Consumer Willingness to Pay for Breads Marketed as "Low-Carbohydrate"
Bread producers are taking advantage of healthy feeding habits by developing new "low carbohydrate" products to entice customers. These low carbohydrate breads are generally more expensive than conventional types. This study tests the hypothesis that consumers are willing to pay higher premium for "low carbohydrate" breads at various locations and markets. We use retail data in a hedonic pricing framework to estimate the premium paid for the "low carbohydrate" attribute of bread. Results show that the implicit price of the "low carbohydrate" attribute of bread ranges from about 0.06¢ to 1.1¢ per gram, reflecting the amount consumers are willing to pay above the price of conventional bread.
|Date of creation:||2005|
|Date of revision:|
|Contact details of provider:|| Postal: |
Phone: (414) 918-3190
Fax: (414) 276-3349
Web page: http://www.aaea.org
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Ty Feldkamp & Ted C. Schroeder, 2004.
"Experimental Auction Procedure: Impact on Valuation of Quality Differentiated Goods,"
American Journal of Agricultural Economics,
Agricultural and Applied Economics Association, vol. 86(2), pages 389-405.
- Jayson Lusk & Ted Schroeder & Ty Feldkamp, 2004. "Experimental auction procedure: Impact on valuation of quality differentiated goods," Artefactual Field Experiments 00097, The Field Experiments Website.
- Mancino, Lisa & Lin, Biing-Hwan & Ballenger, Nicole, 2003. "The Role Of Economics In Eating Choices And Weight Outcomes," Agricultural Information Bulletins 33781, United States Department of Agriculture, Economic Research Service.
- F Alpizar & F Carlsson & P Martinsson, 2003.
"Using Choice Experiments for Non-Market Valuation,"
Economic Issues Journal Articles,
Economic Issues, vol. 8(1), pages 83-110, March.
- Alpizar, Francisco & Carlsson, Fredrik & Martinsson, Peter, 2001. "Using Choice Experiments for Non-Market Valuation," Working Papers in Economics 52, University of Gothenburg, Department of Economics.
- Peter Martinsson, 2002. "Using Choice Experiments for Non-Market Valuation," EEPSEA Special and Technical Paper sp200205t2, Economy and Environment Program for Southeast Asia (EEPSEA), revised May 2002.
- Maguire, Kelly B. & Owens, Nicole N. & Simon, Nathalie B., 2004. "The Price Premium for Organic Babyfood: A Hedonic Analysis," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(01), April.
- Grossman, Michael, 1972. "On the Concept of Health Capital and the Demand for Health," Journal of Political Economy, University of Chicago Press, vol. 80(2), pages 223-55, March-Apr.
- Lusk,Jayson L. & Shogren,Jason F., 2007.
Cambridge University Press, number 9780521671248.
- repec:feb:artefa:0069 is not listed on IDEAS
- Brooker, John R. & Terry, Danny E. & Eastwood, David B., 1986. "Hedonic Pricing Of Food Items Based On Nutritive Attributes," Journal of Food Distribution Research, Food Distribution Research Society, vol. 17(1), February.
- Stiegert, Kyle W. & Blanc, Jean-Pierre, 1997. "Japanese Demand For Wheat Protein Quantity And Quality," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 22(01), July.
- Nayga, Rodolfo M., Jr., 1998. "Consumer Characteristics Associated With Low Fat, Low Cholesterol Foods," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 1(01).
- Samikwa, Duncan D. & Brorsen, B. Wade & Sanders, Larry D., 1998. "Hedonic Prices Of Malawi Burley Tobacco," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 1(01).
- Kantor, Linda Scott, 1998. "A Dietary Assessment of the U.S. Food Supply: Comparing Per Capita Food Consumption with Food Guide Pyramid Serving Recommendations," Agricultural Economics Reports 34079, United States Department of Agriculture, Economic Research Service.
When requesting a correction, please mention this item's handle: RePEc:ags:aaea05:19428. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If references are entirely missing, you can add them using this form.