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Distribution conventionality in the movie sector: an econometric analysis of cinema supply

  • Alan Collins

    (Department of Economics, University of Portsmouth, Portsmouth, UK)

  • Antonello E. Scorcu

    (Department of Economics, University of Bologna, Bologna, Italy)

  • Roberto Zanola

    (Department of Public Policy and Public Choice, University of Eastern Piedmont, Turin, Italy)

This paper empirically analyzes the impact of several factors on a 'conventionality index (CI)' in the specific context of the cinema exhibition sector. To our knowledge, it is the first time that a standard CI has been constructed for this purpose. Econometric analysis of the determinants of variation in this index provides decision-makers with an empirical focus for analyzing distributional aspects of the movie exhibition market, with particular emphasis on product differentiation. Specifically, (i) do cinemas based in a city area have a different or 'specialized' focus in contrast to cinemas in small towns? or (ii) do multiplexes have a different or more specialized focus in comparison with cinemas? To this end, cross-sectional econometric models are estimated to help analyze these effects in three Italian regions for a sample of cinemas covering the 2006 season. Copyright © 2009 John Wiley & Sons, Ltd.

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Article provided by John Wiley & Sons, Ltd. in its journal Managerial and Decision Economics.

Volume (Year): 30 (2009)
Issue (Month): 8 ()
Pages: 517-527

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Handle: RePEc:wly:mgtdec:v:30:y:2009:i:8:p:517-527
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  1. de PALMA, A. & GINSBURGH, V. & PAPAGEOGIOU, Y.Y. & THISSE, J-F., . "The principle of minimum differentiation holds under sufficient heterogeneity," CORE Discussion Papers RP 640, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
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  11. Adriana Neligan, 2006. "Public funding and repertoire conventionality in the German public theatre sector: an econometric analysis," Applied Economics, Taylor & Francis Journals, vol. 38(10), pages 1111-1121.
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