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Product differentiation and film-programming choice: do first-run movie theatres show the same films?

  • Darlene Chisholm

    ()

  • Margaret McMillan
  • George Norman

We present an empirical analysis of product differentiation using a new dynamic panel data set on film programming choice in a major U.S. metropolitan motion-pictures exhibition market. Using these data, we compute two measures of film programming choice which allow us to investigate the determinants of strategic product differentiation in a multi-characteristics space. Our evidence is consistent with the idea that the degree of product differentiation between theatre pairs reflects a balance between strategic concerns and contractual constraints. Similarity in one dimension is offset by differentiation in others. Finally, we find that ownership matters: theatres under common ownership make more similar programming choices than theatres with different owners.

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File URL: http://hdl.handle.net/10.1007/s10824-010-9118-y
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Article provided by Springer in its journal Journal of Cultural Economics.

Volume (Year): 34 (2010)
Issue (Month): 2 (May)
Pages: 131-145

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Handle: RePEc:kap:jculte:v:34:y:2010:i:2:p:131-145
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