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A Theoretical Overview of the Stockout Problem in Retail: from Causes to Consequences

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  • Sanchez-Ruiz Lidia

    (PhD, assistant professor at Business and Management Department, Faculty of Economics and Management, University of Cantabria, Spain.; Facultad CCEE y Empresariales, Av. Los Castros s/n, 39005, Santander, Cantabria, Spain. Phone: +34942201061.)

  • Blanco Beatriz

    (PhD, associate professor at Business and Management Department, Faculty of Economics and Management, University of Cantabria, Spain.; Facultad CCEE y Empresariales, Av. Los Castros s/n, 39005, Santander, Cantabria, Spain. Phone: +34942201897.)

  • Kyguolienė Asta

    (PhD, associate professor at Marketing Department, Faculty of Economics and Management, Vytautas Magnus University, Lithuania.; K. Donelaičio str. 58, LT-44248, Kaunas, Lithuania. Phone: +370 37 327856.)

Abstract

Due to the relevance of stockouts in the retail sector together with their significantly negative effect both on retail and the whole supply chain, this paper offers a theoretical review of the stockout definition, rates, its main causes and consequences.

Suggested Citation

  • Sanchez-Ruiz Lidia & Blanco Beatriz & Kyguolienė Asta, 2018. "A Theoretical Overview of the Stockout Problem in Retail: from Causes to Consequences," Management of Organizations: Systematic Research, Sciendo, vol. 79(1), pages 103-116, June.
    • Handle: RePEc:vrs:morgsr:v:79:y:2018:i:1:p:103-116:n:7
    DOI: 10.1515/mosr-2018-0007
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    References listed on IDEAS

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    1. Daniel Corsten & Thomas Gruen, 2005. "On Shelf Availability: An Examination of the Extent, the Causes, and the Efforts to Address Retail Out-of-Stocks," Springer Books, in: Georgios J. Doukidis & Adam P. Vrechopoulos (ed.), Consumer Driven Electronic Transformation, pages 131-149, Springer.
    2. Fitzsimons, Gavan J, 2000. "Consumer Response to Stockouts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(2), pages 249-266, September.
    3. Helm, Roland & Hegenbart, Thomas, 2011. "Costumer reactions to real out-of-stocks," University of Regensburg Working Papers in Business, Economics and Management Information Systems 458, University of Regensburg, Department of Economics.
    4. East, Robert & Hammond, Kathy & Lomax, Wendy, 2008. "Measuring the impact of positive and negative word of mouth on brand purchase probability," International Journal of Research in Marketing, Elsevier, vol. 25(3), pages 215-224.
    5. BREUGELMANS, Els & CAMPO, Katia & GIJSBRECHTS, Els, 2005. "Opportunities for active stock-out management in online stores: The impact of the stock-out policy on online stock-out reactions," Working Papers 2005005, University of Antwerp, Faculty of Business and Economics.
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