impact of word of mouth for TV and film broadcasts," Australasian marketing journal, Elsevier, vol. 21(1), pages 25-29.
  20. Baxendale, Shane & Macdonald, Emma K. & Wilson, Hugh N., 2015. "The Impact of Different Touchpoints on Brand Consideration," Journal of Retailing, Elsevier, vol. 91(2), pages 235-253.
  21. Olga Untilov & Stéphane Ganassali, 2020. "Product‐harm science communication: The halo effect and its moderators," Post-Print hal-02957579, HAL.
  22. Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "A study on China's time-honored catering brands: Achieving new inheritance of traditional brands," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  23. Daniel Kaimann & Joe Cox, 2014. "The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry," Working Papers Dissertations 13, Paderborn University, Faculty of Business Administration and Economics.
  24. Vilma Luoma-aho & María José Canel & Juho Hakola, 2021. "Public sector reputation and netpromoter score," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(3), pages 419-446, September.
  25. Mecredy, Philip & Wright, Malcolm J. & Feetham, Pamela, 2018. "Are promoters valuable customers? An application of the net promoter scale to predict future customer spend," Australasian marketing journal, Elsevier, vol. 26(1), pages 3-9.
  26. Raassens, N. & Haans, Hans, 2017. "NPS and online WOM investigating the relationship between customers’ promoter scores and eWOM behavior," Other publications TiSEM 931e7761-7c6e-40ee-8976-2, Tilburg University, School of Economics and Management.
  27. Kristiina Herold & Anssi Tarkiainen & Sanna Sundqvist, 2016. "How the source of word-of-mouth influences information processing in the formation of brand attitudes," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 26(1), pages 64-85, January.
  28. Hun Kim & Byenghee Chang, 2020. "A Study on the Effects of Crowdfunding Values on the Intention to Visit Local Festivals: Focusing on Mediating Effects of Perceived Risk and e-WOM," Sustainability, MDPI, vol. 12(8), pages 1-19, April.
  29. Ana B. Casado-Díaz & Leonor M. Pérez-Naranjo & Ricardo Sellers-Rubio, 2017. "Aggregate consumer ratings and booking intention: the role of brand image," Service Business, Springer;Pan-Pacific Business Association, vol. 11(3), pages 543-562, September.
  30. Ali Rfieda, 2013. "Investigating Factors that affecting the Continued use of Internet Banking: Case Study of Libya," Information Management and Business Review, AMH International, vol. 5(7), pages 313-323.
  31. Radka Kubalová & Martin Klepek, 2022. "Brand Presence in Decision-Making Involving Decoys," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 34(1), pages 9-24.
  32. Talwar, Manish & Talwar, Shalini & Kaur, Puneet & Islam, A.K.M. Najmul & Dhir, Amandeep, 2021. "Positive and negative word of mouth (WOM) are not necessarily opposites: A reappraisal using the dual factor theory," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  33. Zeng, Guojun & Cao, Xinning & Lin, Zhibin & Xiao, Sarah H., 2020. "When online reviews meet virtual reality: Effects on consumer hotel booking," Annals of Tourism Research, Elsevier, vol. 81(C).
  34. Philipp Wunderlich & Andreas Größler & Nicole Zimmermann & Jac A. M. Vennix, 2014. "Managerial influence on the diffusion of innovations within intra-organizational networks," System Dynamics Review, System Dynamics Society, vol. 30(3), pages 161-185, July.
  35. Espérance Zossou & Rose Fiamohe & Simple Davo Vodouhe & Matty Demont, 2022. "Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin," Journal of Agricultural Economics, Wiley Blackwell, vol. 73(3), pages 806-825, September.
  36. Della Lena, Sebastiano & Timming, Andrew R., 2023. "Why do consumers prefer one brand over another? The economics and sociology of brand competitiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  37. Donthu, Naveen & Reinartz, Werner & Kumar, Satish & Pattnaik, Debidutta, 2021. "A retrospective review of the first 35 years of the International Journal of Research in Marketing," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 232-269.
  38. Ifie, Kemefasu & Simintiras, Antonis C. & Dwivedi, Yogesh & Mavridou, Vasileia, 2018. "How service quality and outcome confidence drive pre-outcome word-of-mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 214-221.
  39. Peluso, Alessandro M. & Bonezzi, Andrea & De Angelis, Matteo & Rucker, Derek D., 2017. "Compensatory word of mouth: Advice as a device to restore control," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 499-515.
  40. László Kovács, 2019. "Insights from Brand Associations: Alcohol Brands and Automotive Brands in the Mind of the Consumer," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 31(1), pages 97-121.
