Consumer proximity and brand loyalty in craft soda marketing: A case study of Ale‐8‐One
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DOI: 10.1002/agr.21661
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- Yiming Zhong & Shukun Tang & Mei Lan, 2023. "Research on the Inheritance Path and the Branding Inheritance Model of Traditional Crafts," Sustainability, MDPI, vol. 15(7), pages 1-21, March.
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