Confirming the Price Effects of Private Labels Development
We study the price response of national brands to the development of private labels. We use monthly data from a consumer survey reporting their purchases for 218 food products. We show that when private labels have a significant effect on national brands prices (144 cases over 218), that is positive (89%). We also show that the increase in the prices of national brand products is explained by a strategy of product differentiation. Finally, price reaction of national brands differs with the type of private labels they are facing. This paper confirms, on a larger number of products, previous empirical results.
(This abstract was borrowed from another version of this item.)
|Date of creation:||Jul 2005|
|Publication status:||Published in Review of Industrial Organization, vol. 33, n°1, août 2008, p. 1-22.|
|Contact details of provider:|| Postal: Manufacture des Tabacs, Aile Jean-Jacques Laffont, 21 Allée de Brienne, 31000 TOULOUSE|
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- Bontemps Christophe & Orozco Valerie & Réquillart Vincent & Trevisiol Audrey, 2005.
"Price Effects of Private Label Development,"
Journal of Agricultural & Food Industrial Organization,
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