  41. Shim Jaehu & Bliemel Martin, 2018. "Ignition of New Product Diffusion in Entrepreneurship: An Agent-Based Approach," Entrepreneurship Research Journal, De Gruyter, vol. 8(2), pages 1-17, March.
  42. Helen Arce Salazar & Leon Oerlemans, 2016. "Do We Follow the Leader or the Masses? Antecedents of the Willingness to Pay Extra for Eco-Products," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(2), pages 286-314, July.
  43. Olga Untilov & Stéphane Ganassali, 2020. "Product‐harm science communication: The halo effect and its moderators," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(3), pages 1002-1027, September.
  44. Kick, Markus, 2015. "Social Media Research: A Narrative Review," EconStor Preprints 182506, ZBW - Leibniz Information Centre for Economics.
  45. Pescher, Christian & Reichhart, Philipp & Spann, Martin, 2014. "Consumer Decision-making Processes in Mobile Viral Marketing Campaigns," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 43-54.
  46. Yap, Kenneth B. & Soetarto, Budi & Sweeney, Jillian C., 2013. "The relationship between electronic word-of-mouth motivations and message characteristics: The sender’s perspective," Australasian marketing journal, Elsevier, vol. 21(1), pages 66-74.
  47. Farah, Maya F. & Ramadan, Zahy B., 2020. "Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  48. Kopalle, Praveen K. & Lehmann, Donald R., 2015. "The Truth Hurts: How Customers May Lose From Honest Advertising," International Journal of Research in Marketing, Elsevier, vol. 32(3), pages 251-262.
  49. Andrew E. Wilson & Michael D. Giebelhausen & Michael K. Brady, 2017. "Negative word of mouth can be a positive for consumers connected to the brand," Journal of the Academy of Marketing Science, Springer, vol. 45(4), pages 534-547, July.
  50. Rybaczewska, Maria & Sparks, Leigh & Sułkowski, Šukasz, 2020. "Consumers’ purchase decisions and employer image," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  51. Marcello Risitano & Rosaria Romano & Annarita Sorrentino & Michele Quintano, 2017. "Evaluating tourist behaviour in sport mega-events through a structural equation model," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(3), pages 101-126.
  52. Malek Simon Grimm & Ralf Wagner, 2021. "Intra-brand image confusion: effects of assortment width on brand image perception," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 446-463, July.
  53. Sebastian Schneider & Frank Huber, 2022. "You paid what!? Understanding price-related word-of-mouth and price perception among opinion leaders and innovators," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(1), pages 64-80, February.
  54. Nguyen, Cathy & Romaniuk, Jenni, 2014. "Pass it on: A framework for classifying the content of word of mouth," Australasian marketing journal, Elsevier, vol. 22(2), pages 117-124.
  55. Vanhouche, Wouter & Alba, Joseph W., 2009. "Generalizing from negative experiences," International Journal of Research in Marketing, Elsevier, vol. 26(3), pages 238-244.
  56. Hou, Rui & Wu, Jiawen & Du, Helen S., 2017. "Customer social network affects marketing strategy: A simulation analysis based on competitive diffusion model," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 469(C), pages 644-653.
  57. Ting Fan & Bo Pu & Samart Powpaka & Liaogang Hao, 2019. "The Impact of Disaster of a National Airline on the Nation’s Tourism: An Empirical Investigation," Sustainability, MDPI, vol. 11(5), pages 1-20, February.
  58. McLelland, Melinda A. & Foster, Jamye, 2015. "Reactions of the jilted consumer," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 53-60.
  59. Lim, Weng Marc & Ahmed, Pervaiz Khalid & Ali, Md Yunus, 2022. "Giving electronic word of mouth (eWOM) as a prepurchase behavior: The case of online group buying," Journal of Business Research, Elsevier, vol. 146(C), pages 582-604.
  60. Mohammadreza Zolfagharian & Bob Walrave & A. Georges L. Romme & Rob Raven, 2020. "Toward the Dynamic Modeling of Transition Problems: The Case of Electric Mobility," Sustainability, MDPI, vol. 13(1), pages 1-23, December.
  61. Williams, Martin & Buttle, Francis, 2011. "The Eight Pillars of WOM management: Lessons from a multiple case study," Australasian marketing journal, Elsevier, vol. 19(2), pages 85-92.
  62. Uncles, Mark D. & East, Robert & Lomax, Wendy, 2010. "Market share is correlated with word-of-mouth volume," Australasian marketing journal, Elsevier, vol. 18(3), pages 145-150.
  63. Koch, Oliver Francis & Benlian, Alexander, 2015. "Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals," Journal of Interactive Marketing, Elsevier, vol. 32(C), pages 37-52.
