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How do travellers respond to health and environmental policies to reduce air pollution?


  • Caroline Orset


Despite the various measures taken to reduce air pollution in France, the French continue to use high emitting vehicles. We propose to evaluate the traveller's willingness to pay (WTP) for four means of transport: two high emitting vehicles (taxi diesel and personal diesel car) and two low-emission vehicles (rented electric vehicle and public transport). We get that individuals prefer personal cars. We propose different health and environmental policies to encourage people to adopt low-emission vehicles. Successive messages revealing the effects of air pollution on health and the environment are provided to individuals in a different order. We find that the information and order of information affect the WTP of individuals. This information campaign increases demand for low-emission vehicles, but demand for high emitting vehicles is somewhat affected. Indeed, individuals prefer to ignore information, they behave as in the theory of the tragedy of the commons. We then propose a system of tax subsidies and a standard subsidy system. These two policies drive individuals to switch from high emitting vehicles to low-emission vehicles. The regulator will have to choose between an incentive intervention (with a system of tax subsidies) and a coercive intervention (with a standard subsidy system).

Suggested Citation

  • Caroline Orset, 2017. "How do travellers respond to health and environmental policies to reduce air pollution?," Working Papers 2017/02, INRA, Economie Publique.
  • Handle: RePEc:apu:wpaper:2017/02

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    References listed on IDEAS

    1. Sophie Chemarin & Caroline Orset, 2011. "Innovation and Information Acquisition under Time Inconsistency and Uncertainty," The Geneva Risk and Insurance Review, Palgrave Macmillan;International Association for the Study of Insurance Economics (The Geneva Association), vol. 36(2), pages 132-173, December.
    2. Jayson L. Lusk, 2003. "Effects of Cheap Talk on Consumer Willingness-to-Pay for Golden Rice," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(4), pages 840-856.
    3. Montag, Josef, 2015. "The simple economics of motor vehicle pollution: A case for fuel tax," Energy Policy, Elsevier, vol. 85(C), pages 138-149.
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    6. Agostini, Claudio A. & Jiménez, Johanna, 2015. "The distributional incidence of the gasoline tax in Chile," Energy Policy, Elsevier, vol. 85(C), pages 243-252.
    7. Sun, Chuanwang & Yuan, Xiang & Yao, Xin, 2016. "Social acceptance towards the air pollution in China: Evidence from public's willingness to pay for smog mitigation," Energy Policy, Elsevier, vol. 92(C), pages 313-324.
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    10. Kotchen, Matthew J. & Boyle, Kevin J. & Leiserowitz, Anthony A., 2013. "Willingness-to-pay and policy-instrument choice for climate-change policy in the United States," Energy Policy, Elsevier, vol. 55(C), pages 617-625.
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    More about this item


    Air Pollution; Information campaign; Mean of transport; Standard-subsidy system; Tax-subsidy system; Traveller's willingness to pay;
    All these keywords.

    JEL classification:

    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling
    • H23 - Public Economics - - Taxation, Subsidies, and Revenue - - - Externalities; Redistributive Effects; Environmental Taxes and Subsidies
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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