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Nudging farmers to sign agri-environmental contracts: the effects of a collective bonus

Author

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  • Laure Kuhfuss

    (Department of Geography and Sustainable Development, University of St. Andrews)

  • Raphaële Préget

    (INRA, UMR 1135 LAMETA, F-34000 Montpellier, France)

  • Sophie Thoyer

    (Montpellier SupAgro, UMR 1135 LAMETA, F-34000 Montpellier, France)

  • Nick Hanley

    (Department of Geography and Sustainable Development, University of St. Andrews)

Abstract

Using a choice experiment, this paper shows that the introduction of a conditional collective bonus in an agri-environmental scheme (AES) can improve farmers’ participation and increase land enrolment for lower overall budgetary costs. This monetary bonus is paid per hectare of enrolled land in addition to the usual agri-environmental payment if a given threshold is reached in terms of farmers’ participation in the region or catchment of interest. Using a choice experiment, we estimate the preferences of wine growers in the South of France for such a bonus. We show that it contributes to increased expectations of farmers on others’ participation, therefore changing the pro-environmental social norm and initiating group dynamics towards the adoption of less pesticide-intensive farming practices over time.

Suggested Citation

  • Laure Kuhfuss & Raphaële Préget & Sophie Thoyer & Nick Hanley, 2015. "Nudging farmers to sign agri-environmental contracts: the effects of a collective bonus," Discussion Papers in Environment and Development Economics 2015-06, University of St. Andrews, School of Geography and Sustainable Development.
  • Handle: RePEc:sss:wpaper:2015-06
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    Cited by:

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    2. Laure Kuhfuss & Raphaële Préget & Sophie Thoyer & Nick Hanley & Philippe Le Coent & Mathieu Désolé, 2016. "Nudges, Social Norms, and Permanence in Agri-environmental Schemes," Land Economics, University of Wisconsin Press, vol. 92(4), pages 641-655.
    3. Villanueva, Anastasio J. & Glenk, Klaus & Rodriguez-Entrena, M., 2016. "Serial non-participation and ecosystem services providers’ preferences towards incentive-based schemes," 90th Annual Conference, April 4-6, 2016, Warwick University, Coventry, UK 236348, Agricultural Economics Society.
    4. Massfeller, Anna & Meraner, Manuela & Hüttel, Silke & Uehleke, Reinhard, 2021. "Farmers' Acceptance of Result-Based Agri-Environmental Schemes - Insights from a Case Study in North Rhine-Westphalia," 2021 Conference, August 17-31, 2021, Virtual 315148, International Association of Agricultural Economists.
    5. Nguyen, Chi & Latacz-Lohmann, Uwe & Hanley, Nick & Schilizzi, Steven & Iftekhar, Sayed, 2022. "Spatial Coordination Incentives for landscape-scale environmental management: A systematic review," Land Use Policy, Elsevier, vol. 114(C).
    6. Schreiner, Julia Anette, 2018. "Saving the breeds: German Farmers’ preferences for Endangered Dairy Breed conservation programs," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276866, International European Forum on System Dynamics and Innovation in Food Networks.
    7. Uwe Latacz-Lohmann & Gunnar Breustedt, 2019. "Using choice experiments to improve the design of agri-environmental schemes," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 46(3), pages 495-528.
    8. Villamayor-Tomas, Sergio & Sagebiel, Julian & Olschewski, Roland, 2019. "Bringing the neighbors in: A choice experiment on the influence of coordination and social norms on farmers’ willingness to accept agro-environmental schemes across Europe," Land Use Policy, Elsevier, vol. 84(C), pages 200-215.

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    More about this item

    Keywords

    payment for environmental services; choice experiment; collective incentive; agri-environmental schemes; social norm; behaviour;
    All these keywords.

    JEL classification:

    • Q15 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Land Ownership and Tenure; Land Reform; Land Use; Irrigation; Agriculture and Environment
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • Q25 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Water
    • Q28 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Government Policy
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling

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