  64. Philp, Matthew & Ashworth, Laurence, 2020. "I should have known better!: When firm-caused failure leads to self-image concerns and reduces negative word-of-mouth," Journal of Business Research, Elsevier, vol. 116(C), pages 283-293.
  65. Hang Nguyen & Roger Calantone & Ranjani Krishnan, 2020. "Influence of Social Media Emotional Word of Mouth on Institutional Investors’ Decisions and Firm Value," Management Science, INFORMS, vol. 66(2), pages 887-910, February.
  66. Joaquin Sanchez & Carmen Abril & Michael Haenlein, 2020. "Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 270-287, March.
  67. Claus, Bart & Geyskens, Kelly & Millet, Kobe & Dewitte, Siegfried, 2012. "The referral backfire effect: The identity-threatening nature of referral failure," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 370-379.
  68. Michael Marcin Kunz & Ulrich Bretschneider & Max Erler & Jan Marco Leimeister, 2017. "An empirical investigation of signaling in reward-based crowdfunding," Electronic Commerce Research, Springer, vol. 17(3), pages 425-461, September.
  69. Ray, Arghya & Bala, Pradip Kumar & Rana, Nripendra P., 2021. "Exploring the drivers of customers’ brand attitudes of online travel agency services: A text-mining based approach," Journal of Business Research, Elsevier, vol. 128(C), pages 391-404.
  70. David B. Dose & Gianfranco Walsh & Sharon E. Beatty & Ralf Elsner, 2019. "Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 438-459, May.
  71. Koji Ishida & Lisa Slevitch & Katia Siamionava, 2016. "The Effects of Traditional and Electronic Word-of-Mouth on Destination Image: A Case of Vacation Tourists Visiting Branson, Missouri," Administrative Sciences, MDPI, vol. 6(4), pages 1-17, September.
  72. Goyal Vinay, 2019. "Brand Image and its Determinants: A Stochastic Frontier Approach Analysis," Review of Marketing Science, De Gruyter, vol. 17(1), pages 1-22, June.
  73. Daniel Kaimann & Joe Cox, 2014. "The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry," Working Papers CIE 84, Paderborn University, CIE Center for International Economics.
  74. Abdullah Mohammad Al-Hersh & Abdelmo'ti Suleiman Aburoub & Abdalelah S. Saaty, 2014. "The Impact of Customer Relationship Marketing on Customer Satisfaction of the Arab Bank Services," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(5), pages 67-100, May.
  75. Jacob, Céline & Guéguen, Nicolas & Martin, Angélique & Boulbry, Gaëlle, 2011. "Retail salespeople's mimicry of customers: Effects on consumer behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 18(5), pages 381-388.
  76. Khalil-ur-Rehman & Mohammad Adnan & Naveed Ahmad & Miklas Scholz & Muhammad Khalique & Rana Tahir Naveed & Heesup Han, 2021. "Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels," IJERPH, MDPI, vol. 18(17), pages 1-17, August.
  77. Moldovan, Sarit & Goldenberg, Jacob & Chattopadhyay, Amitava, 2011. "The different roles of product originality and usefulness in generating word-of-mouth," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 109-119.
  78. Takumi Kato, 2022. "Rating valence versus rating distribution: perceived helpfulness of word of mouth in e-commerce," SN Business & Economics, Springer, vol. 2(11), pages 1-24, November.
  79. Zhang, Yuchi & Moe, Wendy W. & Schweidel, David A., 2017. "Modeling the role of message content and influencers in social media rebroadcasting," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 100-119.
  80. Adrian Gheorghe Zugravu & Maria Magdalena Turek Rahoveanu & Adrian Turek Rahoveanu & Mohamed S. Khalel & Mostafa Abdel Rahman Ibrahim, 2016. "The Perception of Aquaponics Products in Romania," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 525-530.
  81. Bogomolova, Svetlana & Anesbury, Zachary & Lockshin, Larry & Kapulski, Natasha & Bogomolov, Tim, 2019. "Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 121-129.
  82. Koller, Monika & Floh, Arne & Zauner, Alexander & Rusch, Thomas, 2013. "Persuasibility and the self – Investigating heterogeneity among consumers," Australasian marketing journal, Elsevier, vol. 21(2), pages 94-104.
  83. Nejad, Mohammad G. & Amini, Mehdi & Sherrell, Daniel L., 2016. "The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 656-673.
  84. Hyun S. Shin & Dominique M. Hanssens & Kyoo il Kim, 2016. "The role of online buzz for leader versus challenger brands: the case of the MP3 player market," Electronic Commerce Research, Springer, vol. 16(4), pages 503-528, December.
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